Lisa Weeks work email
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Lisa Weeks personal email
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Highly creative, data-driven storyteller with extensive digital marketing, traditional marketing, and project management experience. Well versed in developing and implementing effective content marketing strategies to drive successful product launches and creative campaigns, both B2B and B2C. Articulate writer and researcher who can collaborate with subject matter experts and cross-functional teams to create marketing assets that advance thought leadership and corporate visibility. Firm grasp of both inbound and outbound marketing. Detail-oriented and well organized; able to multi-task and prioritize a varied workload. Impeccable grammar and attention to detail. Seven years’ ad agency experience. Proficient in all major document software (Microsoft 360, Google Suite) and remote collaboration tools (Zoom, Microsoft Teams, Slack).
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Marketing Communications DirectorValgenesis Sep 2021 - PresentSanta Clara, Ca, Us -
Digital Marketing Consultant And WriterSelf-Employed Mar 2020 - Oct 2021I provide writing and consulting services for all things related to digital and traditional marketing.
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Director Of MarketingRizepoint Nov 2019 - Mar 2020Salt Lake City, Ut, UsResponsible for development and execution of integrated marketing communications plans and related budgets; managed marketing and business development teams; supported sales and account management, providing tools for successful sales growth; led creative design and copywriting for digital and print assets, as well as internal and external communications, including website, social media, content marketing and public relations. -
Content Marketing ManagerMastercontrol 2016 - 2019Salt Lake City, Ut, UsManaged and mentored 9 full-time writers, including 3 remote writers, and oversaw ~250 ongoing projects. Oversaw content marketing, advertising, and online marketing efforts, including writing and editing brochures, video scripts, social media, drip marketing campaigns, info graphics, e-books and case studies. Oversaw project management for development of company style guide, ensuring consistent brand messaging with offices and affiliates in Europe and Asia. Optimized landing pages and created website content. Oversaw two highly successful blogs, using keyword research, campaign plans and content performance analytics to build editorial calendars. Worked with international channel partner managers to develop marketing plans and execute localization initiatives. Integrated marketing strategies to facilitate and guide product management teams. Work ed with cross-functional marketing team to design, launch and optimize digital marketing campaigns, including PPC, social, email and events, to reduce the cost to produce sales-ready leads. Created a steady stream of asset types to be leveraged across various channels and use cases. Areas of Expertise: • Lead Nurturing, Scoring and Generation• Content Strategy, Curation, and Distribution• Content Development• Product Marketing Event Marketing• Brand Building• Copywriting• Team Management and Coaching• Sales Enablement• Content Optimization• Social Media Marketing -
Senior Copywriter / Content Marketing SpecialistMastercontrol Sep 2011 - Sep 2016Salt Lake City, Ut, Us(Hired as a contract writer in February 28, 2011. Hired full-time September 1, 2011)Collaborated with web development and demand generation teams, product managers, and subject matter experts to deliver innovative content strategies, marketing materials, content and new product launches. Created print and digital marketing collateral, including white papers, landing pages, web copy, emails, drip campaigns, brochures, data sheets, technical papers, blog posts. Leveraged industry trends and value propositions to ensure content quality and use cases. Contributed editorial content to leading industry publications.
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Contract Copywriter/Film Festival EditorSundance Institute Nov 2009 - Nov 2011Park City, Utah, Us• Composed all digital and print advertising materials for 2010 and 2011 film festivals.• Served as primary festival editor for 2009 and 2010 film festivals. -
Lisa Weeks CommunicationsLisa Weeks Communications Sep 2007 - Sep 2011Independent copywriter, editor, and marketing consultant for local businesses and advertising agencies. Develop marketing materials, website content, presentations, direct mail, brochures, ads, branding campaigns, newsletters, and white papers.Clients: The Sundance Institute (Sundance Film Festival), Control 4, Western Governors University, Neumann University, DEA (luxury real estate and tourism ad agency located in Park City, UT), ARC Experts (life sciences consulting firm), Pinpoint Consulting (life sciences consulting firm), MasterControl (worked as contract copywriter / content marketing specialist for 6 months prior to full-time hire), and sum- media.
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Senior Copywriter And Account ExecutiveDering Elliott & Associates (Dea) 2007 - 2009Account manager and marketing strategist. Composed Public Relations (PR) and advertising materials, including brochures, style guides, direct mail, newsletters, e-newsletters, websites, and press releases. Utilized search engine marketing principles and SEO best practices to develop more than 20 successful marketing campaigns, including Pay-Per-Click (PPC) campaigns. Developed marketing plans.
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Marketing Coordinator / Senior Marketing WriterWestern Governors University 2006 - 2007Salt Lake City, Ut, UsComposed online and print materials, including website and microsite content, landing pages, social media, banner ads, microsites, prospective student email campaigns, and advertorials. Increased college of nursing student enrollment 30% through development of highly sophisticated drip marketing campaign. Contributed to design, demand generation, and web development. Wrote and maintained student library for marketing and recruiting efforts, including graduate success stories, photographs, and testimonials. Developed University's re-branding campaign. Collaborated with off-site graphic and web designers on website still imagery and photography.• Created materials for brand relauch.• Composed more than 30 recruitment drip marketing campaigns, increasing enrollment 200%.• Wrote and distributed more than 25 feature articles and editorial copy to higher education vendors and affiliates. -
Senior Instructional Design ConsultantRichardson 2000 - 2002Philadelphia, Pa, UsManaged and mentored 4 junior design consultants. Designed custom sales training materials for Instructor-Led Training (ILT) and online training programs. Worked with key clients, including Goldman Sachs, Deutsche Bank, Barclay Bank, Gateway Computers, Travels Insurance, and Zurich Insurance. Oversaw development and marketing of company continuing education curriculum. *The Richardson Company is a leading global sales training and consulting firm and an e-learning partner of Harvard Business School. -
Senior CopywriterElkman/Alexander & Partners (Ad Agency) 1999 - 2000Advertising: Generated ideas and wrote advertising copy (brochures, newsletters, flyers, ads, PSAs, radio and tv spots) for numerous healthcare, business-to-business and consumer clients.New Product Launch: Successfully launched the new Children’s Hospital at Montefiore Medical Center; wrote launch and communication materials.
Lisa Weeks Skills
Lisa Weeks Education Details
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Temple UniversityJournalism (Concentration In Advertising)
Frequently Asked Questions about Lisa Weeks
What company does Lisa Weeks work for?
Lisa Weeks works for Valgenesis
What is Lisa Weeks's role at the current company?
Lisa Weeks's current role is Marketing Communications Director.
What is Lisa Weeks's email address?
Lisa Weeks's email address is lm****@****ast.net
What is Lisa Weeks's direct phone number?
Lisa Weeks's direct phone number is (800) 962*****
What schools did Lisa Weeks attend?
Lisa Weeks attended Temple University.
What are some of Lisa Weeks's interests?
Lisa Weeks has interest in Civil Rights And Social Action, Children, Arts And Culture.
What skills is Lisa Weeks known for?
Lisa Weeks has skills like Marketing Communications, Copywriting, Management, Editing, Marketing Strategy, Email Marketing, Writing, Online Marketing, Social Media Marketing, Seo, Marketing, Public Relations.
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