Sales • Cold calling, follow up on referrals, followed purchase from sale through order, production and delivery, selling to elementary schools through colleges and public libraries Results• Met monthly sales goals, Moved clients from competitors, secured largest and most consistent rebinding account, implemented new selling model, built relationships

Market Analysis for Mailing Lists and Direct Mail• Establish mailing area and control updates• Track spending trends and determine customer market Buying/Inventory Management• Media -TV, radio, newspapers, telephone directories, cable and billboards• Front Counter Packaging - Merchandise bags, gift boxes, tissue, elastic ties, gift wrap, gift card holders, license palate holders and signage materials Budgeting/Co-op Advertising• Develop and execute 1.5 million dollar advertising budget and solicit vendors, file claims and collect over $689,000 yearly in co-op dollars Design and Execution Merchandising/Display• Oversee coordination, installation and layout of 50 windows • Order point of purchase materials for upper visuals Layout/Copywriting/Production/Pagination/Proofing• Website, catalogs, newspaper, magazines, programs, direct mail, flyers, signs, billboards, newsletters, front counter packaging, hold message, radio and telephone directories Special Event Coordination• Grand openings, sweepstakes, autograph signings, customer gifts, parties, off-site booths and event sales Photography/Choreography for Store Locations and Product

College Instructor- Fashion Merchandising and Design Course