Lisa Sisson Email & Phone Number

Minneapolis, Minnesota, US

Cereal Strategic Growth Channels

Minneapolis, Minnesota, US

Progresso Commercial Lead

Minneapolis, MN, US

• Launched a 19-SKU brand extension into over-the-counter medicines at Target
• Drafted consumer research briefs and carried out qualitative research in collaboration with multiple external agencies for pipeline exploration and in-market launch reactions; research included focus groups, 1:1.
• Maintained product P&L and worked closely with Finance to model 3-year financial outlook of business
• Managed and maintained brand strategy despite innovating in highly regulated categories; drove claims development process and influenced marketing materials, including first-ever Welly national brand campaign and.
• Analyzed category dynamics and created company-wide scorecards to track launch performance using IRI and consumer data

Minneapolis, MN, US

• Provide critical marketing support for two cross-functional initiatives, including product development and commercialization strategy

Minneapolis, MN, US

• Identified and executed enterprise-level projects to streamline work for 3,500 individual marketers across Medtronic

New Haven, CT, US

• Recipient, Consortium Fellowship and Forte Fellowship
• Recipient, Christina Baird Minnis (B.A. 1987) Scholarship
• Co-lead, Consortium Yale SOM Chapter
• Board Member, Clifford Beers Clinic non-profit organization

Cincinnati, Ohio, US

• Discovered gap in product assortment by evaluating opening price point strategies for brands within category; recommended development of two new SKUs and worked cross-functionally to determine financial and operational.
• Delivered strategic and tactical recommendations to drive revenue growth outside the traditional cold and flu season timing
• Wrote creative brief and collaborated with creative agency to create social media campaign for new product launch

Minneapolis, Minnesota, US

• Led eCommerce planning team and maintained customer relationship with Walmart.com and Jet.com. Managed 1 direct report

Minneapolis, Minnesota, US

• Determined and deployed national category strategy through analysis of syndicated data and custom studies. Managed 2 interns
• Created “Growth Story” presentation for all major US retailers, enabling team to exceed national distribution goal by over 1%
• Developed 3-year strategy to optimize portfolio in collaboration with marketing, supply chain, R&D and consulting teams
• One of only 7% of managers nationwide to win Special Achievement Award for outstanding distribution results

Minneapolis, Minnesota, US

• Provided trade strategy expertise and trade funding clarity for Field Sales and Customer Planning teams. Maximized merchandising effectiveness by advising on key trade spend strategies (EDLP, Hi-Lo, Hybrid)
• Collaborated with Sales team in India to create consolidated funding and volume report utilized by Sales and Finance departments; report improved efficiency by eliminating need to pull over 500 reports each month
• Chosen to participate in selective Executive Leadership Interview Program, completed Nov. 2015

Minneapolis, Minnesota, US

• Analyzed data for category reviews, crafted presentations and pitched DMSP (distribution, merchandising, shelving, pricing) recommendations to 9 key accounts. Managed 1 direct report and 1 intern
• Identified opportunity to standardize new item process; utilized region-wide, driving team to exceed distribution goal by 130%

Minneapolis, Minnesota, US

• Generated promotional plans and forecasted volume across various categories for N. CA wholesale and retail customers. Worked with Category Managers and Customer Marketing teams to implement plans and in-store events.
• Managed trade budget effectively $0 overspend
• Earned quarterly region award for exceptional results for increasing GMI’s organic presence at an account by 100%

Minneapolis, Minnesota, US

• Prepared analytics for innovative set integration project; installed chain-wide (1400 stores) resulting in 50% volume increase
• Conducted and presented comprehensive “Soup Season Review” including competitive analysis and recommendations for senior leadership; directly impacted 2013 promotional plans and maintained GMI’s vendor partner status

Minneapolis, Minnesota, US

• Analyzed syndicated data for all product lines for 5 accounts with volume totaling 61M cases/year
• Developed “Sales Story” presentation facilitating Account Managers’ ability to sell-in new items and drive category growth

Minneapolis, Minnesota, US

Master Of Business Administration - Mba

Ba, Communication