Amazon Ads Agency Education roadmap ownerKey events: unBoxed, unBoxed on Tour- Develops strategy for educational content, determining topics and products most relevant prioritizedcustomer cohorts including enterprise clients and agency partners- Manages and supports multiple small- to large-scale projects from analysis through delivery- Conducts data analysis to identify key tasks/skills to target in the curriculum and performs postimplementation evaluation on key performance and business metrics- Creates operational mechanisms to collaborate and problem-solve effectively with training delivery,stakeholders, and subject matter experts (SMEs), identifying knowledge gaps, and developing technical and non-technical training content- Exceeds customer expectations through efficient client management and partner management- Manages/executes on curriculum maintenance reviews and change implementation cycles- Supports the development of learner engagement GTM strategies and evaluation plans

Amazon Ads Global Training and Education live event curriculum roadmap owner- Key events: unBoxed, Accelerate, Prime Day Summit, Q4 Holiday Summit- Provides strategic recommendations for educational content development on topics and products most relevant to business impact for large events and ongoing live training.

- Responsible for maintaining all day-to-day digital marketing efforts- Managed all reporting for savills.us/savills.ca, email marketing, social media channels and internal communications- Managed one direct report, digital marketing coordinator- Managed the North American email marketing program······· Oversaw and trained 80+ email admins across North America······· Assisted each office with strategy development - Managed intranet infrastructure and content - Managed social channels and distribution strategy - Managed internal communications calendar and distribution - Developed local digital advertising strategies as needed- Responsible for all external website uploads for Savills.us and supports Savills.ca as needed

Strategized the distribution of external thought-leadership content that resulted in a 6% increase in organic website traffic and increased email marketing traffic to the site by 5%.- Responsible for maintaining all digital marketing platforms (internal and external website operations and subspace digital architect)- Developed and managed all internal communications - Led national email marketing program (Exact Target / Salesforce Marketing Cloud)- Supported digital and print advertising initiatives- Provided reports with actionable insights for website operations (internal and external), email marketing campaigns and internal communication performance

Built and developed a national email marketing program for over 80 admins. Led the training and onboarding for end-users over the course of 3 months- Created and edited external brand materials- Navigated and updated our digital platforms as needed- Understood the storage of our archives and offered support in creating process documentation- Developed content maintenance and organization in Adobe DAM and CMS- Supported the social team by offering additional ideas and designing banners when needed- Posted reports to the website as needed- Sent internal communications as needed using legacy templates

Created a dynamic lead traffic strategy that efficiently and effectively nurtured new business and led to a 26% increase in sales. - Responsible for establishing and implementing all marketing initiatives- Managed budget for all marketing initiatives- Reported out on monthly, quarterly, and yearly KPIs- Provided strategic direction to SEO and SEM consultants to insure brand alignment - Responsible for ROI reporting (market/industry predictions and sales projections) for all forms of advertising- Authored and designed ad copy, website blog content, social media posts and email blasts- Created media for website and ads using Photoshop, Illustrator and InDesign- Familiarized with several email marketing tools including Pardot, MailChimp and SendInBlue- Point person for SalesForce troubleshooting and optimization- Tracked lead generation with daily traffic charts for year-over-year comparison using data from SalesForce, CallRail, Google Analytics and Unbounce- Devised strategies for lead nurturing and supported sales team with follow-up procedures by implementing automation tools that best fit the product’s sale cycle- Responsible for maintaining good relationships with clients and partners- Organized brand events for designers, architects and end-users- Implemented trade show exhibitor responsibilities in booth design, logistics, partnerships and budgeting

Developed, implemented and led ongoing management of the new livestream feature. Strategized and initiated the monetization of live-streaming into the user community in a way that elevated engagement while still aligning with the brand’s key messaging.- Managed influencer outreach/talent recruitment for ad campaigns- Monitored/organized marketing analytics- Negotiated influencer contracts and rates and determined collaboration ROI- Oversaw partnerships and managed contractors’ schedules- Drafted user community email blasts (MailChimp/SendInBlue)- Worked closely with graphics team to create clear feature developments on the app- Drafted instructional emails on how to use new features- Worked with project development team to aggregate vital data for email blasts- Directed Livestream feature roll-out- Responsible for budgeting development costs, livestreamer schedules/payments and creating KPI reports from Amplitude statistics- Authored scripts for instructional videos, influencer sponsorships and monetary driven livestream games

- Worked with clients to understand products and company goals- Set up reports in Cision that allowed us to identify influencers, create relevant and meaningful content, and measure success- Identified relevant influencers and crafted pitches to encourage them to endorse new products- Worked with graphic designers to create social content for both Instagram and Facebook- Ran social community management to engage with followers and reach out to potential influencers- For intern project:······· Came up with a product and created a website······· Created a business plan······· Identified 3 media contacts and formatted an appropriate pitch

- Assigned stories to cover during the week and also expected to pitch new ideas for articles- Attained great time management skills while working under deadline- Trained in interviewing and effective communication- Acted as a copyeditor and designer during newsroom shifts- Participated in video production for the online news cast- Voted Most Reliable Reporter

- Filtered through blog submissions and posted blog articles accordingly- Given opportunity to write and publish blog posts- Familiar with embedding photos and links- Amateur coding experience