Lisa Lane Cardin Email & Phone Number

Aloha Animals partners with Hawaii County to empower people and organizations to improve and save companion animal lives.

Let's call this my post-pandemic relocation recharge. We executed a family move out of Texas. I spent the summer full-time toddler parenting, reconnecting with family, playing in nature, learning to paddle board, volunteering, growing my partner's business, and preparing for my next professional adventure.

San Antonio, Texas, US

• I provide strategic leadership to envision, develop, and execute significant fundraising and lifesaving initiatives. I direct branding and marketing efforts to inspire and mobilize community-driven philanthropy.
• Helped increase philanthropic donations by 25% (from $32M to $40M annually) through point-of-sale fundraising in 1,500 locations nationwide, strategic partnerships, special events, and employee giving.
• Strengthened and leveraged 4,000 strategic animal welfare partners nationwide to achieve shared goals.
• Collaborated across Petco enterprise to ensure charitable impact represented as a key brand differentiator.
• Designed and implemented an innovative re-brand strategy focused on direct-to-consumer lifesaving products. o Established “Petco Love Lost” as the nation’s lost and found pet database, designing technology and.
• Instituted development best practices, incorporating financial management, analytics, data, and metrics to track progress and success of development and branding strategies and tactics.

• I clarified and elevated the brand voice to support and impact business efforts. I launched the first robust website, designed with the user experience. I enacted an innovative social and earned media strategy to.
• Leveraged impact stories to drive Petco marketing initiatives, demonstrating growth in earned media across campaigns.
• Developed key assets for nonprofit branding and messaging.
• Grew team to 4, developing top talent and positioning people where they could provide their best work.

RENO, Nevada, US

• I served as a key advisor and consultant, sharing industry, communication, and marketing best practices with animal welfare organizations to improve strategies and drive a positive impact on a national level. Clients.
• Participated in a National Study on improving animal foster care practices, promoting research-backed knowledge and strategies to improve/increase foster care programs at animal shelters.
• Conducted classes at The University of the Pacific within the Animal Shelter Management Certificate Program, delivering effective curriculum that both informed and engaged by applying industry knowledge. Continue to.

• I led a pivotal role, leading a stable and scalable fundraising framework, responsible for oversight and direction of fundraising efforts without an executive director. I leveraged astute change management.
• Developed and executed a modernized marketing and branding plan across events, media relations, social media, print publications, and website, including the development of online giving technology.
• Coordinated all fundraising events and initiatives, including direct mail, major gifts, planned giving, sponsorships, and grants, raising $1M annually.
• Established a new “Dog Walk” fundraising event, generating $50k first year.
• Realigned and expanded education and outreach programs, launching a Summer Camp for at-risk youths and adding a Pet Therapy program.
• Acquired and strengthened community partners and sponsors, including PetSmart, Petco, and a BMW Dealership.

Santa Barbara, CA, US

Santa Barbara, CA, US

Goleta, CA, US

Santa Barbara, CA, US

Bachelor'S Degree, Religion/Religious Studies

Adventure Leadership Training Program

Development Officer Certificate

Coursework In Graphic Design, Non-Profit Marketing, And Pr