Lisa (Walker) Siebert Email & Phone Number

Mission, Kansas, United States

Overland Park, Kansas, United States

• Serve as a member of the executive leadership team driving the direction and growth of the bank.
• Develop and implement comprehensive marketing strategy and activities for Bank of Blue Valley (eight branches and $1.5 billion in assets) while managing the organization’s marketing and corporate giving budgets.
• Lead, organize and evaluate corporate events centered on our B2B commercial banking division by focusing on creating interactions with customers and prospects, positioning organization as expert and driving potential.
• Assist in the evolution of brand, ongoing management, and the elevation of bank presence through the use of media pitching and press releases as well as building and executing a social media strategy.
• Establish a corporate giving strategy, maximize bank exposure while minimizing wasted marketing dollars, and assure the bank is well represented at community functions.
• Effectively work with cross-functional partners including Commercial, Small Business, Treasury Management, and Retail to deliver marketing strategies that meet defined business objectives.

Overland Park, Kansas

Manage and direct client efforts to help drive corporate growth and enhance brand awareness through PR initiatives. Oversee accounts, producing written media materials and communication plans, executing events and managing strategic PR plans for high-profile clients. Cultivate media relationships on both the local, regional and national scale (online.

Hands-on involvement in brand development, creative campaign concepting and executions, website development, trade show materials, event planning, sales collateral, email marketing, public relations and content development to effectively raise brand awareness, generate sales, and launch new products for Fortune 500 companies, industry-leading associations.

Responsible for the day-to-day management and sales tracking of company’s top client -- Bayer Animal Health. This position involved creating marketing strategies and tactics for Bayer’s core brands. Activities included devising and negotiating new business proposals; generating marketing plans; developing project timelines, budgets and reporting from.

Coordinated and executed all PR and IR activities for an $18.1 billion publicly-held community bank. Responsible for developing companywide media stories and corporate messaging, preparing spokespeople for interviews, overseeing Web site content, approval and distribution of earnings releases, and monitoring editorial calendars. Created Share of Voice.

Responsible for managing both strategic and day-to-day public relations activities for several clients. Activities included overseeing and executing product launches and press tours, developing and distributing press releases, securing media placements in various high-profile publications, developing and maintaining editorial calendars, and submitting.

Masters In Business Administration

Bachelor Of Arts, Communications