Lisa Wagner Email and Phone Number

Livio Health was acquired by Lifespark on January 1, 2023.

Led Marketing and Communication team at Livio Health, subsidiary of Blue Cross and Blue Shield of Minnesota.

• Communication Strategy: Built and drove the strategy for a multi-channel member communication and engagement plan. • Member Engagement: Executed plan to successfully onboard Harken members and drive engagement to our Health Centers based on company goals.• Consumer Experience: Partnered with multiple stakeholders to build member’s welcome materials to deliver information relevant for members to get the most value from their plan. • Acquisition Strategy: Developed and executed multi-drop direct mail and acquisition email campaigns to drive prospective members to purchase Harken Health insurance. • Market Expansion: Built timelines and provided creative direction to expand into a new market. • Program Implementation: Implemented Epsilon’s Harmony email platform to build transactional emails and send email campaigns to members.

Marketing Project Manager, Harken Health • Process Development: Created and implemented marketing creative process to develop and review all creative campaign components. • Effective Communication: Facilitated brand review meetings with design and marketing teams. • Brand Management: Helped to build and execute consistent brand standards and language for go-to-market strategy. • Project Management: Tracked and managed aggressive timelines and deadlines for the go-to-market creative strategy. eCommerce Consultant, UnitedHealthcare Military and Veterans • Digital Experience Strategy: As the subject matter expert, helped build the email / paperless program for the UHC M&V digital marketing team.• Consumer Experience: Focused on driving a positive customer experience when gathering requirements and participating in solution design discussion with IT partners for email / paperless program. • Program Implementation: Implemented integration with Salesforce to successfully send email campaigns, triggered emails and mobile alerts.• Project Management: Coordinated with business segment owners to strategize and execute operational project plan.• Process Improvement: Enhanced content approval and intake process for all Military & Veterans content requests.Program Manager, UnitedHealthcare Medicare and Retirement • Strategic Analysis: Coordinated with key stakeholders to help drive strategy for improving quality and CMS Star ratings in the Wisconsin market. • Project Management: Designed weekly program tracker and facilitated bi-weekly status meetings to discuss and review over 20 different initiatives. • Metrics & Analytics: Provided weekly reporting for clinical campaign to help ensure fulfillment was accurate.

OptumInsight's Leadership Acceleration Program enables top young professionals to pursue a rewarding career in health care consulting. This fast-paced development program offers challenging and diverse project work, ongoing training and mentorship, executive exposure and a variety of leadership opportunitiesInteractive Marketing Specialist, UnitedHealthcare Medicare and Retirement • Email Strategy: Responsible for management and strategy of member email program that delivered an average of 3 to 5 million emails each month.• Product Ownership: Coordinated with key stakeholders to successfully strategize and execute online magazine platform to enhance the consumer experience.• Engagement: Helped to drive strategy and execute campaigns to improve website engagement metrics (registration and conversion rates) and email program open and click-through rates.• Vendor Management: Bi-weekly release manager in partnership with third-party vendor managing defects and optimizations to websites and online programs.• Content Management: Completed monthly and ad-hoc content updates using the Drupal Content Management System. • Event Management: Planned and executed meeting for 300 members, to increase website engagement and provide education to members about what is available online. • Metrics & Analytics: Provided weekly reporting for online magazine platform (Google Analytics) to guide future content development.