Lisa Mackay work email
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I am a seasoned arts marketing professional with experience working with theatre and orchestras, and a background in museums. I have worked for organizations of varying sizes, with operating budgets from 3M to 27M, and now have the pleasure to work for the Rozsa Foundation in Calgary as their Marketing and Communication Manager.
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Director Of StorytellingRozsa FoundationCalgary, Ab, Ca -
Director Of StorytellingRozsa Foundation Jan 2023 - PresentCalgary, Alberta -
Director Of Marketing And Sales (Interim)Calgary Philharmonic Orchestra Nov 2018 - Jul 2019Calgary, Canada AreaLed the sales and marketing departments at the Calgary Philharmonic Orchestra while the Director was on a maternity leave. Expanded collaborations and partnerships within the Calgary arts community, and implemented new sales activities that grew the CPO's subscriber base. -
Director Of Marketing And Audience DevelopmentTheatre Calgary Sep 2015 - Nov 2018Calgary, Alberta, CanadaManaged the Marketing, Data, and Sales departments for Theatre Calgary. -
Marketing Consultant Specializing The The Arts And Small BusinessLisa Mackay Consulting Feb 2013 - Sep 2015TorontoHaving worked in the arts marketing industry for over 10 years, I now assist arts groups and small independant business in fine-tuning their marketing activities and making the most of their advertising dollars. With experience and expertise in strategic planning, branding and identity, social media, advertising, and public relations I can help on projects of any size.Recent clients include Tafelmusik Baroque Orchestra, BlogPodium Design Blogger Conference, Mississauga Festival Choir, Music Toronto, Emily Doukogiannis Photography, and Toronto Summer Music Festival.
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Director Of Sales & PromotionsToronto Symphony Orchestra Aug 2010 - May 2011Toronto, Ontario- Create and manage overall marketing strategies and budgets, increasing revenues by 20% in 4 years.- Responsible for approximately $9.5 million in revenue and $3 million in expense budgets on an overall budget of $24 million.- Oversaw the creation of a cohesive organization-wide TSO brand and creative template, working with senior Development staff.- Designed comprehensive new annual online subscription campaign that netted approximately $300,000 of revenue above existing subscription results. 70% of these patrons were new to the TSO database. This required extensive cooperation from the Customer Service department and Marketing team.- Increased sales in the 07-08 season, with total sales reaching just over $9.2 million. Subscriptions to the orchestra increased by over 10%, coming largely from new patrons: over 80% of the increase came from people who were not previously TSO customers. - Oversaw the growth of the tsoundcheck 15-35 programme, growing subscriptions by 160% over 4 years.- Managed 5 full-time Marketing staff. -
Director Of MarketingToronto Symphony Orchestra Oct 2008 - Aug 2010 -
Associate Director Of MarketingToronto Symphony Orchestra Oct 2006 - Oct 2008Toronto, Ontario -
Marketing ManagerToronto Symphony Orchestra Nov 2004 - Oct 2006 -
Acting Director Of MarketingTafelmusik Baroque Orchestra And Chamber Choir Sep 2003 - Oct 2004- Created and implemented overall marketing strategies, budgets and projections for the 25th anniversary 2003-2004 and the 2004-2005 seasons.- Attained a 13% increase in concert revenue and an 11% increase in the number of seats sold during the 2003-2004 season.- Responsible for subscription and single tickets campaigns at Trinity-St. Paul’s Centre and the George Weston Recital Hall, Tafelmusik Baroque Summer Institute recruitment and concert advertising campaigns, outreach initiatives, publicity and media relations, house program and newsletter publications, market research, website content and updates, touring and recording publicity, and box office systems.- Responsible for $1.2 million in revenue and $500,000 in expense budgets on an overall budget of $3 million.- Reported directly to the Board of Directors, the Finance Committee and the Executive Committee on all marketing reports, updates and initiatives.- Managed the Box Office and Marketing staff.- Responsible for research, purchase and conversion of a new computer ticketing and fund development system, working closely with board members and consultants. -
Marketing ManagerTafelmusik Baroque Orchestra And Chamber Choir May 2001 - Sep 2003Toronto, Ontario- Created and implemented all single ticket marketing campaigns, annual Messiah campaign, Tafelmusik Baroque Summer Institute recruitment and concert marketing campaigns, and the subscription renewal and prospecting campaigns at the George Weston Recital Hall- Responsible for all print advertising.- Undertook webmaster duties, including maintaining and updating website content- Coordinated single ticket campaigns, and Tafelmusik Baroque Summer Institute recruitment.- Wrote copy for direct mail materials and print advertising.- Project managed scheduling, tracking, and distribution of marketing materials including brochures, flyers, posters and signage.- Wrote and distributed all Tafelmusik press kits and releases. -
Education And Interpretation Researcher And DeveloperRobben Island Museum Feb 2000 - Aug 2000Cape Town Area, South Africa- Researched and designed theme-based school tours and interpretive programs.- Developed and led ongoing training for school tour guides.- Contributed to programming and publicity for Youth Day and Refugee Week camp.- Contributed to the conceptualization and promotions for Spring School 2000 program.- Researched and developed a proposal for the design of a children’s centre. -
Teacher Centre InternBoston Children'S Museum May 1998 - Aug 1998Boston, Massachusetts- Worked on Kindergarten Partnership with the Boston Public School Board creating educational programs for the state curriculum.- Created print and marketing materials for Museum Kits, working closely with a designer.- Produced pre- and post-visit resource book and study guide.- Edited and compiled Literature Kits to be sent to schools.
Lisa Mackay Skills
Lisa Mackay Education Details
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Museum Studies -
Music, Education -
League Of American OrchestrasExecutive Leadership Program -
League Of American OrchestrasMarketing Meeting -
Income Managers Program -
Rozsa FoundationArts Leadership
Frequently Asked Questions about Lisa Mackay
What company does Lisa Mackay work for?
Lisa Mackay works for Rozsa Foundation
What is Lisa Mackay's role at the current company?
Lisa Mackay's current role is Director of Storytelling.
What is Lisa Mackay's email address?
Lisa Mackay's email address is li****@****ers.com
What is Lisa Mackay's direct phone number?
Lisa Mackay's direct phone number is +1 732-524*****
What schools did Lisa Mackay attend?
Lisa Mackay attended University Of Toronto, Acadia University, League Of American Orchestras, League Of American Orchestras, Income Managers Program, Rozsa Foundation.
What are some of Lisa Mackay's interests?
Lisa Mackay has interest in Children, Environment, Education, Human Rights, Arts And Culture.
What skills is Lisa Mackay known for?
Lisa Mackay has skills like Marketing Communications, Social Media Marketing, Copywriting, Copy Editing, Project Planning, Direct Marketing, Advertising, Community Outreach, Content Strategy, Arts Administration, Audience Development, Online Advertising.
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