Lisa Mackay Email & Phone Number

Calgary, Ab, Ca

Calgary, Alberta

Calgary, Canada Area

Led the sales and marketing departments at the Calgary Philharmonic Orchestra while the Director was on a maternity leave. Expanded collaborations and partnerships within the Calgary arts community, and implemented new sales activities that grew the CPO's subscriber base.

Calgary, Alberta, Canada

Managed the Marketing, Data, and Sales departments for Theatre Calgary.

Toronto

Having worked in the arts marketing industry for over 10 years, I now assist arts groups and small independant business in fine-tuning their marketing activities and making the most of their advertising dollars. With experience and expertise in strategic planning, branding and identity, social media, advertising, and public relations I can help on projects of any size.Recent clients include Tafelmusik Baroque Orchestra, BlogPodium Design Blogger Conference, Mississauga Festival Choir, Music Toronto, Emily Doukogiannis Photography, and Toronto Summer Music Festival.

Toronto, Ontario

- Create and manage overall marketing strategies and budgets, increasing revenues by 20% in 4 years.- Responsible for approximately $9.5 million in revenue and $3 million in expense budgets on an overall budget of $24 million.- Oversaw the creation of a cohesive organization-wide TSO brand and creative template, working with senior Development staff.- Designed comprehensive new annual online subscription campaign that netted approximately $300,000 of revenue above existing subscription results. 70% of these patrons were new to the TSO database. This required extensive cooperation from the Customer Service department and Marketing team.- Increased sales in the 07-08 season, with total sales reaching just over $9.2 million. Subscriptions to the orchestra increased by over 10%, coming largely from new patrons: over 80% of the increase came from people who were not previously TSO customers. - Oversaw the growth of the tsoundcheck 15-35 programme, growing subscriptions by 160% over 4 years.- Managed 5 full-time Marketing staff.

Toronto, Ontario

- Created and implemented overall marketing strategies, budgets and projections for the 25th anniversary 2003-2004 and the 2004-2005 seasons.- Attained a 13% increase in concert revenue and an 11% increase in the number of seats sold during the 2003-2004 season.- Responsible for subscription and single tickets campaigns at Trinity-St. Paul’s Centre and the George Weston Recital Hall, Tafelmusik Baroque Summer Institute recruitment and concert advertising campaigns, outreach initiatives, publicity and media relations, house program and newsletter publications, market research, website content and updates, touring and recording publicity, and box office systems.- Responsible for $1.2 million in revenue and $500,000 in expense budgets on an overall budget of $3 million.- Reported directly to the Board of Directors, the Finance Committee and the Executive Committee on all marketing reports, updates and initiatives.- Managed the Box Office and Marketing staff.- Responsible for research, purchase and conversion of a new computer ticketing and fund development system, working closely with board members and consultants.

Toronto, Ontario

- Created and implemented all single ticket marketing campaigns, annual Messiah campaign, Tafelmusik Baroque Summer Institute recruitment and concert marketing campaigns, and the subscription renewal and prospecting campaigns at the George Weston Recital Hall- Responsible for all print advertising.- Undertook webmaster duties, including maintaining and updating website content- Coordinated single ticket campaigns, and Tafelmusik Baroque Summer Institute recruitment.- Wrote copy for direct mail materials and print advertising.- Project managed scheduling, tracking, and distribution of marketing materials including brochures, flyers, posters and signage.- Wrote and distributed all Tafelmusik press kits and releases.

Cape Town Area, South Africa

- Researched and designed theme-based school tours and interpretive programs.- Developed and led ongoing training for school tour guides.- Contributed to programming and publicity for Youth Day and Refugee Week camp.- Contributed to the conceptualization and promotions for Spring School 2000 program.- Researched and developed a proposal for the design of a children’s centre.

Boston, Massachusetts

- Worked on Kindergarten Partnership with the Boston Public School Board creating educational programs for the state curriculum.- Created print and marketing materials for Museum Kits, working closely with a designer.- Produced pre- and post-visit resource book and study guide.- Edited and compiled Literature Kits to be sent to schools.

Mmst, Museum Studies

Thesis: Constructivism: a Post-Modern Epistemology Focus on building exhibits and programs which allow visitors to engage with content.

Ba, Music, Education

Minor in Art History. Subjects included performance (piano and voice), theory and history of music, composition, arrangement.

Executive Leadership Program

Marketing Meeting

Education record

Attended Summer Institute seminars and classes focussing arts marketing and development

Rozsa Executive Arts Leadership (Real) Program, Arts Leadership