Reporting directly to the CEO, I led Bensimon Byrne, a division of Tadiem Inc. I worked directly with senior clients (including C-Suite) ensuring a positive + collaborative relationship between agency and client. With a group of 65, I oversaw Media, Social, Creative, Account + PMs ensuring excellence in brand strategy, creative output and media strategy + execution that drove business results. Instilling a positive work culture, retention remained high through my tenure as Managing Director.

Part of the leadership team fostering client and internal team growth, and cultureLed a large portfolio for a Health and Wellness client, managing executive and senior client relationships, overseeing the dedicated PM and Account management team on the business. Part of senior management team with an operational role across the agency ensuring ongoing revenue growth, staff retention and ongoing improvement in internal organizational processes.Previously lead and oversaw all strategy, creative, media and production for a North American developer/builder at the corporate and local market levels across 13 divisions in Canada and the U.S Acted as the brand steward to provide a unified brand presence ensuring consistency across all communications and led the brand into digital communication and advertising (search, social, online advertising, corporate website management) as part of the ongoing integrated communications plan

Hired at Bensimon Byrne in 2015, I transferred internally to OneMethod for a period of time in 2018 to oversee multiple brands across the Nestle Canada portfolio, and to lead the IAT process.I continued to stay on as part of the management team through 2019, managing revenue, forecasting and overseeing the Account team. This was in conjunction with building and managing a team on a new piece of business with Bensimon Byrne.

2010 to 2014 - Integrated Account Director leading Honda, the largest client in the agency at this time, overseeing all brand and digital strategy and management of all marketing campaigns across the entire Honda portfolio, including key sponsorships.2015 - Lead all integrated communications on RBC Brand, RBC Rewards and RBC Insurance.

- Oversaw and managed all digital communications for Ford of Canada- Worked with brand team and strategic planners on all corporate nameplate communication launches- Developed and oversaw the implementation of an always-on strategy for Retail across all regions in Canada- Lead digital integration across all Ford of Canada agencies, showing seamless communication across all media, analytics, search and creative to client- Oversaw project management team and creative resourcing

- Managed digital communication and client relationships to deliver against digital strategies for LG Canada Digital Appliances and Sponsorships- Lead the digital strategy and communication plan for multiple initiatives for the Ministry of the Environment

- Managed client relationships for all brands under Chrysler LLC (U.S), as well as an internal team of 6 project managers - Managed all online advertising communications for Dodge, Chrysler, and Jeep U.S brands - Worked with analytics to develop metrics strategies - Developed processes to create efficiencies working across the network - Worked with the CD and ACDs to develop a creative process workflow- Created Online Advertising process documentation, and training documents for new staff- Reviewed and approve all project and creative briefs before project kick offs- Lead the delivery of the new Chrysler LLC corporate site in 2007

- Primarily responsible for managing online communications, website development and CRM on Masterfoods - Managed additional clients such as Ontario Craft Brewers, and Proctor and Gamble. - Defined the scope of assigned projects, establish estimates and prepare briefs - Provided day to day planning and execution of projects- Monitored, updating and reporting on site statistics- Managed the launch for the Ontario Craft Brewers Association Website, Tide to Go (and other Proctor and Gamble mini-sites). - Managed the ongoing updates of the U.S Pedigree website for Masterfoods to coordinate with in market online advertising, print and television campaigns

- Responsible for management and delivery of all Interactive projects, for website development and online advertising for Ford of Canada - Managed the CRM program for the KraftFoods Canada Website, one of the largest customer loyalty programs in the country at the time, with over 1 million subscribers- Managed production budgets in excess of 1MM+ annually- Responsible for delivery of all online advertising campaigns for Ford of Canada’s Ford and Lincoln Brands, as well as development and maintenance of the Ford and Lincoln Canadian websites- Completed 4 Seasonal Web Refresh Projects for Kraftcanada.com, led a complete redesign of the Ford.ca Website in 2005, worked on over 20 online advertising campaigns along with various ongoing Website projects for all Ford brands.- Defined scope of assigned projects, established project timelines and estimates and prepared briefs for all projects- Played an integral role in the integration of offline and online communication objectives, messaging and launch timing considerations on all interactive projects

- Oversaw and reviewed all project deliverables ensuring accuracy and excellence was achieved through coordination with team members- Presented and maintained schedules, estimates, invoices internally to Business Director for approval prior to distributing to client and obtaining documented approval- Day to day association with clients maintaining their trust and confidence- Responsible for resource management and team building - Implemented new internal processes to streamline production, which allowed more titles to be produced monthly- Developed and presented training material for internal and external use- Managed the execution of new websites- Clients included Prentice Hall (a division of Pearson Education), Manulife, Ivanhoe Cambridge, and WSIB