Senior Marketing Manager, APAC

Taking a break, then searching for my next perfect new venture!

Offering marketing services to organisations in need of end-to-end marketing plans & strategies, to just an extra pair of experienced marketing hands, part time contracting on and offsite also available for everything from planning to execution.

Developing marketing plans and driving product marketing and programs in ANZ region. Developed and implemented highly effective channel tools to help boost sales revenue. Working with various Alliance partners such as Cisco, HP, Intel, Microsoft and Dell in joint activities and industry events. Coordinated simultaneous advertising campaigns, case studies, direct marketing, customer video production, product and program collateral. Responsible for program budget management and working with marketing director and a small team to ensure all programs and delivered and measured successfully. Key accomplishments included:• Built solid relationships with external suppliers and integrated marketing agencies• Worked closely with sales teams to implement some of the most successful account based activities, assisting in creating pipeline and building strategic c-level relationships• Lead several dozen online & e-marketing campaigns, analysed and measured results using analytics and implementing appropriate follow up/lead warming • Instrumental in building a high profile Citrix brand in ANZ• Coordinated with agencies to develop several microsites, portals and various online tools.• Citrix conference, seminar and trade show event management• Disciplined budget management• Highly skilled and detailed project management, managing million dollar + events end-to-end, on time and within budget• Expertise in customer/prospect broad-based mass marketing• In-depth knowledge of creative, copy writing, design and production process• Engaged with business alliance partners to sponsor and partner with Citrix in various events and activities• Exceeded sponsorship revenue targets for Citrix iForum (all years)• Closed loop reporting on lead gen and conversion• Developed social media strategy for ANZ business, managing day-to-day content for ANZ Twitter feed

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Worked with a number or organisations providing event management, contracting marketing services, promotional activities, print production, web and graphic design services.

X Marketing is a boutique Integrated Marketing agency, servicing organisations such as J.D. Edwards, Sun Microsystems, Oracle, Pricewaterhouse, Symantec and Citrix with their marketing needs. Responsible for developing marketing campaigns, creative design, collateral, websites, event management, onsite marketing consulting, copy writing, ad campaigns and other marketing services. Key accomplishments included:• Management of the inaugural J.D. Edwards User Group conference ‘QUEST’, highly successful and well attended• Development of several unique ‘high-end’ Direct mail pieces, with high response rates, between 5-10%• Development and sales of event sponsorship• Broad-based audience acquisition

Marketing Specialist role reporting directly to Marketing Director. Delivered several marketing initiatives to channel and retail channel. Assisted in execution of several rebate programs, POS material development and retail incentives and initiatives, as well as event management. Key accomplishments included:• Worked with external agencies and vendors to execute programs• Supported sales team with providing marketing materials and merchandise• Worked with retailers on promotions and spiffs