Provide strategic solutions to best fit my Clients' marketing needs whether it be branding, lead generation, customer acquisition or customer retention through TV, print, radio, direct mail, PR, e-mail, paid search, social media or events. I can help with any aspect of your marketing, from plan development to project implementation.

Built a small property management company from scratch. Manage all marketing to generate rental income.

Developed and implement strategic marketing and communication plans with a yearly budget of $650,000. Managed creation and implementation of all branding, lead generation and revenue building programs – e-mail marketing, interactive, social media, radio, print and direct mail – in North Carolina, South Carolina, Georgia and Florida. Created a new e-mail marketing program; acquiring 40,000 opt-in e-mail addresses and sending a minimum of nine e-mails a week to segmented lists. Generated TV, radio and print media impressions through Project Breathe, a pet oxygen mask donation program. Team member of the Invisible Fence Brand rebranding project and the invisiblefence.com redesign project.

Hired back when I returned to Atlanta. Increased online visits and leads by managing Search Engine Optimization and Pay Per Click programs for United Country. Spearheaded The Salvation Army Planned Giving DRTV and radio programs that generated over $3 million in gifts. Supervised the Project HOPE Acquisition, Donor and Planned Giving programs, totaling over 84 direct mail jobs. Managed production and media for Dirt Devil DRTV. Developed the BKV Account Service Training program, hiring and supervising new college graduates.

Planned and implemented all Volvo direct mail programs, generating over $4 million in new, incremental business. Integrated all new owner communications by creating a Volvo Welcome Kit, generating a 15.5 % response rate. Served on the P28 launch team (P28 became the XC90 Volvo SUV).

Was promoted twice during my time at Rapp Collins. Planned Mercedes direct response acquisition and retention programs, with budgets totaling more than $12 million, and supervised a staff of eight people that implemented the programs. Managed the Starmark infomercial that generated over 2,500 qualified leads in eight weeks. Implemented DRTV, direct mail and partnership negotiations for The Discovery Channel travel trips.

Spearheaded the creation of the DMA’s 1999 ECHO Awards website. Supervised DRTV and telemarketing for Plaid Enterprises in the United States and Canada. Created a loyalty marketing program for crafters, managing print, direct mail and newsletters. Managed print, radio and direct mail programs for The Foundation Fighting Blindness that generated over $450,000 in revenue.

Promoted twice during my time at the agency. Managed American Cyanamid direct mail programs with budgets totaling more than $655,000. Assisted with new business, account management, production and traffic procedures.