- Member of Omni-Channel Engagement & Channel Planning team supporting marketing operations for the Hematology & CAR-T brands (DTC and HCP). - Partner with brand team on development of strategic plan & positioning. Collaborate with AOR to define creative branding, tactic program development and digital strategy. - Marketing Operations Lead responsible for digital strategy creation and integration across various marketing channels including management of technical development, testing and launch phases of projects. Channels included: website, 3PP media, CRM, email, digital display, POC, search, social, etc. - Launch team experience: Successfully led development and launch of Day 1-30 DTC and HCP tactics for Heme & CAR-T brands. - Project Champion routing over 175+ non-personal promotion (NPP) marketing materials through PReP Veeva PromoMats process to ensure FDA compliance.- Experienced with drug label updates for both digital and print tactics in adherence to Regulatory deadlines (30, 45 or 90 days). - Responsible for project management - tracking project deliverables, obtaining cost estimates and timing, review of SOWs, gathering updates from project stakeholders, and identifying/remediating project issues.- Competent using Workfront and JIRA to efficiently drive, manage and communicate digital projects. - Serve as a mentor to colleagues specific to operating models, ways of working, best practices, etc.

Developed marketing plans focused on growing existing business and targeting new business. Proactively implemented marketing communications strategies and tactics to build awareness. Created cost-effective marketing communication initiatives while meeting and exceeding ROI metrics. Service lines included: oncology, neurosciences (neurology, neurosurgery), pain management, anesthesiology. optometry.

Partnered with higher education institutions to develop performance-based marketing campaigns designed to grow enrollments while lowering cost of recruitment.Channels included: third-party vendors, paid search, SEO, email marketing, social media and more.

Worked with C-level executives to lead teams on strategic branding, messaging initiatives, and marketing communication engagements. Developed, fostered, and maintained client relationships. Provided strategic direction to ensure all client deliverables were on time and aligned with the strategic vision.Clients included senior-level marketing professionals: MetLife, Kydex LLC, Medco, TIAA-Cref, Foundation UMDNJ

Primary client contact that interfaced with C-level decision makers, marketing directors, and product managers. Oversaw client communications, conflict resolution, and compliance on client deliverables and revenue. Active contributor in business development, including creation and execution of B2B and B2C marketing campaigns, as well as targeted market-specific advertising plans across multiple media platforms.Key clients: Pella Windows, Honda Power Equipment, Yamaha and others.

Managed $5 million-dollar media budget for national accounts; including negotiation and placement of print, magazine, radio, broadcast, cable, and OOH (national and regional).Clients included: STIHL Inc., Trane Co., Kubota, Cub Cadet, Husqvarna, Bosch, Thermador, Gaggenau, Siemens, Yamaha, Shop Vac, Toro, Ariens, MS Rau Antiques, Blaise Alexander Chevrolet, and Jersey Shore State Bank.