Lisa Lorenz Email & Phone Number

California, United States

Walnut Creek, Ca, Us

Walnut Creek, Ca, Us

• Grew annual retention to 89.8% on $2.6B Auto Insurance business, a historic company high• Grew new business +18% YOY through improving marketing mix and consumer targeting• Manage $24MM annual budget to execute marketing strategy, including TV, Radio, Digital Marketing, Email, and Direct Mail campaigns• Led team of 4 to lower CPA by -6% via customized targeting models and messaging informed by market research insights

Walnut Creek, Ca, Us

Walnut Creek, Ca, Us

Manage Acquisition and Retention Product teams and P&L management for AAA’s $430MM Membership business. • Created and executed strategies that resulted in 90.44% retention, the highest in company history• Produced TV, radio, and digital campaigns that grew Membership by 4%, 40K over plan• Oversaw programs that grew digital acquisition by 30% through new target audiences, new channels, and join funnel optimization.

Walnut Creek, Ca, Us

• Managed product team of four. Led marketing strategy/innovation, retention, and partner development.• Transformed innovation pipeline to deliver quarterly product/partnership. Launched new partnerships, including Live Nation and Google, that increased brand relevancy by over 15%.• Partnered with customer insights team to create digital campaigns that enhanced customer engagement by 20%.

Walnut Creek, Ca, Us

• Improved digital experience and increased partner sales by 60% in six months.• Created Discounts Partner Business Development Plan and Partner Playbook to provide best practices on elevating and managing partnerships and increased relevant partner relationships by 10%.• Created marketing plans and promotions that exceeded Club Owned Repair revenue target by 30%.

Managed product marketing team of four and led all new product development and day-to-day business of $300MM product portfolio, lifecycle planning, marketing programs, and team budgets. • Enhanced launch process to ensure on-time delivery of global and regional products, and improved new product conversion rate by over 20%.• Defined positioning, product value proposition, and messaging by channel to create powerful advertising campaigns targeted to unique customer groups.• Collaborated with Go-To-Market team to execute targeted online promotions and social media programs that grew social impressions over 50% in five months.

• Responsible for $60MM product portfolio. Created and implemented marketing programs that fostered 14% growth of premium products over prior year.• Launched new photochromic lens product, PhotoFusion, against market leader and created conversion campaigns that converted 24% of sales within three months, 8% ahead of plan.• Developed marketing/sales promotions including online contests, upgrade programs, rewards/loyalty programs, B2B promotions, trade show launches, and regional sales shockwaves.

• Developed nationwide and regional promotions for $150MM+ lab network. • Transformed national sunwear program and developed successful partnerships with frame vendors that increased partner program sales by 20%.

Provided North American integrated advertising strategy and activation for multiple sub-brands and trade channels. Accountable for program budgets and timelines. • Led cross-functional project teams to develop and commercialize new products across three sub-brands, increasing sales by $8MM. • Managed development and execution of integrated advertising, including television, print, radio, secondary displays, sampling programs, online ads, and web site development.

• Developed Club Channel strategy and brought new products to market. Increased incremental sales by $2MM in the first year.• Analyzed category and competitive data to provide forecasting for a seasonal business and develop recommendations for future launches.

Mba, Marketing, Finance

Ba, English