Lisa Scherer Email and Phone Number
new york, new york, united states
Lisa Scherer's Location
Buffalo-Niagara Falls Area, United States
Lisa Scherer's Contact Details
Lisa Scherer work email
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Lisa Scherer personal email
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Lisa Scherer phone numbers
About Lisa Scherer
EVENT PLANNING & COORDINATION | CORPORATE FUNDRAISING | MARKETING & BRAND DEVELOPMENTOver 20+ years of professional experience with proven results throughout related fields including corporate events strategies, sponsorship allocation, marketing & brand development, sporting, academic and nonprofit markets. Innovative brand ambassador with in-depth comprehension of how to strategically develop sustainable external partnerships in cohesion with a company’s goals and objectives. Ability to explain complex, technical information in a nontechnical, easy-to-understand way in multiple industries. Knack to break down complex problems and projects into manageable goals.Core Competencies • Corporate Events Planning • Fast Leaner• Fundraising & Sponsorship Allocation• Resourceful & Troubleshooter• Coaching/Mentorship• Take Complex Issue & Keep it Simple• Data Analytics / Integrity• Problem-Solver & Solutions Builder• Deadline Driven
Lisa Scherer's Current Company Details
Citi
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Vice President, Corporate Access, Citi
new york, new york, united states
- Website:
- citigroup.com
- Employees:
- 201877
Lisa Scherer Work Experience Details
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Vice President; Corporate Access, Consumption Data & Data Analytics / IntegrityCiti 2015 - PresentGetzville, New YorkCiti’s Worldwide Subject Matter Expert on consumption data reports by analyzing events and special programming in coordination with Corporate Access worldwide, Sales and Research. Reports grew from one account in January 2016 to over 365 accounts in January 2024. Implemented strategies to improve event practices by reviewing and approving reports on a weekly, biweekly, monthly, and quarterly review cycles. • Review, approval and analyzed 6,000+ consumption data reports per year in relationship to attendance and engagement of conferences, field trips, road shows and industry expert meetings.• Recommended new enhancements and checks/balances with various IT departments to monitor revenue or minimize losses. Provide thought leadership on projects that involve any of the upstream or downstream data flows and processes. • Implemented training and development practices utilizing mentorship skills by decreasing entry errors; resulting in more efficient operational procedures along with corrective actions to resolve data quality problems.• Enhanced comprehension and technological capabilities of dataCentral, CRM, internal Events Calendar, CorpAxe, Institutional Banking, Research Training, Sales, Analysts, Citi Velocity, and the Client Activity Feed team along with other assets groups outside of Equities.• Yearly creation of 50+ pre- and post-conference reports for hedge fund Millennium Partners detailing their participation in Citi's North American Equity conferences and another 25 post-conference reports for Point72. • Within the first 90 days on the job, revamped the conference gap analysis to incorporate further detailed information influencing increased accuracy and improvement strategies.• In 2023, first person and only person on the Corporate Access team granted special CRM permissions to create institutional accounts in CRM.
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ConsultantScherer Event Management 2002 - PresentBuffalo, NyNegotiated and developed sponsorships and/or event logistics for client special events. Identified sponsorship leads, developed sponsorship packages and pricing, prepare all proposals and collateral materials, and made presentations to regional companies on behalf of clients. Implemented promotions, managed on-site logistics, secured suppliers, and recruited volunteers.Clients include the Association of Fundraising Professionals of WNY, Gus Macker Basketball Tournament benefiting Cradle Beach Camp; the NCAA Center Ice Crew (Division I Men’s Hockey Championship) and the Seneca Diabetes Foundation Golf Tournament & Chairman’s Ball Gala. -
Manager, The Ride For RoswellRoswell Park Alliance Foundation 2010 - 2014Buffalo, NyThe Ride For Roswell is Western New York’s largest non-profit event (and the largest cycling event in North America) covering four counties with 11 routes ranging from 3 to 104 miles; raised $4.4M (’14), $4.0M (‘13), $3.8M (‘12), $3.2M (‘11) and $2.8M (‘10) for cancer research and patient care programs. The pledge-based bike-a-thon raises funds through an average of 8,000 riders, 120 sponsors (cash and in-kind), 2,000 day-of volunteers and 200 Ride Committee volunteers. Managed monthly committee meetings for Campus Operations, Volunteer, Corporate Partners and Safety including the development of work plans, timelines and job descriptions. Spearheaded the sponsorship plans from prospecting, selling, sponsorship activation plans and maintaining event partners. Increased cash sponsorship from $225,000 (‘10), $275,000 (‘12) to $300,000 (‘13) and managed another $600,000 per year of in-kind products / services. Accountable for securing food / beverages to feed 10,000; tents (rental/placement of 110 tents with 3,000 chairs and 600 tables); paid/volunteer labor; insurance; audio/visual equipment; safety plans including Incident Action Plans; on-site hand-held radios distributed to 100 staff/volunteers; heavy equipment (forklifts, dumpsters, Porto-johns, golf carts, trucking, barriers, power), etc. Decreased tent logistics in one area from six to two days by securing CAD Designer and decreased paid labor expenses by obtaining inmates from local correctional facility. Certified in Emergency Management Institute’s Incident Command Systems (ICS) 100, 200, 300 and 700. -
PresidentJunior Achievement Of Wny 2007 - 2010Buffalo, NyRevitalized the development and execution of the overall strategic vision in fundraising; board development; staff management; marketing and public relations. Responsible for all planning, finance, fundraising, program development, public relations and administrative operations including corporate, foundation and special event fundraising. Supervised five associates with an operational yearly budget over $700,000. Worked with the Board of Directors to develop policies and assure proper governance in the areas of board development, volunteer recruitment, staff management, strategic planning and financial administration.
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Assistant Professor & Internship Coordinator, Sport Management DepartmentState University Of New York College At Cortland 2002 - 2007Cortland, NyFormer-time, tenure track faculty member with expertise in event management, sports marketing, sport sponsorship, practicum and internship experiences.Advised, coordinated and supervised all sport management internships, ranging from 17 to 45 students per semester. Increased new placement locations by 50% each semester. Collaborated with the Department of Athletics and the Cortland Regional Sports Council on the direction of on-campus practicums and off-campus project-based learning opportunities related to game and special events management requiring an average of 8,000 volunteer man-hours per academic year. Faculty advisor for the Sport Management Club, the third largest club on campus. Supervised the yearly golf tournament, conference and awards ceremony. -
Senior Marketing ManagerCmp Media 2000 - 2001New York, NyPlanned, developed and implemented brand strategies and marketing programs for CRN’s corporate events initiatives from the CRN Computer Hall of Fame Awards Ceremony (saving $150K on an $800K budget) to industry trade shows and conferences. Supervised and managed CRN’s yearly national sales meetings; CRN’s re-launch party, IT Collaborative five-city road show ($500K budget); and site-selection for the President’s Club incentive program. Managed vendors / sites selections from creations of RFPs; budgets; on-site preview; site selection, contract negotiations, on-site logistics, and audio/visual equipment. Evaluated and analyzed program results, presented recommendations for changes, tracked expenditures, and prepared a financial report for each event.
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Senior Manager, Corporate EventsIngram Micro 1997 - 1999Buffalo, Ny & Santa Ana, CaManaged 10 associates in the execution of Ingram Micro’s departmental meetings, board of director’s quarterly meeting, yearly shareowner meetings, symposiums, incentive programs, trade shows, conferences, ground breaking/ribbon cutting ceremonies, special events and industry events in excess of 600 events per year.Accountable for strategic plans and budget management of $5M per year; site selection, price negotiations for meeting rooms, sleeping rooms, catering, audio/visual equipment, decorations, business equipment, security, and ground transportation. Coordinated a $3M 10-day customer event in Palm Springs, CA, honoring 1,000 key customers. Due to new voice-over-data and teleconferencing technology, modernized Ingram Micro’s booth at the Telephony Trade Show by color-coding the various vendors’ products that provided an on-site resellers demonstration / template for an easy to process for their customers; won “Best Booth.” -
Marketing Manager I & IiIngram Micro 1995 - 1997Santa Ana, CaProduct Marketing “Captain” for Ingram Micro’s new multi-million dollar reseller loyalty program; IMAGINE. Delivered presentations to prospective vendors by brainstorming quarterly marketing programs to increase sales, boosting awareness, or liquidate product with Ingram Micro’s sales associates and resellers; tracked vendors participation. Spearheaded the IMAGINE Task Team to monitor project performance; liaised with Maritz Performance Improvement Company and Ingram Micro’s Sales; IT; Purchasing; Marketing Accounting; Marketing Communications; Legal; Product Marketing; and Corporate Events departments.Designed, implemented and managed marketing activities for Packard Bell (Commercial and Consumer divisions), Texas Instruments and IBM Connectivity vendors. Worked closely with vendors to develop and implement marketing plans focusing on push/pull strategies resulting in increased sales through distribution. Tracked monthly marketing co-op funds of up to $300K to optimize use and benefit for vendors and Ingram Micro.
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Vice President Of Marketing & Interim Executive DirectorJim Kelly Enterprises & Kelly For Kids Foundation 1990 - 1995Buffalo, NyResearched, solicited, and implemented the marketing of sponsorships through all stages, including creation of ideas, forming proposals, client presentations, execution of agreements, and renewal of sponsorships. Marketing Producer for Jim Kelly’s television show in three metropolitan markets. Responsible for corporate sponsors, commercial rotations, studio audience, and serving as the liaison with the television stations. Increased revenues by 500% the first year and 250% the second year due to a barter arrangement with each television station and the cultivation of relationships with local distributor, grocery store and manufacturers.Analyzed and researched markets for potential solicitation of endorsements and/or special event sponsorship based upon Jim Kelly’s Q-Ratings and/or a corporation’s marketing plan. Advised clients on conceptual development, sweepstakes, merchandising promotions, licensing opportunities, and execution and fulfillment of corporate sales or trade promotions to support their integrated marketing programs.Developed and implemented Jim Kelly’s StarGaze ‘94 annual fundraiser that rose $1M. The four-day weekend included the NFL Experience on Tour, All-Star Celebrity Softball Game, Home-Run Derby Contest, The Million Dollar Shoot Out, VIP Party, and Celebrity Golf Tournament. Negotiated all trade sponsorship contracts totaling over $400K. Recruited and trained 40 volunteer committee leaders for a total volunteer force of 800. Event Coordinator of Jim Kelly’s Club Copa featuring Bruce Hornsby fundraiser, raising $45K. Liaised with Bruce Hornsby; Auction, Print, Facilities, Finance, and Operations Committees.
Lisa Scherer Skills
Event Management
Event Planning
Marketing
Fundraising
Sports Management
Social Media
Sponsorship
Public Speaking
Leadership
Social Networking
Social Media Marketing
Strategy
Sales
Sports Marketing
Sports
Team Building
Career Counseling
Lisa Scherer Education Details
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Sport Management -
Recreation
Frequently Asked Questions about Lisa Scherer
What company does Lisa Scherer work for?
Lisa Scherer works for Citi
What is Lisa Scherer's role at the current company?
Lisa Scherer's current role is Vice President, Corporate Access, Citi.
What is Lisa Scherer's email address?
Lisa Scherer's email address is ls****@****ner.com
What is Lisa Scherer's direct phone number?
Lisa Scherer's direct phone number is +171643*****
What schools did Lisa Scherer attend?
Lisa Scherer attended The Ohio State University, State University Of New York Cortland.
What skills is Lisa Scherer known for?
Lisa Scherer has skills like Event Management, Event Planning, Marketing, Fundraising, Sports Management, Social Media, Sponsorship, Public Speaking, Leadership, Social Networking, Social Media Marketing, Strategy.
Who are Lisa Scherer's colleagues?
Lisa Scherer's colleagues are William Piotrowski, Mansi Johar, Arati Pillay, Rahul Khandelwal, Muhammad Taha, Lydia Wiggand, Nikki Bruckman.
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