Lisa Andersen Email & Phone Number

Cerritos, California, Us

• Promoted to Marketing Director of entire company to ideate and execute nationwide marketing strategies for branding, content, recruitment, online reputation, SEO/SEM and social media• Lead and develop a marketing team of over 20 employees including copywriters, designers, video editors, and general marketing professionals• Manage a high-volume of marketing projects and ensure completion of high-quality deliverables on time • Continually monitor and improve existing campaigns and marketing materials

Cerritos, California, Us

• Promoted to Director in less than 8 months • Created all marketing, brand, content and social media strategies from scratch• Plan, design and execute both B2C and B2B campaigns including automated email & SMS campaigns, flyers, lead gen, videos, presentations, direct mail, lead gen, social media, SEM/PPC, websites, retargeting and promo items • Developed a full recruitment strategy with executive leadership including recruitment materials, training materials and an applicant tracking system with our CRM vendor• Provided regular analytics and reporting metrics for lead performance, campaign effectiveness & website traffic• Collaborate with internal teams and outside vendors to improve process flows and increase production

Cerritos, California, Us

• Hired as the sole Marketing employee to develop the Homebuyer Connect division of Sun West’s brand

Miami, Florida, Us

• Write & design collateral to include flyers, emails, presentations, website, blog & social content• Develop email campaigns to attract, retain or engage targeted audiences (outside lender, post-close, pre-qual, refinancing, recruiting, internal training, etc.)• Project manager for several new products - strategizing marketing materials needed, communication launch plans and developing or delegating the marketing material creation• Increase profitability to the builder (Lennar) with custom campaigns and build relationships with loan officers, divisional & regional managers, and outside partners• Implemented a comprehensive social media strategy for loan officers through Sprinklr (Curated nine content pillars for auto post campaigns, created over a dozen social media training guides, drafted & executed a Sprinklr launch plan, and provide ongoing training to drive adoption)• Onboarding of all new loan officers to include marketing system set ups (website creation, Total Expert & Sprinklr) and provide ongoing training and support• Manage the Marketing Inbox and respond to custom requests, marketing related questions and build relationships • Provide monthly reporting metrics for system usage and stay up-to-date on industry best practices & compliance regulations• Experience with both retail and builder mortgage channels‌• Formerly Eagle Home Mortgage

Riverdale, Utah, Us

• Manage digital presence, develop content and continuously monitor online public relations across company website, Facebook, Twitter, LinkedIn and Yelp‌• Develop and launch marketing campaigns to include creative assets, targeted emails, direct mail, web/social outreach and internal communications‌• Write and edit copy for quarterly member eNewsletter, including creation and list management‌• Spearheaded the Design & Communication committee for a 70th Celebration & Annual Meeting event April 2017 and was responsible for the theme, decorations, and all internal and external communications including invitations and registration‌• Send monthly Net Promoter Score surveys as part of an onboarding drip campaign and analyze and report on results quarterly‌• Coach phone and front line staff with monthly internal memo and in-person training‌• Brand ambassador at company events and trade shows as needed‌• Member of the Community Service Team that plans and participates in more than 7 community service drives and volunteer events each year to benefit local community organizations‌• Formerly Altier Credit Union

Chandler, Az, Us

‌• Solely maintained the company's online presence to include the Ironwood website, Facebook, and online doctor review sites to ensure content was created regularly and information kept up-to-date• Founded and wrote the monthly patient newsletter and assisted with writing copy for mailings, advertisements, press releases and internal flyers• Assisted in the planning of three annual company events, the largest having over 35 vendors and 450 attendees‌• Collaborated with a small team to re-brand the company logo and website in fall of 2013• Scheduled and attended 2-3 lunch visits each week with surrounding doctor's offices - focused on communicating changes and resolving conflicts with valley physicians, insurance representatives and hospital staff

Lake Buena Vista, Florida, Us

Us

Phoenix, Az, Us

New York, New York, Us

Bachelor Of Science (B.S.), Marketing

Education record