Lisa Anselmo Email & Phone Number

U.S. And Europe

BRANDING SPECIALIST/CONSULTANT: 20+ years in creative direction and branding for the leading lifestyle and beauty brands. Helping clients develop brand strategies via workshops, brainstorms and creative direction. Creative execution includes everything from corporate ID, to branded content, presentations, events, product ideation, copywriting. Clients include: On Location/IMG Events, Stacy Esser Group, Adrian Leeds Group, GenVideo, SheKnows Media.

Via my method, Finding Your Authentic Voice™, I coach writing and speaking through the lens of branding—the story only you can tell (P.O.V.), the message it delivers (relevance), and why it needs to be heard (mission). WRITING: I work with executives and entrepreneurs, regardless of writing skill, who want to write a book to position themselves in their industry. PUBLIC SPEAKING: I help strategize speech writing and presentation style for anyone who needs to present in public, whether in front of a live audience or on camera, including press interviews, and promotional videos. BRANDS: I help you find your unique sweet spot in the market and create a strategy that connects on a deeper level.

Consulting Creative & Marketing Head for Stacy Esser Group, a top Realtor® located in the New York Metropolitan area. Oversaw branding and marketing strategies, including:Brand identity and positioning (including brand collateral)Marketing strategiesSales materials & presentationsWebsite: UX & design/content Paid media & ad campaignsEvents & webinars (marketing, presentations, onsite branding, etc.)Newsletter marketing

People

Headed creative for in-house creative agency of writers, creatives, and web specialists for PEOPLE, the largest magazine brand in the country. Innovated print, digital, and video branding to showcase and position the brand as a leader in the space—including all strategic brand presentations from outline to script to design, and finally, reveal events. Directed creative for all native advertising in both digital and print. Oversaw storytelling for all major strategic sales pitches. Developed all visual needs for large-scale conferences and events, including client- and celebrity-facing materials for red carpet events such as Grammys, Oscars Fan Experience, SAG Awards, CMAs, and Emmys.

New York, Ny

Led large in-house creative agency (15+) of writers, creatives, and web specialists, and oversaw $1M creative budget for Time Inc’s. Style & Entertainment Group (PEOPLE, InStyle, Entertainment Weekly, StyleWatch, Essence, and People en Español). Innovated print, digital, and video branding to showcase and position brands as authorities in the space—including all strategic brand presentations from outline to script to design, and finally, reveal events. Directed creative for all native advertising across the Group, as well as brand-specific executions in both digital and print. Oversaw storytelling for all major strategic sales pitches. Developed all visual needs for large-scale conferences and events, including client- and celebrity-facing materials for red carpet events such as Grammys, Oscars Fan Experience, SAG Awards, CMAs, and Emmys. Set quality standards and workflow systems across the Group, improving efficiency and collaboration.

New York, Ny

Oversaw creative for 3 magazine titles and developed both client and consumer-facing brand materials and presentations, promotions, and native advertising. Created look and feel for all collateral for signature events, including More 40+ Model Search and Fitness/More Marathon. Set up creative workflow systems to increase productivity and collaboration between creative and marketing/sales. Set standards for all visual marketing materials. Managed 3-person creative team, plus freelancers.

New York, Ny

Oversaw creative for Fitness magazine, developing all brand materials and presentations, promotions and native advertising.

New York, Ny

Created all brand materials and presentations, brand and client promotions, and native advertising for Mademoiselle magazine. Worked with publisher on a special committee to reposition the brand to consumers. Managed 6-person creative team. Set up work-flow and server systems between editorial and marketing/creative to increase productivity and collaboration.