Lisa Allan-Downie Email and Phone Number
⚡ Empowering Business Owners and CEOs | Strategic Marketing Leader | Driving Business Growth through Digital Transformation, Demand Generation & Brand Innovation⚡ at
@
LADM
Lisa Allan-Downie's Location
Helensburgh, Scotland, United Kingdom, United Kingdom
About Lisa Allan-Downie
I am a dynamic marketing leader with over 20 years of experience delivering transformational results for businesses across the SaaS, travel, leisure, and hospitality sectors. As a Fractional CMO, I specialise in crafting bespoke marketing strategies that align with business objectives, driving measurable growth, and creating meaningful customer experiences.My expertise lies in:Demand Generation: Designing and executing data-driven, multi-channel campaigns that fuel pipeline growth and maximise ROI.Go-To-Market Strategy: Launching innovative products and entering new markets to achieve business scalability and competitive advantage.Digital Transformation: Leading rebranding, website redesigns, and CRM implementations to improve customer acquisition, retention, and engagement.Leadership & Mentorship: Building and guiding high-performing teams, fostering collaboration, and driving results in dynamic environments.As the Founder of LADM Marketing Consultancy, I have partnered with brands to achieve tangible results, including:A 25% increase in SQLs within 6 monthsA 45% boost in engagement through revamped social and email marketing strategies.A 37% uplift in direct bookings through digital transformation initiatives for a leading hospitality group.I thrive on helping businesses navigate complex marketing challenges and scaling their growth through strategic insight and innovative execution. Whether you need to build your marketing strategy from the ground up or optimise your current approach, I bring a wealth of knowledge, creativity, and a results-oriented mindset to the table.Let’s connect to discuss how I can help your business achieve its growth ambitions.
Lisa Allan-Downie's Current Company Details
Ladm
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⚡ Empowering Business Owners and CEOs | Strategic Marketing Leader | Driving Business Growth through Digital Transformation, Demand Generation & Brand Innovation⚡
Lisa Allan-Downie Work Experience Details
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Marketing ConsultantLadm Jan 2018 - PresentProviding strategic marketing leadership on a fractional basis, helping businesses scale through tailored marketing strategies. Key achievements:Developed a 3-year growth strategy with a focus on international market penetration and demand generation.Launched multi-channel campaigns to drive demand generation and customer acquisition, achieving measurable pipeline growth.Delivered digital transformation projects for multiple clients, improving user experience, brand positioning, and operational efficiency.
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Marketing SpecialistStewart'S Resort Jun 2021 - PresentSt Andrews, Scotland, United KingdomLADM partnered with The Stewart’s Resort Group to deliver outsourced marketing services to drive substantial growth. Our collaboration focused on creating an annual marketing strategy, lead generation tactics, and executing comprehensive digital marketing campaigns. -
Fractional CmoHoliday Resort Unity Nov 2020 - PresentSomerset, England, United KingdomI have been partnered with Holiday Resort Unity for four years, serving as a Fractional CMO, to drive significant growth and optimise marketing efforts. Our collaboration encompasses the development and execution of an annual marketing strategy for holiday bookings and holiday home sales, focusing on lead generation, campaign planning, and digital marketing. -
Marketing SpecialistCallander Holiday Park Oct 2020 - PresentCallander, Scotland, United KingdomI've had the privilege of partnering with Callander Holiday Park to revamp their marketing efforts and drive tangible results. Our journey began with detailed persona interviews, allowing us to gain deep insights into the park’s target audience’s desires, preferences, and pain points. With this understanding, we developed an effective marketing strategy that resonated with their target audience, generated leads and unlocking Callander Holiday Park’s true potential. -
Interim Head Of MarketingElite Dynamics May 2024 - PresentThis collaboration focused on enhancing team management, developing a comprehensive 3-year strategy, creating and executing a marketing plan, and driving significant improvements in B2B lead generation through Account-Based Marketing. Our comprehensive marketing strategies and tactics, including digital marketing, CRM system implementation, email marketing, social media management, landing page optimisation, SEO improvement, and content marketing enhancement, played a pivotal role in achieving outstanding results. -
Marketing SpecialistLady'S Mile Holiday Group Jun 2021 - Apr 2024Devon, England, United KingdomLADM partnered with Lady’s Mile Holiday Park to revolutionise their marketing.Our collaboration led to exceptional outcomes, with Rental Booking Revenue increasing by 14% from July 2022 to July 2023 compared to the previous year. This remarkable achievement followed a bumper year for holiday park rental revenue immediately after the lifting of lockdown restrictions.Our comprehensive marketing strategies and tactics, including digital marketing, CRM system implementation, email marketing, social media management, landing page optimisation, SEO improvement, content marketing enhancement, and refreshed park signage, played a pivotal role in achieving these outstanding results. -
Head Of MarketingCrieff Hydro Family Of Hotels Sep 2019 - Mar 2020Crieff, Perth And Kinross, United KingdomAs the Head of Marketing at Crieff Hydro Family of Hotels, I was responsible for leading strategic initiatives to modernise the brand’s marketing efforts, enhance customer engagement, and drive measurable business growth. My role encompassed a blend of leadership, digital transformation, and demand generation, ensuring alignment with organisational goals and delivering significant improvements in revenue and customer satisfaction.Key responsibilities and achievements:Digital Transformation: Directed the rebranding project, overseeing the development of a new, user-friendly website to enhance online presence and drive direct bookings. Achieved a notable increase in customer engagement through improved digital experiences.CRM & Loyalty Programmes: Evaluated, implemented, and optimised a new CRM system and loyalty programme, strengthening customer retention and boosting satisfaction across all touchpoints.Demand Generation: Designed and executed targeted digital campaigns as part of a robust demand generation strategy, resulting in a 37% increase in direct bookings.Cost Optimisation: Reduced reliance on third-party platforms by improving in-house marketing capabilities, leading to cost savings while growing digital revenue.Cross-Functional Collaboration: Worked closely with internal teams and external partners to ensure cohesive brand messaging and seamless execution of marketing initiatives.This role allowed me to leverage my expertise in digital transformation and data-driven marketing to deliver substantial business impact, positioning Crieff Hydro as a leader in customer-centric hospitality marketing. -
Head Of Marketing & EcommerceArgyll Holidays Apr 2012 - Aug 2019Lochgoilhead, ArgyllDirecting marketing strategies for hospitality and tourism, at this award winning Scottish holiday operator. Oversaw a marketing team in the development and implementation of collateral, pricing, strategy and sales support programs. Conducted in-depth analysis on new and existing markets, competitive trends, and industry developments. • Redesigned and developed the web and social media channels, to increase and maximize the new customer acquisition and increase revenue generation. Leading to an increase in online bookings from 3% to 37% in year one.• Replaced cost plus pricing with value based, tiered pricing, which propelled profit growth 22% on 5% price hike.• Initiated an inventory management group to address sales performance matters such as gaps in forward bookings, pricing etc• Managed the research, analysis, compiled and delivered the annual Brand Plans including annual brand budgets by brand/activity. • Initiated & managed the delivery of industry leading brand building activities including, ATL, BTL, Web, PR, POS and CRM, livery, brochures, press advertising, consumer catalogues, p.o.s., trade stands, exhibition stands, product stands, training manuals, product endorsements, etc -
Senior Marketing ManagerAmg Group Ltd Jul 2010 - Mar 2012Port GlasgowNational budget holding role, reporting to Marketing Director, team of 10 Responsible for the development, delivery and implementation of annual marketing and communication plans that support the overall brand strategies and goals for Vango, ForceTen and Rossignol brands. - Developed the development of compelling advertising creative solutions ensuring that advertisement creative’s were inline with the agreed brand communication strategy - Led the development of the brand websites and the web strategy to ensue that they were effective marketing tools and built awareness and loyalty through strong consumer engagement- Managed each brands instore presence to ensure significant increase visibility and quality brand image- Defined & implemented a database strategy that delivered a quality, effective & efficient mode of communication with our customers and consumers Utilising our database of customers and consumers to build on our relationship and exploit commercial opportunities - Managed the PR for the portfolio of brands generated significant press coverage for each brand in both trade and consumer media, ensuring that awareness and brand image were increased -
Head Of Brand & MarketingSno!Zone Ltd Jun 2007 - Jul 2010National budget holding role, reporting to Managing Director – with team of 12 spread across the UK Researched and reviewed the core SNO!zone brand positioning within the UK. Identified brand/customer experience drivers. Identified and developed a new global brand strategy for SNO!zone Developed new SNO!zone brand identifiers, essence and attributes for use within all communications, training and business Managed the use of a new SNO!zone creative identity (look and feel) across the business and insisted on consistency across all internal and external communications and mediums incl ATL, B2B, PR, events, direct distribution, internal communications etc Developed, implemented and managed a strategic PR programme, which promoted the positive attributes of the SNO!zone brand positioning and proactively addressed the brand and business aspirations Identified a range of customer experiences that customers acknowledged as being key drivers in a leisure destination, and instilled and delivered the key messages throughout the business and the customer journey Set up Brand Management Forum to performance manage the brand, financials, marketing and customer experience teams throughout the UK, to ensure consistent deliver of the end-to-end process
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Brand And Pr ManagerScottishpower Nov 2003 - Jun 2007Utilities sectorPR & Brand ManagerManaged and reviewed the external PR agency, ensuring most effective creative output, value for money and integration with other campaign activity across the departmentDeveloped, managed and implemented ScottishPower 'The Energy People' brand and ensured that this it was both consistent with and complimentary to ScottishPower's corporate positioning. Maximised the PR value and customer relationship opportunities from community activity with particular emphasis on SP and MW home territoriesManaged and develop an internal communications strategy aimed at maximising opportunities for PR case studiesDeveloped and maximised the effectiveness of the ScottishPower brand positioning, values and associated attributes within ATL (outdoor, TV, radio and press)Supported Company media spokespeople to ensure they're on message and trained to deal with mediaWorked with targeted media outlets and associations to deliver on advertising and sponsorship opportunities e.g. special supplements, association event, Energy Efficiency -
Product Marketing & Campaigns ManagerRoyal Bank Of Scotland Business Jul 2001 - Oct 2003Budget-holding role reporting directly to the Marketing Director. Strategy and Planning - defining target market, formulating key marketing messages and competitive positioning, establishing objectives, strategies and measurement criteria Developing and managing the integrated marketing communications strategy for general insurance products Specific responsibilities include:Public relations - Research, develop, prepare and manage PR plan subsequent to the branding, managing ongoing media relations activities. Communications - editorial control of internal and external publications, development and management of intranet site, general internal communications, external communicationsEvent management - arranging internal annual Group conferenceBranding - developing and launching new brand guidelines, ensuring that all communications company-wide conform to the brand by reprinting literature, amending website and intranet, changing signage, direct mail and other promotional itemsResponsible for maintaining the feedback loop for front line staff (contact centre and branch) Managing campaign communication and training communications across contact centres Responsible for monitoring, authorising and adhering to a marketing spend of £5.5M, for home and car campaignsReporting - reporting on achievement, analysis of campaign response rates, budgetary reporting, etc. -
Marketing ExecutiveVf Corporation May 1996 - Jul 2001ResponsibilitiesDevised and executed external communicaton program for launch of new lingerie brands/ranges into the UK market Included events and business partnering, targeted media relations, placements and sponsorships. Communicating to journalists/broadcasters, in writing and face to face, to achieve excellent coverage for the individual brands. This included: research and writing features, research and writing broadcast proposals, research and writing press releases and organising press conferences and other forms of media/public relations briefingsManagement - recruiting and managing two direct reports, conducting performance appraisals and salary reviews Briefed and worked closely with specialist design agencies and suppliers to ensure that all marketing objectives were achieved Consistent record of forging strong business relationships with both prospects and clientsLiterature - production of all corporate literature, liaison with design and print and production suppliersCommunicating brand strategy across the organisationIdentified relevant marketing opportunities, prepared detailed budgets and implementing the below the line promotional activity plan for 5 lingerie brandsDesigned and monitored brand training sessions to external and internal parties
Lisa Allan-Downie Skills
Marketing Communications
Marketing Strategy
Brand Development
Event Management
Marketing
Advertising
Public Relations
Social Media Marketing
Social Media
Brand Management
E Commerce
B2b
Online Marketing
Press Releases
Management
Online Advertising
Product Marketing
Strategic Planning
Customer Service
Strategy
Social Networking
Email Marketing
Crm
Direct Marketing
Project Management
Market Research
Budgets
Media Relations
Editing
Digital Marketing
Positioning
Direct Mail
Publicity
Social Media Blogging
Social Media Roi
Lisa Allan-Downie Education Details
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International Marketing; French; Business Administration -
Carrick Academy
Frequently Asked Questions about Lisa Allan-Downie
What company does Lisa Allan-Downie work for?
Lisa Allan-Downie works for Ladm
What is Lisa Allan-Downie's role at the current company?
Lisa Allan-Downie's current role is ⚡ Empowering Business Owners and CEOs | Strategic Marketing Leader | Driving Business Growth through Digital Transformation, Demand Generation & Brand Innovation⚡.
What schools did Lisa Allan-Downie attend?
Lisa Allan-Downie attended University Of Paisley, Carrick Academy.
What skills is Lisa Allan-Downie known for?
Lisa Allan-Downie has skills like Marketing Communications, Marketing Strategy, Brand Development, Event Management, Marketing, Advertising, Public Relations, Social Media Marketing, Social Media, Brand Management, E Commerce, B2b.
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