Lisa Shields Email & Phone Number

North Port, Fl, Us

Roseville, California, Us

New York, Ny, Us

• Led a team of Senior Digital Analysts, Digital Analysts and Associate Digital Analysts, managing analytics engagement for Tinuiti's largest analytics client• Led strategy discussions and projects related to reporting and advanced insights, collaborating with digital marketing teams • Expert on Tinuiti’s analytics tools and offerings including keeping up to date with industry trends, services and technologies• Delivered insights and provided actionable recommendations based on reported results, benchmarks, and discovered patterns• Worked with other divisions to assist in strategy and prioritization of analytics services• Managed prioritization of clients and projects based on needs and strategic importance to the company. Delegated client work throughout analyst team• Developed standardized processes and collateral to help streamline requests and new client work• Grew and managed analyst team for all functions above and helped to advance their skills and careers

St Louis, Mo 63141, Mo, Us

• Served as an integral client interface and analytics lead on major accounts, including those from industries such as healthcare, retail, financial, telecom, luxury goods and financial• Drove the analytics thought leadership and measurement strategy for assigned digital projects and campaigns• Responsible for reporting and ad-hoc analysis, report design and automation, digital tracking setup and enhancements, analytics assessments, data governance • Assisted with RFP process, including high visibility pitches, scoping, estimation and sales support

Detroit, Mi, Us

• Managed team of Site Analysts responsible for Ford Motor Company's Brand, Enterprise, and Mobile Analytics • Motivated, coached, trained and developed team members• Set and measured campaign/site goals and handled ad-hoc as well as deep-dive analyses, delivered campaign dashboards, reports and presentations with relevant and actionable insights that ultimately drove Ford’s business • Analytics Lead for various nameplates (such as Ford F-150, Mustang) with team members from various disciplines (strategy, planning, account, creative, analytics, etc.) within the agency and the client to optimize and coordinate strategies/tactics for individual campaigns• Led Site Analytics team through multiple vehicle reveals and launches, identifying and remediating any site metrics issues beforehand, ensuring a smooth site reveal/launch • Reviewed, revised and packaged several monthly/weekly site scorecards for client use

Livonia, Michigan, Us

• Lead targeting strategy partner on several cross-functional client teams (including sales and client services) for dedicated accounts, acting as the face and primary contact for any strategic targeting activity on the account. • Design, execute and deliver media solutions based on client's specific needs, budget, and timeline.• Analyze multiple points of data including syndicated data (MRI, Nielsen, Scarborough), customer profiles, internal data sources, and category successes to derive the optimal media plan for the client, providing the best and highest return on investment.• Instrumental in revitalizing targeting for an Auto Service client, driving better results for the client and $700K in incremental 1st half year spend. • Utilizes marketing/media experience and best practices to provide new solutions and approaches.• Effectively uses detailed, informative communication to enhance and professionally present the analyses to sales and external clients, including attending client meetings.• Assigned mentor/lead of new associates in department to train on all types of products and programs.

Livonia, Michigan, Us

Livonia, Michigan, Us

Livonia, Michigan, Us

Livonia, Michigan, Us