Lisa Arneill Email & Phone Number

Cambridge, On, Ca

• Develop and execute a comprehensive digital marketing strategy to drive rapid, profitable growth within the context of the brand, achieving sales and margin objectives. • Identify new ways to continuously optimize customers’ digital experience. • Use a data-driven approach combined with customer insights to recommend and oversee the execution of all appropriate and necessary site enhancements. • Analyze and assess the effectiveness of the website and all digital marketing efforts. • Collaborate with other marketing team members to develop integrated campaigns through all digital channels including email, display, social media, mobile and online as determined. • Ensure product pages use the best SEO practices, images, product descriptions and rich media to ensure success. • Update product listings – Promotional pricing, inventories, info corrections, latency, etc. • Launch new products as well as overseeing new product postings.

• Founded the popular parenting website in 2006 and grew it to over a million page views a month in just 3 years.• Have partnered with Disney Parks, Royal Caribbean, Karisma Brands, Fisher-Price, bugaboo and hundreds of other brands in the parenting space for campaigns and press opportunities. • Manage website, server and entire social platform• Film and edit videos for Youtube Channel, which currently does 250,000 views a month

Kitchener, Ontario, Ca

• Identify, plan, and execute technical SEO recommendations for all clients. This includes: Keyword research and development of organic keyword lists, link building strategies and web optimization changes. • Monitor trends and traffic daily in Google Analytics while verifying this data with other tools like AHREFs, SEM Rush and Search Console. • Perform on page technical SEO audit to determine which elements are not in line with marketing & strategic goals. • Execute on website optimization changes to ensure the site runs efficiently, represents the keywords that are driving sales at every level for the funnel and designed for the best user experience. • Perform off page technical SEO audits and competitor analysis for clients to better understand the voids in a brands strategy, learn from how the competitor is marketing their business and determine new areas for expansion. • Built and maintain strategic partnerships which led to an 80% retention rate of all clients. • Track, analyze, and optimize campaign performance based on client KPIs. • Brainstorm new and creative growth strategies to help clients to expand the smaller, more profitable areas of their businesses.