Global Loyalty manager at AJ Produkter (interim). Implementing loyalty strategies in 14 markets, customer lifecycle communication and technical capabilities to leverage on our data (New MA-system and a full-scale CDP).

Responsible for:- Creating, tuning and maintaining scoring models within CRM and marketing- CRM and customer strategies- Getting the right customer the right messages- Follow up on marketing initiatives and taking actions- Sharing insights and analysis about customers and behavior- Having the most efficient marketing technology in place to enable first class marketing experience- Leading a fantastic team of analysts, researchers and tech leads

- Being a part of the big transformation to perform more advanced marketing with personalized offers and communication, based on data and analytics. Planning of data models, responsible for data requirements and testing of new data warehouse that was created to support personalized marketing. - Being a part of the team that created SAS's legal values ​​towards our customers in terms of GDPR.- Creating and maintaining scoring models and advanced predictive analytics to drive sales and do first class marketing. - Creating customer insight based on data and presenting this in relevant forums.Using: SQL, SAS EG, SAS Miner, Visual Analytics, Adobe Campaign, Adobe Marketing Cloud, Google Analytics, Power BI, Azure Machine Learning..

Creating personalised offers and communication for Coops members. Implementing predictive models and target groups for a better customer experience.

SAP (ABAP) and Epicor (.net) programming

Customer and technical support, both front office and back office

Ad bookings and economy assistant