Cereal Strategic Growth Channels

Progresso Commercial Lead

●Launched a 19-SKU brand extension into over-the-counter medicines at Target●Drafted consumer research briefs and carried out qualitative research in collaboration with multiple external agencies for pipeline exploration and in-market launch reactions; research included focus groups, 1:1 interviews, shopalongs and concept testing●Maintained product P&L and worked closely with Finance to model 3-year financial outlook of business●Managed and maintained brand strategy despite innovating in highly regulated categories; drove claims development process and influenced marketing materials, including first-ever Welly national brand campaign and social assets●Analyzed category dynamics and created company-wide scorecards to track launch performance using IRI and consumer data

● Provide critical marketing support for two cross-functional initiatives, including product development and commercialization strategy

● Identified and executed enterprise-level projects to streamline work for 3,500 individual marketers across Medtronic

● Recipient, Consortium Fellowship and Forte Fellowship● Recipient, Christina Baird Minnis (B.A. 1987) Scholarship● Co-lead, Consortium Yale SOM Chapter● Board Member, Clifford Beers Clinic non-profit organization

● Discovered gap in product assortment by evaluating opening price point strategies for brands within category; recommended development of two new SKUs and worked cross-functionally to determine financial and operational feasibility of new items● Delivered strategic and tactical recommendations to drive revenue growth outside the traditional cold and flu season timing ● Wrote creative brief and collaborated with creative agency to create social media campaign for new product launch

● Led eCommerce planning team and maintained customer relationship with Walmart.com and Jet.com. Managed 1 direct report

● Determined and deployed national category strategy through analysis of syndicated data and custom studies. Managed 2 interns● Created “Growth Story” presentation for all major US retailers, enabling team to exceed national distribution goal by over 1%● Developed 3-year strategy to optimize portfolio in collaboration with marketing, supply chain, R&D and consulting teams● One of only 7% of managers nationwide to win Special Achievement Award for outstanding distribution results

● Provided trade strategy expertise and trade funding clarity for Field Sales and Customer Planning teams. Maximized merchandising effectiveness by advising on key trade spend strategies (EDLP, Hi-Lo, Hybrid)● Collaborated with Sales team in India to create consolidated funding and volume report utilized by Sales and Finance departments; report improved efficiency by eliminating need to pull over 500 reports each month● Chosen to participate in selective Executive Leadership Interview Program, completed Nov. 2015

● Analyzed data for category reviews, crafted presentations and pitched DMSP (distribution, merchandising, shelving, pricing) recommendations to 9 key accounts. Managed 1 direct report and 1 intern● Identified opportunity to standardize new item process; utilized region-wide, driving team to exceed distribution goal by 130%

● Generated promotional plans and forecasted volume across various categories for N. CA wholesale and retail customers. Worked with Category Managers and Customer Marketing teams to implement plans and in-store events involving coupons and displays ● Managed trade budget effectively $0 overspend● Earned quarterly region award for exceptional results for increasing GMI’s organic presence at an account by 100%

● Prepared analytics for innovative set integration project; installed chain-wide (1400 stores) resulting in 50% volume increase● Conducted and presented comprehensive “Soup Season Review” including competitive analysis and recommendations for senior leadership; directly impacted 2013 promotional plans and maintained GMI’s vendor partner status

● Analyzed syndicated data for all product lines for 5 accounts with volume totaling 61M cases/year● Developed “Sales Story” presentation facilitating Account Managers’ ability to sell-in new items and drive category growth