Lisa Krause Email and Phone Number
Lisa Krause phone numbers
Hi, I am Lisa!My expertise lies in developing, scaling and analyzing digital marketing programs while leading and mentoring high-performing teams. I have a track record of collaborating with C-level executives and senior leaders to deliver results.I am a seasoned digital strategist with 10 years of experience in B2C and B2B marketing across various sectors, such as travel, hospitality, retail, and e-commerce. I have a proven track record of developing and implementing digital strategies, media planning, digital optimization, and seamless agency management. I am a results-oriented leader who focuses on growth marketing and digital acquisition strategies to build and scale brands' digital revenue. I use data-driven performance marketing techniques to generate revenue and achieve business objectives. I have a solid background in digital strategy, analytics, and creative development, and I am always eager to explore new ways to innovate and enhance our digital marketing performance. I have a strong passion for travel and hospitality, travel tech, ad tech, and digital marketing. I am driven by delivering results, learning new skills, and helping businesses grow online.I collaborate with cross-functional teams, from creative to technical. I work well in fast-paced environments, solving problems and communicating effectively. I value diversity and innovation in my partners. Specialties: Digital Strategy, Media Planning, Budget Management, SEM Marketing, Paid Social, Agency Management, Account Management, People Management, Programmatic Display advertising, Native Advertising, Affiliate Marketing, Metasearch Marketing, Influencer Marketing, Campaign Development & Management, Project Management, Organic Social, Google Analytics, Google Ads, SEO, OTA Advertising, Ad Tech Integrations.
Crestline Hotels & Resorts
View-
Senior Director Of Digital StrategyCrestline Hotels & Resorts Jul 2024 - PresentFairfax, Va, UsAs the Senior Director of Digital Strategy, I lead and oversee the digital marketing initiatives for our independent hotel portfolio, driving measurable results across key areas. I develop and optimize targeted advertising campaigns across search engines, social platforms, display networks, and metasearch channels to increase bookings and ROI. I manage website strategies, content development, and search engine optimization to enhance visibility, improve user experience, and grow organic traffic. Additionally, I oversee OTA performance by implementing strategic positioning, content management, and promotional opportunities. I lead personalized and automated email marketing campaigns that engage audiences and drive direct bookings. By leveraging a data-driven approach and ensuring cohesion across all digital channels, I work to elevate our independent properties, increase visibility, and maximize performance in a competitive market.
-
Director Of Digital MarketingCrestline Hotels & Resorts Jan 2023 - Jul 2024Fairfax, Va, UsAs a Director of Digital Marketing, my responsibilities include crafting digital marketing strategies that encompass a range of platforms and channels. This involves a deep understanding of brand identity, target audiences, and the unique selling propositions of each hotel brand, whether it's a renowned chain like Marriott, Hilton, or Hyatt, or distinctive boutique and luxury independent hotel. The goal is to create engaging, effective campaigns that resonate with guests and drive bookings, while ensuring a robust online presence. I manage performance marketing of online travel agencies (OTA's), search engine marketing (SEM), search engine optimization (SEO), metasearch, paid social media, display advertising, affiliate marketing, influencer marketing, email marketing and local marketing. I monitor and analyze the effectiveness of each channel and tactic, and adjust the budget and strategy accordingly. I also identify new opportunities and trends in the digital landscape, and implement best practices to increase the company's online presence and conversions. I manage agency and vendor relationships ensuring that they deliver high-quality results within the budget. I negotiate contracts and monitor key performance indicators to optimize the value of our investments.
-
Digital Media ManagerRadisson Hotel Group Jul 2020 - Jun 2022Brussels, Bourgetlaan, BeLead strategy, management, and execution of digital media programs across search, meta-search, display, social media, influencer, and affiliate channels; manage execution and optimization through agency and media partners for hotels in the US, CAN, LATAM, and the Caribbean. Manage annual digital media budget, media mix modeling, digital strategy, business forecasts, paid media reporting, and cost recovery tracking for 6 hotel brands (630+ hotels), RHG's loyalty program, and co-branded credit card. Effectively manage digital agency relationships and relationships with other paid media vendors/reps (Sojern, Koddi, Tripadvisor, Google, Meta, Commission Junction, LiveRamp)Increased revenue from direct paid media channels by 30% YoY by significantly increasing ROI, implementing new channels, and digital optimization of existing campaigns. Partner with Finance, RevOps, Loyalty, IT, Web, and Brand/Field marketing teams to identify business needs and create solutions using paid media. Use data to continually optimize tactics to achieve desired KPIs (ROMI, Revenue, CVR, CTR) on digital channels; report and present performance, best practices, and digital strategy to leadership and franchisees. Acted as a center of excellence for paid media across all business units advising on a variety of branding, destination, promotional, partnership, and B2B campaigns. Act as the subject matter expert to internal team and franchisees helping to drive positive growth to their businesses through digital media tactics. Mentor and manage a team of 2. -
Senior Digital Paid Media SpecialistRadisson Hotel Group May 2019 - Jul 2020Brussels, Bourgetlaan, BeLed two web migrations for paid media channels; forecasting SEO traffic loss and creating a stabilization plan using paid digital to keep revenue and bookings consistent post-launch. Managed the transfer of all paid media campaigns and digital links. Created a new paid social strategy increasing paid social performance YoY by 1080% and ROI by 900%. Executed A/B test and learn opportunities with key vendors; onboarded new vendors and agency partners. Managed new hotel openings, transfers, and closures on paid media creating custom launch plans on SEM, display, social, email, and OTA channels. Managed digital advertising efforts including content syndication, retargeting and programmatic advertising with Sojern, Google Display Network, Sizmek, Zeta, and other partners.Managed 3rd party channels including Tripadvisor, Trivago, Yelp, etc.
-
Digital Marketing SpecialistTravel Leaders Group Apr 2017 - May 2019New York, Ny, UsAccount management for Royal Caribbean Cruise Lines, AM Resorts, Palace Resorts, Funjet Vacations, and others. Consult with clients to deliver recommendations, key findings, and results to improve digital marketing. Focused on increasing traffic, revenue, leads, and ROI. Developed and managed digital campaigns on paid social, display, search, and affiliate channels on behalf of supplies including Royal Caribbean, Apple Vacations, Norwegian Cruise Lines, Celebrity Cruise Lines, Palace Resorts, Sandals Resorts, AMResorts, Funjet Vacations, Disney Vacations, and other travel partners. Created social media sharing capabilities and training support for our network of 50,000 travel agents. Taught paid media best practices to franchisees and consulted with them on paid media strategy. Defined KPIs and created reporting methods to gauge success. Provide reporting to the Director of Digital & VP of Marketing.Managed digital advertising efforts including content syndication, retargeting and programmatic advertising with Outbrain, Steelhouse, Adroll, Fuelx, and other partners.Managed regional marketing programs for markets with multiple agency owners, advising them on the most profitable ways to spend their money collectively in their local markets. -
Marketing SpecialistScheels Sep 2014 - Apr 2017Fargo, North Dakota, UsManaged paid and organic social media strategy, content creation, and execution. Paid social heavily focused on event marketing and in-store promotions. Purchased and executed media buys including digital adverting, radio, TV, and newspaper, and create media plans to promote events. Managed display advertising and affiliate marketing for multiple markets. -
Marketing Coordinator | Business DevelopmentKnutson Construction Services Aug 2013 - Sep 2014Minneapolis, Mn, UsPrioritized, generated and tracked contracts, as requested by Project Managers, with sharp deadlines to ensure projects stay on timelines. Invoiced large financial payments and assisted in tracking budgets with great attention to detail on multimillion-dollar projects. Created and updated marketing content including brochures, invites, posters and social media.
Lisa Krause Skills
Lisa Krause Education Details
-
Minnesota State University, MankatoMarketing
Frequently Asked Questions about Lisa Krause
What company does Lisa Krause work for?
Lisa Krause works for Crestline Hotels & Resorts
What is Lisa Krause's role at the current company?
Lisa Krause's current role is Senior Director of Digital Strategy | Performance Marketing | Digital Optimization | Agency Management | Media Planning | Growth Marketing | SEM | Paid Social | Paid Media | Metasearch.
What is Lisa Krause's direct phone number?
Lisa Krause's direct phone number is +176351*****
What schools did Lisa Krause attend?
Lisa Krause attended Minnesota State University, Mankato.
What are some of Lisa Krause's interests?
Lisa Krause has interest in Photograph, Children, Fashion, Social Media, Real Estate, Beauty, Environment, Education, Event Marketing, Economic Empowerment.
What skills is Lisa Krause known for?
Lisa Krause has skills like Social Media, Social Networking, Event Planning, Marketing, Customer Service, Marketing Communications, Advertising, Microsoft Office, Powerpoint, Event Management, Facebook, Time Management.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial