Lisa Van Brunt Email & Phone Number

Winnipeg, Manitoba, CA

Responsible for the global development and implementation of the organization’s brand, marketing and communication strategies.

Chicago, IL, US

• Develop and implement the global marketing strategy for a $1.2B Services portfolio, supporting two-way radio networks
• Align global offer development, sales and go-to-market teams to the strategic initiative to maximize acceptance and empower sales forces during customer engagements
• Create and execute global campaigns that advance business team objectives across multiple internal and external audiences
• Create and distribute marketing collateral and tools in support of new service offering launches, demand generation campaigns, trade show events, customer conferences and social media outreach
• Grew service agreements by 5%, resulting in an additional $30M in recurring revenue

Chicago, IL, US

• Designed and implemented service offerings to enhance the two-way radio and wireless broadband technology platforms for global Government and Enterprise customers
• Analyzed Voice of Customer feedback, competitive intelligence and marketplace trends to identify new service offerings that will provide the greatest customer benefit while adhering to customer budget demands
• Created and promoted branding strategies to educate customers on service offerings features and benefits
• Composed and distributed brochures, case studies, FAQs, executive summaries and white papers
• Conducted an average of five annual training seminars to reinforce brand messaging and program strategy
• Tracked service offering success via revenue gains, operating earnings and internal/external customer feedback

Chicago, IL, US

• Managed the progress and training of 13 call center agents, including coaching on procedures and educating on new product releases for successful branding of Motorola products
• Implemented and tracked success of the Upsell/Cross Sell revenue-generating program designed specifically for the direct/indirect customer call center
• Instituted a Peer/Self Monitoring program that was participated in by approximately 80 call center agents
• Served as central point of contact for resolving issues and coordinating order methods in order to provide relief for Hurricanes Rita, Katrina and Wilma

• Composed marketing materials to publicize new pharmaceutical products and calls for clinical trial participants
• Designed and created continuing medical education materials, including monographs, slide kits and posters
• Composed manuscripts for publication in peer-reviewed journals and medical textbooks
• Worked with leading physicians to develop presentations and marketing materials for medical meetings
• Crafted, distributed, and pitched press releases to print media in the Top 5 markets; received placement in Chicago Tribune; published in Epilepsia
• Clients included: Abbott Laboratories, Bayer Corporation, Interstitial LLC and Merck & Co., Inc.

• Composed news releases, media advisories, backgrounders, fact sheets, biographies, key messages and Q&A for product launches
• Conducted pitches to television, print, radio and online media in the Top 100 markets
• Spearheaded bipolar disorder Public Service Awareness campaign with the Depression and Bipolar Support Alliance
• Coordinated launch of www.discoverabbott.com and www.merckhomeedition.com
• Advised clients in matters of product launches, event planning and crisis communications
• Received placements in Chicago Tribune, Clinical Psychiatry News, The New York Times, Psychiatric Times, USA Today, U.S. News & World Report and The Wall Street Journal

Masters Of Science, Integrated Marketing Communications

Bachelor Of Arts, 1) Organizational/Corporate Communications; 2) Journalism