Lisa Mcgovern Email & Phone Number

Washington, Dc, Us

San Francisco, California, Us

San Francisco, California, Us

Riverwoods, Il, Us

Riverwoods, Il, Us

Riverwoods, Il, Us

Collaborated with business partners to understand and implement campaigns to meet business goals and objectives. Managed strategy, testing and execution for trigger-based and ad hoc card marketing email campaigns. Oversaw email team calendar, forecast and scorecard. Consistently delivered results above industry benchmarks. Promoted twice within role.

Riverwoods, Il, Us

Managed annual B2B merchant research budget, which includes quantitative and qualitative projects. Oversaw acceptance for several Discover Debit issuers through various marketing programs and channels. Helped implement new tools and processes to improve Debit acceptance campaigns and communication, including a new referral tool.

Riverwoods, Il, Us

Marketing Planning & Strategy (July 2013-December 2013)Provide support to Pulse's sales team regarding merchant acceptance. Manage debit overview docs. Create executive presentations. Work on targeted acceptance initiatives.Strategic Merchant Relations (January 2013-June 2013)Managed creative process and production for city-specific signage test in five domestic markets. Oversaw "cold" mailing to promote Discover card marketing programs that generated more than a 10% response rate. Created marketing materials for a life cycle campaign for a pricing program. Managed acquirer and agency relationships.ShopDiscover- Affiliate Marketing (July 2012-January 2013)Worked with business partners to manage the creative and production of the holiday direct mail and email campaigns. Oversaw increased Cashback Bonus holiday promotion with 76 merchant partners. Launched new merchant partners including LivingSocial, Neiman Marcus and CVS. Managed fraud audit process to stop "gamers." Sold and reconciled more than $100,000 in paid placements.

Chicago, Illinois, Us

Copy edit client blogs under daily deadlinesWork with social media coordinators to strengthen content, structure and ideas

Riverwoods, Il, Us

Helped manage creative and production elements of advertising campaign for shopping malls nationwide. Conducted a competitive analysis of sweepstakes and presented findings to upper level management. Assisted with external agency communication and other projects.

Los Angeles, California, Us

Tracked media coverage, compiled media lists, assisted with media training, worked with media outlets to generate press coverage, and wrote press releases, pitches and message points.

Copy edited hundreds of entries, articles and reviews for a non-paid kid-friendly Chicago website. Assisted with marketing and social media strategies.

Chicago, Il, Us

Utilized social media tools and websites to find potential candidates for clients, while maintaining networking relationships. Created and updated presentations about storytelling, recruiting and job searching.

Interviewed immigrants and captured and edited audio for "Summer Snapshots," a project that documented the stories of almost 200 Chicago-area immigrants from across the world. View the project, visit: http://www.immigrantconnect.org/?p=8253. Assisted with social media efforts.

Columbia, Maryland, Us

Wrote monthly articles for print and online publications. Assisted with social media efforts and helped screen candidates to implement social media strategy. Tracked press coverage on weekly basis in more than five local media outlets. Developed press kit for “Columbia Matters,” a local cable-based television show

Baltimore, Maryland, Us

Wrote more than 12 feature stories including profiles of local heroes and event stories. Pitched story ideas weekly and assisted local reporters in finding key sources in county school system.

Master’S Degree, Integrated Marketing Communications

Bs In Journalism, Political Science And Integrated Marketing Communications