Lisa Cheek Email & Phone Number

Detroit, Mi, Us

Albertsons Media Collective is the next-generation retail media network rooted in connections, technology and innovation. We are a media partner who supports growth and builds relationships to help our partners engage our shoppers where it matters most. As the retail media arm for Albertsons Companies, the second-largest grocery chain in the United States, we serve consumers in more than 2,278 locations across 30 states.

Detroit Metropolitan Area

AdAdapted connects CPG brands and shoppers through meaningful engagements in the apps that impact path-to-purchase. Through proprietary integrations across a network of premium mobile partners, AdAdapted targets grocery decision-makers and creates brand connections through content and utility that simplify planning and shopping.

Greater Detroit Area

• Responsible for maintaining and building client relationships within the Procter & Gamble ShopperMarketing organization• Presented Valassis’ omni-channel suite of print and digital solutions to new and existing P&G contactswith a deep understanding of our technology platform, data, insights and internal processes• Previously worked with ~20 CPG clients and agencies including RoC Skincare, Heartland Foods, Perio,Group M, Wells Dairy & Walgreens Boots Alliance while prospecting new CPG clients

Responsible for managing daily operational needs of the Procter & Gamble, PepsiCo & Verizon teams including, but not limited to: identifying incremental opportunities, forecasting, process improvement and issue resolution. Key Achievements: • Played a key role in extending Procter & Gamble’s master agreement through 2020, without going to RFP, which hinged on a new printing process for the P&GbrandSAVER® • Actively engaged with corporate security regarding P&GbrandSAVER® diversion, which resulted in ~$400k of incremental annual revenue • Drove ~$200k incremental revenue during Verizon’s Q4 2017 holiday season by increasing printed insert page count and amplifying with digital media

Managed all aspects of the P&GbrandSAVER®, the largest RFP win in Valassis history. Worked hand in hand with Procter & Gamble and internal teams on planning, budgets, layouts, timelines, forecasting and logistics

Livonia, Mi

Responsible for developing, presenting and managing marketing solutions for Procter & Gamble using products such as Co-op FSI’s, Newspaper Inserts, Digital, Shared Mail, ROP and In-Store signage. • Partner with all areas of the business, including: sales, marketing, targeting, accounting, logistics and manufacturing to ensure flawless program execution• Resolves issues and effectively works with clients and counterparts to find a solution• Manage and audit outputs from internal departments to ensure client requirements are met

Livonia, Mi

Worked hand in hand with sales team to deliver targeted media plans for Ruby Tuesday, Comcast, La-Z-Boy, Landry’s Restaurants & regional clients.

Managed client relationships for Sara Lee and Diageo. Responsible for planning and executing shopper marketing programs and national programs to strengthen the manufacturer’s presence and relationship with specific retailers.

Led the execution of all programs for Safeway and Pet Specialty channel for the Clorox account. Initiated and owned all program deliverables, timelines and budgets ensuring seamless execution. Led the planning process by merging client and retailer objectives to provide strategically sound client solutions.

Led the execution of all shopper marketing programs for Campbell’s Soup at Walmart. Brand ambassador responsible for upholding brand identity in all channel and corporate executions