Lisa Tsai Email & Phone Number

Orrvillle, Oh

Drove insights on Omnichannel shopping journeys (retail, eCommerce), consumer segmentation, consumer decision making and consumer experiences.

Spearheaded deep understanding of consumer needs and behaviors via ethnographies, Hierarchy of Needs, and shop alongs. Collaborated to create State of the Consumer and Consumer Truths. Led/co-facilitated Brand Power product category workshops.

Led complete planning and execution lifecycle of custom research studies (qualitative and quantitative) and agile, new products testing – including methodology, research supplier selection, questionnaire development/review, data analysis and share-outs.

Created and led new business strategy, framework, and foundational work for Sargento Balanced Breaks currently sold in Costco and retail store. Built ongoing pipeline of potential new product projects.

Marketed and managed $200MM Earth Grains bakery bread brand.Ideated and developed several new product platforms for Sara Lee fresh baked goods and frozen category.

Developed new products strategy and pipeline for $300MM Duncan Hines brand.

Managed $110MM portfolio of kid-targeted cookie brands. Developed expertise in kids marketing, new product strategy ad brand restages.

Managed $100MM portfolio of Sunshine cracker brands. Executed day-to-day Cheez-It marketing plans and managed promotions using IRI data and brand volume forecasting. Actively involved in creative development and testing of Cheez-It TV ad strategies and animatic executions.

Master Of Business Administration - Mba

Bachelor Of Arts - Ba