Lisa Wassenaar Email and Phone Number
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As the VP of Marketing in the private label manufacturing industry, I bring over 25 years of leadership and strategic marketing expertise, particularly within the retail sector. My career has been shaped by a passion for driving brand innovation, fostering retail partnerships, and delivering results through creative and customer-first strategies.Throughout my career, I’ve led high-performing teams and navigated both rapid growth and challenging brand crises with a focus on strategic execution, brand stewardship, and process optimization. My hands-on experience spans across leadership, project management, multi-channel media, business analysis, and the implementation of enterprise-level solutions. I’m driven by a commitment to transforming customer experiences, elevating brand value, and nurturing impactful relationships.Core Strengths:Transformational Leadership & Team DevelopmentBrand Strategy, Development & StewardshipMarketing Strategy & Multi-Channel Campaign ExecutionProject Management & Process OptimizationExpertise Includes:Private Label & Retail MarketingClient Success & Stakeholder ManagementBrand Packaging & DesignMulti-Channel Promotion & Media ExecutionOrganizational Design & Process ImprovementSoftware/Process Implementation & Team Management
Botanical Science, Inc.
View- Website:
- botanicalscience.com
- Employees:
- 8
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Vice President MarketingBotanical Science, Inc. Aug 2024 - PresentDallas, Texas, United States
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Senior Client Success LeadDunnhumby Sep 2020 - Jul 2024Jacksonville, Florida, United StatesSupporting retail clients transitioned from sales prospect to active users of dh software tools, managing day-to-day relations, issue escalation and account growth/upsell opportunities. Focused on building close long-term client relationships based on a common goal – their success, using client KPIs and ROI metrics to track, measure and evaluate performance. -
Senior Business Implementation EngineerDunnhumby May 2018 - Sep 2020Jacksonville, Florida, United StatesOversaw the successful implementation of enterprise promotion management and analytics software and services across a variety of retail clients. Responsible for project management, business discovery, solution workflow design, scope documentation, user training, as well as driving client engagement and software adoption for long term success.
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Marketing And Creative Services DirectorAptaris Jan 2009 - May 2018Jacksonville, Florida, United StatesConducted and delivered client brand, circular design, promotion organization and process evaluations, coordinated execution of client RFPs for print, distribution and ad agency contracts, supported new business pitches for start-up retail promotion software and services, oversaw design staff, freelance and agency support
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Director Of AdvertisingWinn Dixie Stores Jul 2003 - Mar 2009Jacksonville, Florida, United StatesOversaw all Advertising functions for Fortune 500 supermarket chain with direct responsibility for ~$89M budget covering all major customer contact points - mass advertising (circular and ROP), broadcast, point-of-sale, branding, direct mail, loyalty messaging and Private Brand promotion. -
Creative ManagerWinn Dixie Stores Jan 2002 - Jul 2003Jacksonville, Florida AreaManaged creative and production teams, both internal and third party in-house support, responsible for execution of all print, circular, point-of-sale and broadcast, as well as package design. Evaluated and reorganized existing talent into a newly formed creative services team; mapped new and efficient internal processes post company centralization.
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Manager Of Private Label DesignPrice Chopper Supermarkets Feb 1998 - Jan 2002Schenectady, New York, United StatesRecognized by Private Label Magazine for leadership role in award-winning Private Label program and new product/packaging speed-to-market.
Lisa Wassenaar Skills
Lisa Wassenaar Education Details
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Graphic Design
Frequently Asked Questions about Lisa Wassenaar
What company does Lisa Wassenaar work for?
Lisa Wassenaar works for Botanical Science, Inc.
What is Lisa Wassenaar's role at the current company?
Lisa Wassenaar's current role is 25+ Years Elevating Retail Partnerships | Creative Strategist | Customer-First Advocate.
What is Lisa Wassenaar's email address?
Lisa Wassenaar's email address is lw****@****nse.com
What is Lisa Wassenaar's direct phone number?
Lisa Wassenaar's direct phone number is +190441*****
What schools did Lisa Wassenaar attend?
Lisa Wassenaar attended The College Of Saint Rose.
What are some of Lisa Wassenaar's interests?
Lisa Wassenaar has interest in Animal Welfare.
What skills is Lisa Wassenaar known for?
Lisa Wassenaar has skills like Advertising, Brand Development, Corporate Branding, Marketing, Management, Retail, Leadership, Direct Mail, Packaging, Creative Direction, Direct Marketing, Marketing Strategy.
Who are Lisa Wassenaar's colleagues?
Lisa Wassenaar's colleagues are George Vincent, Robyn Mason, Sarah Verdier.
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