Created, executed and oversaw marketing plans, managing $1.3 million budget. Leveraged partnerships/sponsorships to increase revenue and attendance for the Philadelphia Flower Show, the largest indoor flower show in the world.• Increased Philadelphia Flower Show evening attendance by 32% by creating and selling premium ticket price packages and “Theme Nights”.• Raised $40K by targeting niche markets (families, women under 40, gay/lesbian, brides).• Developed comprehensive media/advertising plans which included online, TV, print, radio and outdoor ads resulting in promotions valued over 160% over what was contracted.• Worked closely and negotiated with media and tourism partners including 6abc, Philadelphia Magazine, Amtrak, GPTMC, PCVB and CCD resulting in stronger brand identity and reduced marketing expenses. • Designed year-round promotions including on-site events, email list exchange, name collection, and membership exchanges with partners (PA LCB, Girl Scouts, Please Touch Museum, Academy of Natural Science, Franklin Institute) which doubled target audiences, significantly decreased advertising and promotional costs, and gained free educational programming. • Increased social media followers (Facebook, Twitter, Pintrest) by 48% by working with Web, PR and Design teams to create first comprehensive social media campaigns.

Created and implemented long-term and short-term plans with specific goals for the Philadelphia Flower Show and PHS year-round events and programs. • Drafted PHS strategic marketing plan - the Bullet Point Business Plan - by collecting data from key departments and setting annual goals and metrics.• Maintained 30/60/90 day promotions and reported to Flower Show Executive Committee to ensure PHS met marketing goals.• Created and implemented marketing plans to increase attendees at year-round events including the Fall Garden Festival (6K attendees), 2011 POP UP Garden (6K attendees), and 2012 POP UP garden (8K attendees).

Increased sponsorship and overall revenue for the Philadelphia Flower Show.• Raised $100K in sponsorships in one year by negotiating contracts, understanding client goals and leveraging PHS assets. • Boosted revenue by 28%, a total of $180,000 by selling meeting spaces.

Developed partnerships in region to create a city-wide promotion and raise revenue.• Decreased operational expenses by 1/3 by “bundling” printing projects and negotiating fees.• Managed production and distribution of promotional materials (over 100K brochures, 80K fliers, and 4K posters) resulting in an expanded city-wide Flower Show promotion including local hotels, restaurants and retailers. • Recruited over 85 retailers, restaurants and hotels to pay up to $2,500 as a “Flower Show Week” partner, generating over $40,000.

Sold advertising in the “Official Visitor’s Guide”, a tourist publication of The Philadelphia Convention and Visitors Bureau. • Exceeded quarterly sales quota by 20% and maintained client base of over 30 accounts.

Managed Becton Dickenson account by acting as liaison between client and agency, developing promotional brochures and advertisements, supervising the creative team, overseeing production, distributing promotional materials and assisting in media planning.

Managed RUBIN/EDGE tenant-retention program. Implemented monthly special events, maintained database of over 8K names, and managed newsletter printing/ distribution.