(1) Identify marketing opportunities, build up Dolby brand image and communicate Dolby story to the target audience through integrated marketing campaigns, trade shows, forums/seminars and trainings in Greater China.(2) Launch and build up Dolby Atmos brand in Greater China since 2012 up to 2,500+ sites to achieve the goal of becoming the industry leader and standard for immersive cinema sound. (3) Build up and maintenance Dolby Cinema brand in Greater China. Oversee the integrated marketing of Dolby Cinema; create immersive consumer experiences to drive trial and demand.Leverage titles in Dolby Cinema format to launch co-branding campaigns to reach cross over target audience.(4) Develop and maintain good relationship with major Hollywood studios and local film studios. Work with studios to develop title promotion plan via in theater, online and social, ticketing app, fans screening events and consumer incentive program. (5) Develop and execute B2B regional marketing plans and programs for cinema products. Collaborated with partners to co-market Dolby technologies. (6) Develop promotion plans, monitor the implementation and assess the result. Develop processes and metrics to ensure the highest level of return on company objectives and investment at events.(7) Plan and manage the regional budget.