1. Create and implement plans to support/achieve strategic goals of The Hanover Theatre & Conservatory. 2. Ensure superior customer service throughout all touchpoints of the customer journey.3. Serve as primary source for media relations and public information.4. Manage earned revenue campaigns.5. Ensure consistency in branding and content development.6. Responsible for all public relations, including writing and placement of press releases and feature articles, and as spokesperson maintain positive ongoing relationships with the media.7. Write, design and/or coordinate production of all print and digital assets, including social media campaigns, marketing collateral, direct mail, and advertising.8. Responsible for all venue marketing and branding, including print, radio and other advertising.9. Maintain theatre website; coordinate e-marketing, e-mail announcements and online calendar listings.10. Responsible for audience development programs and initiatives.11. Oversee advertising and marketing efforts with all visiting promoters.12. Recruit, hire, train, mentor, review and discipline communications department staff as appropriate.13. Work with other staff members to leverage available and emerging technologies to maintain and build customer database.14. Provide creative direction for all communications including print, web and other media, e.g. fundraising campaigns, conservatory promotion, special events, etc.

Developed and implemented integrated external communications including online newsletters, presentations, proposals, and sell sheets for service offerings.Trained and coached nonprofit organizations on strategic business planning and fundraising tactics.Represented organization at industry association meetings.Negotiated contracts and prepared letters of agreement.Worked closely with CEO on all aspects of business plan and overall marketing strategy.

Obtained substantial media coverage in national magazines, online news sources, local print, TV and radio stations for the top ranked Indoor Arts Festivals in the country.Launched artist membership program that resulted in increased applications for 2006 and a substantial increase in corporate revenue.Initiated and managed integrated marketing activities that increased attendance by 20% while reducing printing, advertising, and design costs.Managed all aspects of design, production, distribution, and advertising solicitation for biannual Paradise City Guide, a 40-page glossy magazine read by over 150,000 affluent, well-educated consumers.Developed productive and mutually beneficial relationships with public television and other partners within target markets.Promoted from Marketing Manager in 2004 as a result of exceeding all goals and expectations.

Prepared and implemented strategic marketing plans for a wide range of clients including Wrights Investor Services, Ironwood Capital Management, Faulkner Hospital, and The Adams Center.Managed resources to work within clearly defined parameters to accomplish client objectives, including budget and appropriate staffing requirements.Analyzed target markets to determine most effective options for advertising, public relations, and marketing campaigns.Planned, promoted, and managed special events, ranging from client trade show participation to annual fundraiser for Faulkner Hospital.Wrote and designed marketing materials for direct mail, print, and online applications.

Managed creation and production of public relations and marketing campaigns including press kits, media placements, brochures, etc.Developed and managed relationships with major clients, prospects, and stock exchanges.Delivered and prepared mult-media presentations to prospective and existing clients.Created investor relations template for public relations firm specializing in financial services.Negotiated contracts with clients and vendors while supervising staff of twelve marketing and public relations professionals.

Promoted through several positions as a result of new business development and leadership initiatives for leading newswire service.Generated over $100K of new business revenue every month during 1997.Re-vamped and coordinated launch of national HealthWire product.Obtained corporate sponsors for local events and national advisory board.Coordinated and implemented national and local trade show participation.Presented sales techniques and tips at national sales meetings.Served on National High Tech Advisory Board.Chaired National Sales Training Manual Committee.Recruited, hired, trained, and managed regional sales staff.