• Pioneered a new department within a 100-person organization responsible for developing and communicating the vision, voice and visibility of the organization, both internally and externally. Created systems and processes for internal and external communications needs that brought synergy and consistency to the overall voice and tone of organization.• Evaluated and introduced best practices to optimize audience experience and position organization for growth and… Show more • Pioneered a new department within a 100-person organization responsible for developing and communicating the vision, voice and visibility of the organization, both internally and externally. Created systems and processes for internal and external communications needs that brought synergy and consistency to the overall voice and tone of organization.• Evaluated and introduced best practices to optimize audience experience and position organization for growth and engagement.• Established workflows and improved production process for creative and marketing content teams, driving efficiencies and increasing diversification in team coverage.• Responsible for overseeing all digital channels for organization including website, social media platforms, and email communications. Established regular email communications to reduce one-off email sends and increase average open and click-thru rates for 200k users. Managed website platform migration, redesign of website architecture, and content refresh, resulting in annual savings of $32K, improved navigation and UX, and the addition of AI-generated translations.• Oversaw creation and implementation of SOPs for seven different processes to support marketing channels, resulting in increased deliverables by 300%. • Managed all press opportunities. Created all content and language for media requests.• Elevated the voice of the leadership team by strategically crafting the tone and approach for internal- and external-facing communications. Prepared external and internal communications for c-suite leadership. Ghost wrote social media posts, articles, and media responses for prominent leaders and social media influencers. Show less

Principal spokesperson and media strategist for the campaign. Served as the primary liaison between the campaign and external parties, press and organizations. Built relationships with the press, communicated with the media as the key spokesperson, set up interviews and identified media opportunities for the campaign. Developed campaign literature, drafted speeches and created copy for the campaign web site in addition to managing social media and public relations strategies.