Lead and manage high-profile client portfolio for their international marketing strategies, driving impactful results for client of paid, owned and earned media campaigns in and out of Australia.

Lead and manage end-to-end integrated marketing campaigns to acquire and engage customers through mixed media channels (paid, owned, earned), tailored content and optimized digital experience. Grow JAL brand in regional markets through effective media strategies and partnerships. - strategic planning and budgeting- creative production and content creation- creative/media agency management- royalty programs (membership) and CRM- e-commerce operation- digital experience design and optimization- KOL/social/ad campaign management- strategic partnership & sponsorship- cross-functional team communication and stakeholder management- regional team leader and people manager

Lead creative, branding and media (paid, owned, earned) initiatives across Greater China.

Extended my role and responsible for all marketing campaigns across Mainland China and Taiwan.

Responsible for all marketing activities and initiatives across Mainland China, covering strategic planning, marcomms, digital marketing and event management.

A trusted adviser for marketing and marketing communications throughout the region (13 countries). Direct reporting to Regional Marketing Director and regular communications with global marketing team. Hands-on experience in regional marketing strategy and operations, marcomms and change communication/management.

Project managed the University’s strategic initiative to develop and expand in Mainland China. Maintained internal and external relations to advance collaboration project, enable business partnership and technology transfer. Organized and coordinated cross-regional events, visits and trade shows.

Tasked to carry out Knowledge Exchange (KE) strategy for HKU through developing media relations to capture more editorial opportunities and providing multi-media solutions including book publication, byline columns, organizing events and international summer programs.