Lisa Van Brunt Email & Phone Number

Winnipeg, Manitoba, Ca

Responsible for the global development and implementation of the organization’s brand, marketing and communication strategies.

Chicago, Il, Us

• Develop and implement the global marketing strategy for a $1.2B Services portfolio, supporting two-way radio networks• Align global offer development, sales and go-to-market teams to the strategic initiative to maximize acceptance and empower sales forces during customer engagements• Create and execute global campaigns that advance business team objectives across multiple internal and external audiences• Create and distribute marketing collateral and tools in support of new service offering launches, demand generation campaigns, trade show events, customer conferences and social media outreach• Grew service agreements by 5%, resulting in an additional $30M in recurring revenue

Chicago, Il, Us

• Designed and implemented service offerings to enhance the two-way radio and wireless broadband technology platforms for global Government and Enterprise customers• Analyzed Voice of Customer feedback, competitive intelligence and marketplace trends to identify new service offerings that will provide the greatest customer benefit while adhering to customer budget demands• Created and promoted branding strategies to educate customers on service offerings features and benefits• Composed and distributed brochures, case studies, FAQs, executive summaries and white papers • Conducted an average of five annual training seminars to reinforce brand messaging and program strategy• Tracked service offering success via revenue gains, operating earnings and internal/external customer feedback• Obtained Digital Six Sigma Green Belt certification for the creation of Repair Service Advantage Comprehensive, a repair service offering that generated $1M in recurring revenue

Chicago, Il, Us

• Managed the progress and training of 13 call center agents, including coaching on procedures and educating on new product releases for successful branding of Motorola products• Implemented and tracked success of the Upsell/Cross Sell revenue-generating program designed specifically for the direct/indirect customer call center• Instituted a Peer/Self Monitoring program that was participated in by approximately 80 call center agents• Served as central point of contact for resolving issues and coordinating order methods in order to provide relief for Hurricanes Rita, Katrina and Wilma

• Composed marketing materials to publicize new pharmaceutical products and calls for clinical trial participants• Designed and created continuing medical education materials, including monographs, slide kits and posters• Composed manuscripts for publication in peer-reviewed journals and medical textbooks• Worked with leading physicians to develop presentations and marketing materials for medical meetings• Crafted, distributed, and pitched press releases to print media in the Top 5 markets; received placement in Chicago Tribune; published in Epilepsia• Clients included: Abbott Laboratories, Bayer Corporation, Interstitial LLC and Merck & Co., Inc.

• Composed news releases, media advisories, backgrounders, fact sheets, biographies, key messages and Q&A for product launches• Conducted pitches to television, print, radio and online media in the Top 100 markets• Spearheaded bipolar disorder Public Service Awareness campaign with the Depression and Bipolar Support Alliance• Coordinated launch of www.discoverabbott.com and www.merckhomeedition.com• Advised clients in matters of product launches, event planning and crisis communications• Received placements in Chicago Tribune, Clinical Psychiatry News, The New York Times, Psychiatric Times, USA Today, U.S. News & World Report and The Wall Street Journal• Clients included: Abbott Laboratories, Academy of General Dentistry, Forest Laboratories, John Deere & Company, Merck Publishing Group and Watson Pharmaceuticals

Masters Of Science, Integrated Marketing Communications

Bachelor Of Arts, 1) Organizational/Corporate Communications; 2) Journalism