Lisa Thorson

Lisa Thorson Email and Phone Number

Foodie Founder building Brands with a team of experts through Fractional Consulting, Data and digital platforms. @ Run The Numbers
Lisa Thorson's Location
Denver Metropolitan Area, United States, United States
Lisa Thorson's Contact Details

Lisa Thorson personal email

About Lisa Thorson

With over 14 years of experience in the Consumer Packaged Goods (CPG) industry and more than 8 years specializing in Data Analytics, I have dedicated my career to driving growth within the Natural Food Industry. My expertise lies in leveraging data-driven insights and strategic brand management to support and scale emerging brands.Throughout my career, I have successfully managed and grown brands across Dairy, Frozen, and Grocery categories, serving as both a broker and brand manager. I played a pivotal role in guiding a young and rapidly growing brand through the challenges of 2020, culminating in a successful IPO while simultaneously launching a new dairy product in key retail accounts.Recognizing the unique challenges that emerging brands face, I co-founded the Emerging Brand Program. This initiative is designed to educate brands on the critical aspects of retail readiness, cost management, and financial acumen. By empowering brands with this knowledge, we enable them to navigate the complexities of the retail landscape with confidence and clarity.My commitment to the Natural Food Industry extends from farm-to-shelf. I am deeply invested in promoting sustainable practices, from the way we grow our food to how we prepare it for our loved ones. As the founder of Run The Numbers, I lead a team focused on delivering strategic solutions in Emerging Brand Programs, Fractional Sales/Operations/Deductions, and Data Analytics.To learn more about how we can help your brand thrive, visit us at www.runthenumbersconsulting.com.

Lisa Thorson's Current Company Details
Run The Numbers

Run The Numbers

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Foodie Founder building Brands with a team of experts through Fractional Consulting, Data and digital platforms.
Lisa Thorson Work Experience Details
  • Run The Numbers
    Founder
    Run The Numbers Feb 2021 - Present
    Run The Numbers is a group of industry experts that saw a need in the market to support growing brands with intentional sales programs and strategy. We support you to make the best decisions for your business. Instead of hiring inhouse or going too quickly to a broker you can hire us to support you with a sustainable growth plan. Everyone of us are here for the passion and love of the Natural Food Industry. With so many changes in the last couple years we want to be a positive part of the change and that starts with us listening and supporting you.The programs we have built to support you:Emerging Brand ProgramData AnalyticsFractional Sales, Operations and Deductions Management
  • Laird Superfood
    National Accounts Sales Manager - Whole Foods Global, Sprouts, Ngvc, Albertsons/Safeway
    Laird Superfood May 2019 - Feb 2021
    Yakima, Washington, Us
    - Managed key accounts such as Whole Foods Global, Sprouts, Natural Grocers, Safeway, Smart and Final, Gilson's while managing Brokers, Yin Yang, and Distributors, KeHE and Foundations Brands- We grew the Wholesale business by 223% YoY and expanded to 7.2k locations across the US while building the business to go IPO in September 2020- Responsible for launching new refrigerated creamer during April 2020-August 2020 in top 3 Natural Accounts totally to ~1400 doors- Launched ~10 new items across all grocery and dairy channels into Natural and Conventional stores for 2020
  • Alliance Sales & Marketing
    Account Executive - Natural And Conventional Accounts - Albertsons/Safeway And Sprouts
    Alliance Sales & Marketing May 2014 - May 2019
    Charlotte, Nc, Us
    - Sold ~125 brands into Safeway Denver and Sprouts while managing their presentations, sales projections, custom retail pricing, and trade spend - Managed brands across all categories Dairy, Grocery, and Frozen. Brands that exceled in Ice Cream, Eggs, Plant Based, Top Natural Cereal brands, Top Bar Companies and more- Worked with IRI and SPINS for comprehensive retailer presentations- UNFI and KeHE management for new items and distribution problem solving
  • Presence Marketing/Dynamic Presence
    Brand And Sales Manager Assistant - Natural Accounts - Whole Foods, Sprouts, Natural Grocers
    Presence Marketing/Dynamic Presence Feb 2013 - May 2014
    South Barrington, Il, Us
    - Created and tracked monthly promotions for 70+ brands for top Natural Retailers- Worked with team on Whole Foods and Natural Grocers Corporate Call preparations- Create comprehensive sales team reporting and tracking
  • Kroeger Herb Products, Inc.
    Marketing And Sales
    Kroeger Herb Products, Inc. Jan 2012 - Feb 2013
    Boulder, Colorado, Us
    - Increased online sales to 75% by improving conversion of product views to purchase decision- Top Sales employee in 2012- Project Manager for increasing new customers with a customized marketing focus and brand recognition programs
  • Consultant
    Data Research Consultant
    Consultant Apr 2006 - Jan 2012
    Provided detailed market/data research, marketing planning, public relations and promotions for various corporate entities in wide-ranging markets including CPG, Natural Foods, permaculture designers, aquaponics, automotive and electronics.
  • Ecoscape Environmental Design
    Marketing Manager And Sales
    Ecoscape Environmental Design Apr 2008 - Mar 2011
    Boulder, Co, Us
    Worked with Team on Permaculture Design and implementation on homes throughout Colorado.
  • Fivetwelve Group
    Data Research Analyst
    Fivetwelve Group Apr 2005 - May 2006
    Milwaukee, Wi, Us
    • Executed delivery of client projects including Voice of Customer research and new product development.• Redesigned primary data/ research tools which lead to more efficient market research processes.• Performed in-depth interviews of client customer base and focus groups.

Lisa Thorson Skills

Market Research Sales Sales Management Marketing Strategy Product Development Project Management Market Planning Market Analysis Public Relations Social Media Marketing Data Analysis Marketing Solid Computer Skills Managing Database Strategy Marketing Communications Analytics Email Marketing Content Managed Websites Business Analytics Report Writing Iri

Lisa Thorson Education Details

  • Lubar College Of Business
    Lubar College Of Business
    Entrepreneurship

Frequently Asked Questions about Lisa Thorson

What company does Lisa Thorson work for?

Lisa Thorson works for Run The Numbers

What is Lisa Thorson's role at the current company?

Lisa Thorson's current role is Foodie Founder building Brands with a team of experts through Fractional Consulting, Data and digital platforms..

What is Lisa Thorson's email address?

Lisa Thorson's email address is li****@****ail.com

What schools did Lisa Thorson attend?

Lisa Thorson attended Lubar College Of Business.

What skills is Lisa Thorson known for?

Lisa Thorson has skills like Market Research, Sales, Sales Management, Marketing Strategy, Product Development, Project Management, Market Planning, Market Analysis, Public Relations, Social Media Marketing, Data Analysis, Marketing.

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