As Customer Relationship Manager I am responsible for sales activity, working with the rest of the management team to ensure that occupancy and average weekly fee rates are met in line with budget expectations. I also also lead on local networking activity to develop and maintain strong relationships with referral sources. My responsibilities include:Management  Support, empower and coach the team to deliver a positive customer experience Lead on sales training to ensure that all team members have correct skills to understand the Hallmark sales process Build positive relationships by regular communication with residents, relatives and external stakeholders. Sales  Overall responsibility to meet the revenue targets as set out in the budget Effectively track each enquiry from initial inquiry through to the final decision Maintain the lead management system (Caresys)• Build a trusting and positive relationship with enquirers by: Understanding their needs and concerns Overcoming and answering objections Thoroughly and properly understanding the Hallmark product Ensuring that show suite(s) are well maintained • Hold weekly meetings with the General Manager to review sales and marketing activity against agreed KPI’s• Ensure all reporting internally and externally is completed accurately and on time• Support the Move in Process, ensuring that the resident experience is positiveOccupancy/Budget• Work with and support the management team in the home to ensure that occupancy and revenue targets are met • Be instrumental in the development of the community’s sales and marketing planMarketing  Overall responsibility for organising a networking programme to drive lead generation Work with the management team to drive local PR opportunities Organise events for prospective customers designed to advance the sale