Developing the marketing strategy, scaling the department’s capabilities and effectiveness at Conquip, to deliver the business growth plan.+ Business and Marketing strategy+ Proposition development+ Go-to-market for products, solutions and services+ Product marketing+ Campaigns, communications and content+ Demand generation+ Brand+ Stakeholder relations+ ESG approach+ Team leadership of six

Reporting to the COO I led the Marketing team for the company’s services and SaaS products including:+ Marketing strategy, plan and budget+ Demand generation+ Integrated marketing communications including campaigns, PR, events, social media, content and digital+ Partner marketing+ Brand+ Relationships with marketing agency partners

I led Marketing and Communications at the sustainable waste-to-energy tech company, which converts discarded local waste into carbon-negative, baseload energy, biochar, biofuels and hydrogen. Reporting to the COO I was responsible for:+ Marketing strategy and budget+ Market research and insight + Brand development+ Integrated marketing communications including public relations, public & political affairs, policy, digital, social media, retail investor relations, plc communications and reporting+ The launch ESG strategy project

I provided sustainability Marketing and Communications advice and consultancy for a truly unique and fun e-learning and behaviour change start-up, 100 Ways In 100 Days, founded by Sue Skeats. The platform is in active beta phase and will help people work, live and think more sustainably, fast. Rooted in neuroscience and psychology, the business is part of the #WeinSocialTech accelerator programme, in association with Deutsche Bank Made for Good and Nwes London.

I provided 1) marketing training to the communications and fundraising team at a national children's charity and 2) strategic marketing support to a regional natural environment charity.

Reporting to the CEO I joined with a particular remit to steer the Marketing team of three through the Covid-19 crisis and add an enhanced set of skills to the Marketing function. In the role I:+ Led marketing and communications to parents and schools+ Worked in partnership with peers in Digital and Teaching to co-project manage and lead the direction of the user interface and design for a re-launch of the digital teaching service+ Introduced additional methods and stages of customer and market insight+ Provided marketing input into pricing and service development+ GDPR expertise. I worked collaboratively with the Directors responsible for Customer Services, Digital, Schools, Finance and Operations on multiple concurrent and transformation-related projects, while deputising for the Marketing Director role.

Strategic marketing consultancy and tactical delivery, including at Johnson Rand, a specialist consultancy for growing and disruptive brands in the energy technology industry.

As a member of the senior management team, my remit was to create and execute the marketing strategy, reporting to the MD. + I oversaw external marketing (digital, social media, brand and PR) and provide ad hoc integrated marketing consultancy to our B2B tech clients. + I worked in partnership with the COO to engage customers with marketing communications and with the Head of Business Development to identify and inform prospects as they move through the sales funnel, and contribute to selected proposals. + I worked in partnership with the HR Manager to execute our employee engagement and lead our internal communications plan.+ I led the relationship with the marketing agency partners on our roster, to deliver coordinated projects for our brand and to our clients.

My role encompassed marketing communications planning, media relations, copywriting and social media for clients in the technology, digital, property and food sectors.

PR planning and media relations

Working in the food, drink and wellbeing sectors and supported by our Social Media Account Manager, I led Feel's social media and PR division. The role included strategy, budgeting, client servicing and consultancy. I also provided strategic input into our clients' brand positioning and worked on new business.

PR planning and media relations

I provided strategic internal engagement and communications support at Vodafone Global Enterprise, a B2B division of Vodafone Group that provides managed support to multi-national organisations. Focused on delivering new and improved engaging communications to varied internal stakeholders, enhancements to the internal communications channels and building in ongoing ways to measure success and value.

Media relations and media strategy for a number of B2B and B2C technology clients.PR and media coaching for team members

Reporting to the founder MD, I was responsible for building brand awareness and consideration for Ovo Energy, helping to achieve our goal to become the UK’s most trusted energy supplier by 2020. Working with the team and agency partners to define and execute the strategy, I oversaw all brand-related external communications (PR, social media, public affairs, external relations, brand marketing) and internal communications, supported by a Marketing Executive and Communications Executive.

Part of an integrated marketing team, I was responsible for PR at Best Buy in the UK, the recent start-up consumer electronics retailer, including setting up and overseeing the consumer and corporate PR function and management of the large agency press office. I was also part of a cross-functional team which managed strategy and execution of operational projects, 11 store openings and contingency planning. I led the consumer PR programme and team of two for The Carphone Warehouse and Geek Squad brands.

Working within the Corporate and Media Relations team, and with the wider business, to protect and enhance the reputation of Camelot as The National Lottery operator, in line with the business strategy and commercial objectives.

I held this European role focusing on consumer PR for PriceRunner, the price comparison website, and trade and corporate PR work for four B2B brands within ValueClick - these businesses focus on helping companies attract customers and make money by utilising different forms of internet advertising. Working closely with and advising the European management team, responsibilities in the role included:Creating the UK PR function, developing PR strategy, media relations, profiling senior staff and providing spokespeople for comment to the media, as well as management of a PR agency and a PR Executive. The role also involved driving best practice across Europe and working with the US parent company, as well as internal communications work.

During my time at GAME, Europe's specialist video games retailer, I worked with the Head of Communications to raise the profile of the brand as a first-choice retailer in the market. The role involved:• Consumer PR: working with consumer, specialist, B2B, local press and radio• Corporate PR: assisting in corporate, financial PR and investor relations (including project managing three annual reports); crisis communications; B2B media relations;• Internal communications: co-development and management of the internal newsletter, responsibility for creating a new corporate website; communication to all internal departments and store management, with frequent access to the subsidiary, main board and non-executive directors;• Management: of the PR agency in Republic of Ireland;• Store events: co-development of consumer PR events, local and nationwide; management of PR for all new UK & Ireland store openings