Translating vision into strategy, inspiring concepts and projects. Building and driving marketing and communication strategies for different target groups and stakeholders within the IT B2B Market across a variety of communication channels. Planing, building and executing campaigns across communication channels including social media, blog, email, newsletter, display, account based marketing, events, PR, channel activation, marketing support for channel partners and distributors while ensuring alignment with global brand guidelines. Teaming up with copywriters, designers, programmers and videographers to deliver branded and co-branded marketing assets including print (flyer, brochure, roll-ups, banners) and digital (landing pages, surveys, SoMe posts, eDMs, newsletters, video) as well as leveraging existing assets for the DACH market. Shaping the clients storytelling with inspiring copy and strong visual language.

Developing, implementing and improving lead generating campaigns, Content management, Implementing and Refining lead scoring, Setting up and Managing cross channel communications and content management including Social Media, Blog and Website as well as Public Relations, Coordination of the translation of the current homepage and sales materials to English, Planning and executing workshops, trade fairs, industry and client events.

Working on and leading software, UX and communication projects, Implementing and introducing new software features which involved creating mock ups, planning the roll out strategy and coordinating developers, designers and sales, I was responsible for translating the entire application to English, French and Italian. Furthermore I set up a user testing community which involved creating sales materials, executing workshops and managing the community platform.

Planning marketing activities such as promotions and discount schemes, Creation of newsletter and mailings, Organising Partner Events

Planning, Organisation and Execution of events.

Managing and motivatig a team of 4 people, Coordinating the operation of the restaurant during the shift, Responding to customer queries and complaints

Creating content for press releases and articles, Organising open days and press conferences, Developing communication plans, Leveraging existing media relationships

Supporting the Head of Project Management Tradefair, Organising project meetings, Creating reports and presentations, Updating the website content (CMS)