Lisa Ann Hoffmann Email & Phone Number

Chicago, Il, Us

Aurora, Il, Us

Aurora, Il, Us

Directs and oversees key communications initiatives of UNITE HERE HEALTH—a Taft-Hartley labor management trust fund providing premier health benefits to hundreds of thousands of hard-working individuals and their families throughout the nation. Develops and implements educational healthcare communications campaigns that directly address and help relieve pressures from a widespread healthcare crisis. Enhances the reputation and brand of a successful, national non-profit organization through strategic IMC plans focused on engagement and empowerment of its participants. Establishes meaningful, working relationships with key stakeholder groups including members of the media covering healthcare in numerous major markets. Leads in the improvement of internal communications to maximize opportunities for efficiency improvements. Identifies cost-savings opportunities by establishing good working processes for the production and delivery of required healthcare communications.

Palatine, Il, Us

Oversees all external and internal communications and provides support and strategic communications counsel to the Executive Director, senior management and the Foundation's Board. Maintains and enhances the public image of the organization to the State community, philanthropic constituents, government representatives, and other key stakeholders. Directs all media relations and advocacy efforts. Leads social media and multimedia activities. Originates key corporate messages and manages all public relations.

Us

Provided strategic communications counsel to senior executives improving the effectiveness of the communications department by more than 200 percent in the form of media attention, news coverage, press attendance, web site traffic, publicity, advertising dollars, etc.Increased financial bottom line of the organization including an estimated $30 million dollars worth of global promotion through domestic and international TV coverage, radio coverage, and print and online news coverage using strategic communications plans and exclusive media sponsor partnerships. Generated up to several thousand news mentions per day and increased publicity throughout the world.Increased press attendance at events by up to 300 percent.Conceptualized and managed branding campaigns and advertising of new events/products.Expanded the organization’s media master list from 3,800 to 8,000 press and analyst contacts.Created cost-effective monitoring program for the company’s global news coverage.Designed process to apply measured results to adjust campaigns to improve overall effectiveness.Led in the reformation of the company newsletter (reach of 700,000 industry professionals worldwide).Directed a communications team to generate publicity, global awareness and exposure throughout the U.S., Western Europe, Hong Kong, Mainland China, Asia-Pacific, South America, and Canada.

Columbus, Ohio, Us

Applied public relations principles and strategies to win over competition and ensure client satisfaction; applied marketing techniques to create self-generated leads; served as a leading Lending Tree correspondent.

Glassboro, Nj, Us

Improved publicity and event attendance by crafting and conducting investigative research for news releases.Identified new marketing channels and researched additional media outlets for promoting the arts in the community while monitoring news coverage and designing print pieces to publicize special events.

Helped to increase the financial bottom line of an organization through pr and marketing analysis and enhanced overall public image of the organization strengthening relationships with target audiences.Determined the “real state” of the organization using various forms of market research including intercept studies and surveys.

Helped improve the public image of a United States Senator by serving as a constituent respondent; arranged press conferences; conducted special events; wrote memos regarding special issues; conducted investigative public relations research; drafted news releases and news advisories for members of the media; and assisted in duties required to run a United States Senate Office.

Master Of Arts (M.A.), Communications

Bachelor Of Arts (B.A.), Communications