- Co-managed a marketing agency responsible for creating and implementing B2B & B2C campaigns. Significant media and financial skills as they relate to successful client response and ROI within multiple channels of sale- Managed all financials including A/P, A/R, bank reconciliations, payroll, budgets and media- Planned, negotiated and bought all print media as well as managed all television and radio media- Developed and managed trade shows and events for our clients including; Nationally recognized Interior Design Awards; Retail Store Grand Openings and Local and National Trade Shows

- Managed annual advertising budget utilizing sell-in and sell-through tactics- Developed and implemented direct marketing programs for product launch and self-liquidating media strategies- Provided direction for trade show strategies and tactics including lead follow-up with sales management

Managed an extensive trade show and events program featuring multiple brands and target audiencesincluding direct-to-trade and consumer- Developed and managed Prestone, FRAM and Autolite co-op, consumer, trade and auto racing promotions including licensing and sponsorship programs with Nascar- Worked with Senior Management Team on implementing and leveraging national advertising and public relations campaigns