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Results-driven marketing executive with a passion for people, technology, and partnerships. Strong communicator with demonstrated ability to manage teams, build relationships, lead programs, and drive sales. Wired to thrive in a fast-paced environment that embraces change and gives back to the community.
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Vp Of MarketingUnicom EngineeringDenton, Tx, Us -
Vp Of MarketingUnicom Engineering Mar 2018 - PresentCanton, Ma, UsResponsible for developing comprehensive marketing plans and overseeing subsequent programs, including brand development, product launches, PR activities, communications, advertising, web, and social media. I also implemented sales enablement activities and programs to create leads and fill the sales pipeline. Additionally, I coordinated partner initiatives and funding to align with global corporate goals, with substantial exposure to industry trends, messaging, and partner program details. Managed multiple infrastructure tool integrations, including Dynamics 365 for Sales and Marketo, and was also in charge of corporate charity programs and community outreach. -
Director Of MarketingUnicom Engineering Jul 2013 - Feb 2018Canton, Ma, UsResponsible for UNICOM Engineering’s marketing communications initiatives including brand development, customer communications, PR activities, partner marketing, sales pipeline lead generation activities, web and social marketing initiatives. Lead marcom staff and manage external agencies to support corporate strategic initiatives.
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Sr. Marketing Communications ManagerUnicom Engineering Dec 2008 - Jul 2013Canton, Ma, UsManaged marketing communications, brand development, customer communications, PR activities, partner marketing, sales pipeline lead generation, and web and social marketing initiatives. Additionally, I managed external agencies and undertook initiatives such as revamping the organization's brand after mergers and acquisitions, establishing a marketing service division to support the growing OEM business, and aligning team resources to match a 50% increase in output.
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Marketing Communications ManagerUnicom Engineering Sep 2001 - Dec 2008Canton, Ma, Us
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Marketing CommunicationsE2 Communications Jan 2000 - Aug 2001E2 Communications - Privately held Internet start-up firm focused on providing automated, interactive email solutions that enable companies to acquire, track, target, and retain customers. (acquired by Bluestreak)Provided conceptual direction in all aspects of corporate identity, formulated messaging and communications plan, created integrated marketing programs, promoted technology, and performed business development activities.• Forged strategic relationships with industry associations, AMA and DMA, to leverage member databases and tools for new client acquisition.• Accelerated software adoption with complementary technology offerings, including email append, data mining, and ad-serving capabilities.• Utilized internal technology for lead acquisition, qualification, and retention.
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Marketing Project ManagerMicrografx 1997 - 2000UsA software house most notable for its graphics products, Micrografx was founded in 1982 and was a pioneer for graphics products for Windows. The company was acquired by Corel in late 2001, and the Micrografx graphics line (e.g., Micrografx Picture Publisher, Micrografx Designer) was integrated into the Corel portfolio.Created extensive marketing programs across enterprise and consumer product lines. The primary role focused on events, promotional tools, web, white papers, and collateral.• Managed a 1200+ page corporate website revamp and liaised between an external advertising agency, management, and web team.• Instituted a process via database tools to manage requests, updates, and approvals.• Directed the production and delivery of software packaging in 8 languages.
Lisa Ryan Skills
Lisa Ryan Education Details
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University Of North Texas G. Brint Ryan College Of BusinessStrategic Management -
West Chester University Of PennsylvaniaGeneral
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West Chester University Of PennsylvaniaMarketing
Frequently Asked Questions about Lisa Ryan
What company does Lisa Ryan work for?
Lisa Ryan works for Unicom Engineering
What is Lisa Ryan's role at the current company?
Lisa Ryan's current role is VP of Marketing.
What is Lisa Ryan's email address?
Lisa Ryan's email address is li****@****nei.com
What is Lisa Ryan's direct phone number?
Lisa Ryan's direct phone number is +1.617.572*****
What schools did Lisa Ryan attend?
Lisa Ryan attended University Of North Texas G. Brint Ryan College Of Business, West Chester University Of Pennsylvania, West Chester University Of Pennsylvania.
What skills is Lisa Ryan known for?
Lisa Ryan has skills like Marketing Communications, Marketing, Go To Market Strategy, Product Marketing, Product Management, Sales Enablement, Strategic Partnerships, Lead Generation, Enterprise Software, Cross Functional Team Leadership, Management, Saas.
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