Lisa Wolfe, Pmp Email & Phone Number

Washington Dc-Baltimore Area

Washington, District Of Columbia, United States

Led a profitable, B2B and B2G news organization, focused on news and information for the federal executive and government contractor market.Designed the vision and mission statements. Developed and guided overall editorial strategy.Recruited, hired and motivated journalists to develop sources for deeper understanding of their beats in order to break news. Modernized organization’s image through name change and branding. Wrote, edited and produced imaging, radio station and radio show format language, radio station and industry partner broadcast and digital promotions. Spearheaded editorial projects, special reports and series, and client custom media. Wrote and edited opinion-editorials, news articles, audience surveys, marketing emails, client commercials and white papers. Launched a system to track and analyze the impact of numerous exclusive and original multimedia news series and community goodwill efforts on audience behavior and revenue.Achieved 33M+ annual page views and 50K+ social media followers. Achieved 7K app downloads in three months after launching commercial app for iOS and Android. Increased federal ad spend to Hubbard D.C. properties to $15M by exceeding client marketing goals through collaboration with sales department.Created and implemented numerous communications strategies to highlight journalistic expertise which differentiated us from competition. Analyzed and suggested process improvements to WTOP management and team members’ roles and responsibilities, leadership development, goal-setting, editorial work flow, quality assurance, training, and internal and external communications practices.Supervised human capital, technical and editorial aspects of the relocation of Federal News Network to Chevy Chase without a disruption to content on any platform.

Washington, District Of Columbia, United States

Stood up custom media department to leverage editorial expertise and skills for the benefit of clients’ marketing needs. Resulted in over $1M in new revenue in its first year - with $6M projected in 2020. Increased page views by 900K in 2011 and by 600K in 2015 through two website redesigns.Motivated high-performing talent to successfully learn and master new skills and philosophies.Cultivated and developed the next generation newsroom leaders.Assembled an army of content creators by forging partnerships with industry associations, clients and non-profits within the federal community to produce unique podcasts and radio programs. Defined subject matter, best practices and overall production. Created and launched an annual awards program for federal managers to recognize federal and private sector achievements in human capital management – responsible for all aspects from nominee recruitment, nomination review process, judge selection, award design, awardee notification and presentation and all related marketing.

Washington, District Of Columbia, United States

Achieved highest ratings to date for the nation’s premier all-news radio station which increased news and client value. Managed overall editorial strategy and planning. Recruited, hired and trained new talent. Crafted overall radio station news imaging. Researched, wrote, voiced and produced weekly :60 second radio feature detailing community events.Hired, trained and motivated 50+ journalists and inspired deeper coverage of local issues. Doubled ratings in four years to 5.9 share points by creating news story, series and special report ideas for daily assignments. Orchestrated WTOP’s “Ask the ...” series with elected state and municipal officials as a place to break news. Researched issues, created a regular schedule for officials’ appearances and promoted it on air and on the website. Expanded program to include candidate debates at live venues. Planned and executed election night coverage for gubernatorial, Congressional and Presidential elections. Built partnerships with BBC, U.S. News & World Report, USA Today to provide broader national and international perspective for the listener.Revamped WTOP’s brand imaging. Selected and supervised vendor to create new music sounders and bumpers for top and bottom of the hour news segments.

Washington, District Of Columbia, United States

Coordinated overall editorial strategy and planning. Spearheaded training and development of new talent. Directed weekend newsroom operations and coverage. Brainstormed and advanced daily news coverage, supervised and planned weekend news coverage.Created from scratch training manuals for every newsroom position and shift.Conceived and supervised station-wide series, “State of the Region.”

Washington D.C. Metro Area

Led the dissemination of traffic, news, weather and sports services to 38 radio and five television stations. Supervised a staff of 30+ broadcasters, journalists and pilots. Provided requisite excellent service and creative problem-solving to satisfy clients’ needs. Created and achieved operational goals under annual profit plan.Successfully integrated Shadow Broadcast Services staff into organization after merger.Directed a five-camera installation to monitor locations of heavy traffic congestion. Scouted camera locations, negotiated leases, coordinated with vendors to ensure proper installation, function and maintenance.

Ba, Communications

Activities and Societies: WMUA news anchor, Varsity Women's Volleyball

Project Management Professional Certificate Series, Business/Commerce, General

Nab Executive Development Program For Radio Broadcasters