Lisa Tsai Email and Phone Number
CPG brand marketer who transitioned to Insights. Passionate about storytelling and curious about the psychology/ “why” behind how consumers make decisions.
The J.M. Smucker Co.
View- Website:
- jmsmucker.com
- Employees:
- 4385
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Manager, Consumer InsightsThe J.M. Smucker Co. 2023 - PresentOrrvillle, Oh
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Consumer Insights Manager - Consumer ChannelsKohler Co. 2020 - 2023Drove insights on Omnichannel shopping journeys (retail, eCommerce), consumer segmentation, consumer decision making and consumer experiences. -
Consumer Insights Manager - CommunicationsKohler Co. 2014 - 2020Spearheaded deep understanding of consumer needs and behaviors via ethnographies, Hierarchy of Needs, and shop alongs. Collaborated to create State of the Consumer and Consumer Truths. Led/co-facilitated Brand Power product category workshops.
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Market Research Manager, Npd And InnovationKohler Co. 2006 - 2014Led complete planning and execution lifecycle of custom research studies (qualitative and quantitative) and agile, new products testing – including methodology, research supplier selection, questionnaire development/review, data analysis and share-outs.
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Sr. Manager - New Business Development, Senior Innovations ManagerSargento Foods Inc. 2003 - 2006Created and led new business strategy, framework, and foundational work for Sargento Balanced Breaks currently sold in Costco and retail store. Built ongoing pipeline of potential new product projects. -
Brand Manager - Earthgrains, Sara Lee Sweet Goods & Frozen New ProductsSara Lee Frozen Bakery 2002 - 2003Marketed and managed $200MM Earth Grains bakery bread brand.Ideated and developed several new product platforms for Sara Lee fresh baked goods and frozen category. -
New Products Brand Manager - Duncan HinesAurora Foods Inc 2000 - 2002Developed new products strategy and pipeline for $300MM Duncan Hines brand. -
Brand ManagerKeebler Foods 1998 - 2000Managed $110MM portfolio of kid-targeted cookie brands. Developed expertise in kids marketing, new product strategy ad brand restages.
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Associate Brand ManagerKeebler Foods 1997 - 1998Managed $100MM portfolio of Sunshine cracker brands. Executed day-to-day Cheez-It marketing plans and managed promotions using IRI data and brand volume forecasting. Actively involved in creative development and testing of Cheez-It TV ad strategies and animatic executions.
Lisa Tsai Education Details
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Master Of Business Administration - Mba -
Bachelor Of Arts - Ba
Frequently Asked Questions about Lisa Tsai
What company does Lisa Tsai work for?
Lisa Tsai works for The J.m. Smucker Co.
What is Lisa Tsai's role at the current company?
Lisa Tsai's current role is Strategic Consumer Insights Leader I Consumer Behavior Expert I Innovation Researcher I Immersive 'Cultural Anthropologist'.
What schools did Lisa Tsai attend?
Lisa Tsai attended The University Of Chicago Booth School Of Business, University Of Pennsylvania.
Who are Lisa Tsai's colleagues?
Lisa Tsai's colleagues are Victoria Menegaux, Rafael Rivera, Molly Harrison, Madison Johnson, Olivia Owens, Shirley Y., Lisa Stults.
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