Aloha Animals partners with Hawaii County to empower people and organizations to improve and save companion animal lives.

Let's call this my post-pandemic relocation recharge. We executed a family move out of Texas. I spent the summer full-time toddler parenting, reconnecting with family, playing in nature, learning to paddle board, volunteering, growing my partner's business, and preparing for my next professional adventure.

I provide strategic leadership to envision, develop, and execute significant fundraising and lifesaving initiatives. I direct branding and marketing efforts to inspire and mobilize community-driven philanthropy, steering innovative marketing tactics and engaging brand stories to drive buy-in and build a shared vision. I spearhead community outreach and engagement effort to support and guide the organization’s mission, championing the organizational goals and objectives. I lead, coach, and motivate a team of 10.Most notably, I:• Helped increase philanthropic donations by 25% (from $32M to $40M annually) through point-of-sale fundraising in 1,500 locations nationwide, strategic partnerships, special events, and employee giving.• Strengthened and leveraged 4,000 strategic animal welfare partners nationwide to achieve shared goals.• Collaborated across Petco enterprise to ensure charitable impact represented as a key brand differentiator. • Designed and implemented an innovative re-brand strategy focused on direct-to-consumer lifesaving products. o Established “Petco Love Lost” as the nation’s lost and found pet database, designing technology and resources to reunite lost pets with their families. Doubled the number of animal welfare shelter partnerships to 1,800 to increase the reach and impact, resulting in 800+ reunions monthly and growing.o Led the total redesign of the platform (to “Petco Love”) and launched with full marketing support. Spent a significant amount of time collaborating with stakeholders to understand and address pain points. Designed and implemented grassroot and paid marketing plans to support growth.• Instituted development best practices, incorporating financial management, analytics, data, and metrics to track progress and success of development and branding strategies and tactics.• Built internal team from 4 to 10. Cultivates passion and top talent through personal and professional development opportunities.

I clarified and elevated the brand voice to support and impact business efforts. I launched the first robust website, designed with the user experience. I enacted an innovative social and earned media strategy to develop a unique voice across platforms, leveraging 4,000 partners to share the brand story and engage with donors and customers.Achievements include:• Leveraged impact stories to drive Petco marketing initiatives, demonstrating growth in earned media across campaigns.• Developed key assets for nonprofit branding and messaging.• Grew team to 4, developing top talent and positioning people where they could provide their best work.

I served as a key advisor and consultant, sharing industry, communication, and marketing best practices with animal welfare organizations to improve strategies and drive a positive impact on a national level. Clients included Maddie’s Fund, University of Florida Shelter Medicine Program, Petco Foundation, Alley Cat Allies, and other community-based shelters.Additionally I:• Participated in a National Study on improving animal foster care practices, promoting research-backed knowledge and strategies to improve/increase foster care programs at animal shelters.• Conducted classes at The University of the Pacific within the Animal Shelter Management Certificate Program, delivering effective curriculum that both informed and engaged by applying industry knowledge. Continue to serve as a guest speaker currently, participating in Q&A sessions to help empower a new wave of animal welfare industry leaders.

I led a pivotal role, leading a stable and scalable fundraising framework, responsible for oversight and direction of fundraising efforts without an executive director. I leveraged astute change management methodologies to drive impactful marketing and development initiatives, successfully retaining supporters while delivering and promoting animal lifesaving measures. During tenure, i:• Developed and executed a modernized marketing and branding plan across events, media relations, social media, print publications, and website, including the development of online giving technology. • Coordinated all fundraising events and initiatives, including direct mail, major gifts, planned giving, sponsorships, and grants, raising $1M annually.• Established a new “Dog Walk” fundraising event, generating $50k first year.• Realigned and expanded education and outreach programs, launching a Summer Camp for at-risk youths and adding a Pet Therapy program.• Acquired and strengthened community partners and sponsors, including PetSmart, Petco, and a BMW Dealership.