Lisa Steele

Lisa Steele Email and Phone Number

Head of Industry: Finance, Auto and Beauty Verticals, New Business @ Adstra
Chicago, IL, US
Lisa Steele's Location
Chicago, Illinois, United States, United States
Lisa Steele's Contact Details

Lisa Steele personal email

Lisa Steele phone numbers

About Lisa Steele

Lisa Steele is a Head of Industry: Finance, Auto and Beauty Verticals, New Business at Adstra. She possess expertise in online advertising, advertising, digital marketing, marketing strategy, social media marketing and 22 more skills. Colleagues describe her as "Lisa has been a pleasure to work with. She went above and beyond in her role during our process to find a paid social management platform. She achieves the perfect balance of timely, respectful communication, effective presentation and information sharing. I highly recommend Lisa as a resource for anyone looking to learn more about (and possibly onboard) Mediaocean's offerings. I look forward to working with her in the future.", "In the last few years, Online Video has been a growing part of the digital industry. Spark previously had no great ad serving solution, it costed us a great amount of time and money because of it. This is where Lisa came in, she brought Spark and Innovid together and forged a great partnership that has carried both companies far in the Online Video space. As part of the team charged with investing in ad servers, we at Spark had not heard much about Innovid and hadn’t considered it until Lisa began bridging that gap. Often times Spark has trouble finding specific products to meet our needs, our clients tend to come to our agency for custom solutions and specialized approaches. Lisa was able to work out exactly what we needed and match it with the capabilities of Innovid that we didn’t necessarily know we could get from the product, things we wouldn’t have considered unless someone took a close look at both parties and worked to align them. Now Spark uses Innovid across almost all of our digital accounts, it has been a big win for Spark and for Innovid thanks to Lisa’s hard work.", and "I worked very closely with Lisa and her team at Innovid while I was at Spark. She helped transform our process in serving video, resulting in higher campaign performance and improved analytics to share with our clients. In addition to continued collaboration between our teams to push innovation, she was truly great to work with. Lisa always had a positive attitude and was willing to go above and beyond to help her clients. I worked with Innovid every opportunity I had due to the excellent product as well as the great support from Lisa."

Lisa Steele's Current Company Details
Adstra

Adstra

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Head of Industry: Finance, Auto and Beauty Verticals, New Business
Chicago, IL, US
Website:
adstradata.com
Employees:
136
Lisa Steele Work Experience Details
  • Adstra
    Head Of Industry: Finance, Auto And Beauty Verticals, New Business
    Adstra
    Chicago, Il, Us
  • Adstra
    Head Of Finance & Beauty Verticals, New Business
    Adstra Aug 2024 - Present
    Princeton, New Jersey, Us
    At Adstra Data, I'll be specializing in helping beauty, finance and adtech companies maximize the value of their customer data with advanced Consumer Identity solutions. My focus is on selling Adstra's Consumer Identity Graph, Terrestrial and Digital Individual/Household IDs, and a variety of Consumer Attributes, including demographics.Our modular solutions are particularly beneficial for parent companies that own multiple consumer-facing brands or platforms. When a customer interacts with different brands within a portfolio, our tagging solution ensures that all touchpoints are connected, turning unknown users into recognized individuals. This process links all relevant identifiers—such as IP addresses, hashed emails, and physical addresses—into a single, enriched consumer profile.By enhancing these profiles with additional insights like demographic information and shopping preferences, we help companies create more personalized and effective marketing strategies. This enables better targeting, improved remarketing efforts, and ultimately, stronger customer relationships.Let’s connect if you're interested in leveraging data to drive meaningful engagement and growth!
  • Mediaocean
    Vp Of Sales
    Mediaocean Mar 2022 - May 2024
    New York, Ny, Us
    - Team Leadership: Built and managed a high-performing team of sellers and business development representatives, fostering a culture of excellence and continuous improvement.- Sales Strategy Development: Developed and executed a comprehensive sales strategy for Mediaocean's social ads management platform, resulting in a 35% year-over-year growth rate.- Partnership Establishment: Established key partnerships with industry leaders, contributing to a 60% increase in market awareness.- CRM and Data Analytics Implementation: Collaborated with the global revenue operations department to implement advanced CRM systems and data analytics to optimize sales processes and drive decision-making.- Product Marketing: Developed 60+ case studies, 15 product one-sheeters, and competitive analyses that helped grow sales by 40% in 2023.
  • Mediaocean
    Senior Sales Director
    Mediaocean Aug 2021 - Mar 2022
    New York, Ny, Us
    - Acquisition Contribution: Played a pivotal role in the successful sale of Lumina to PC Dreamscape. Led efforts to revitalize the product through market analysis and collaboration with product and engineering teams to build necessary integrations. Developed new product positioning, sales strategy, and pricing, resulting in a 300% increase in global contract sizes and securing five multinational brand clients within the first year.- Sales Development Leadership: Designed and launched a sales development representative department that increased qualified sales leads by 40% and contributed to generating an additional $10M in revenue.- Strategic Collaboration: Collaborated with the marketing department to align sales strategies with promotional activities, enhancing brand visibility and customer engagement.
  • Mediaocean
    Sales Director
    Mediaocean Oct 2019 - Aug 2021
    New York, Ny, Us
    - Exceeded sales quota each year and commercialized a new onboarding process for Mediaocean's social ads management platform to capture revenue faster by 2 months.
  • 4C Insights
    Sales Director (Acquired By Mediaocean)
    4C Insights Oct 2019 - Jul 2020
    New York, Ny, Us
    - Acquisition Contribution: Played a key role in the successful acquisition of 4C Insights by Mediaocean in 2020 through strategic efforts in introducing 4C Insights' product offering to brands directly.- Pipeline and Demand Generation: Built a robust brand pipeline and generated significant demand for the product, showcasing its value to Mediaocean and other potential acquirers.- Key Client Negotiations: Successfully negotiated and closed deals with key clients, resulting in long-term partnerships and increased revenue.- Strategic Sales Development: Developed and executed sales strategies that expanded market reach and improved customer satisfaction.- Market Research and Analysis: Conducted market research and analysis to identify new business opportunities and drive strategic planning.- Performance Metrics Implementation: Implemented sales performance metrics and reporting systems to track progress and inform decision-making.- Product Marketing: Developed GTM Briefs for 4C Insights that aligned our organization's market activities and increased market share by 30%.
  • Mri-Simmons
    Account Director
    Mri-Simmons Jan 2018 - Oct 2019
    New York, Ny, Us
    - Acquisition Contribution: Played a pivotal role in positioning Simmons Research for acquisition by MRI by generating significant revenue and market demand, which weakened MRI's market position and led to the acquisition to mitigate competitive pressures.- Product Development and Market Reintroduction: Collaborated with the CEO to rejuvenate the research industry, reintroducing Simmons to the market and playing a critical role in developing the Brand Catalyst product in collaboration with the Product team, generating an additional $9M in revenue in the first year.- New Market Offering: Launched a new business line targeting brand partnerships, expanding the market from media agencies to direct brand engagements.- Strategy and Execution: Developed and executed the go-to-market strategy, sales strategy, pricing models, sales processes, and customer success system.- Sales Collateral and Training: Designed product positioning, sales collateral, pitch deck templates, and training materials for sales teams.- Player-Coach Role: Acted as a player-coach, leading by example and closing deals in the market, resulting in a 30% increase in brand sales.
  • Innovid
    Senior Account Director, Video Marketing Platform
    Innovid Jul 2017 - Jan 2018
    New York, Ny, Us
    - Marketing Cloud Product GTM Development and Execution: Played a key role in the development and launch of Innovid's marketing cloud product, resulting in a 25% increase in sales.- Securing Long-term Revenue Contracts: Successfully secured Innovid's first multi-year committed revenue contract with a 5-year commitment, exceeding the goal of securing a 1-year deal.
  • Innovid
    Account Director, Video Marketing Platform
    Innovid Nov 2016 - Jun 2017
    New York, Ny, Us
    - Revenue Growth: Boosted year-over-year revenue by effectively value selling into multiple departments, including media strategists, brand managers, media investment leads, ad ops, and data analytics managers.
  • Innovid
    Senior Account Executive, Video Marketing Platform
    Innovid Nov 2015 - Nov 2016
    New York, Ny, Us
    - Global Sales MVP: Recognized as Innovid’s Global Sales MVP every year, an annual award recognizing one seller’s individual revenue contribution.
  • Innovid
    Account Executive, Video Marketing Platform
    Innovid Jul 2014 - Oct 2015
    New York, Ny, Us
    - Market Introduction and Dominance: Introduced Innovid as a new company to the Chicago market, securing a 75% market share within the first six months and putting the largest competitor out of business.
  • Pointroll, A Tegna Company
    Junior Sales Executive
    Pointroll, A Tegna Company Feb 2013 - Jul 2014
    King Of Prussia, Pa, Us
    - MVP Seller Award: Awarded PointRoll's MVP Seller Award in July 2013 and July 2014.- Business Growth at Spark Foundry: Grew PointRoll's business at Spark Foundry from $50K to $5M within two years. Executed a multi-faceted, "land-and-expand" GTM strategy that created a groundswell of support for PointRoll across all accounts.- New Market GTM Strategy: Developed PointRoll's GTM for a new market (independent agencies), resulting in a 500% increase in sales. Created a specialized product for independent agencies to increase sales.
  • Pointroll, A Tegna Company
    Customer Success, Team Lead
    Pointroll, A Tegna Company Feb 2012 - Feb 2013
    King Of Prussia, Pa, Us
    - Team Leadership: Oversaw a 5-person team to service PointRoll's largest account (Ford Tier 1).- Net Promoter Score Improvement: Increased PointRoll's Net Promoter Score from below 20 to above 80 by commercializing SOPs that decreased the team's QA issues by 74%, cut clients' turnaround times by 10 days, and freed up time for them to add strategic value to deliver on clients' macro-level goals.
  • Pointroll, A Tegna Company
    Senior Customer Success Manager
    Pointroll, A Tegna Company Jul 2011 - Jan 2012
    King Of Prussia, Pa, Us
    - Digital Campaign Management: Managed every aspect of Ford's digital campaign execution from pre-launch to trafficking, to reporting & analytics across display and online video.
  • Pointroll, A Tegna Company
    Customer Success Manager
    Pointroll, A Tegna Company Oct 2010 - Jul 2011
    King Of Prussia, Pa, Us
    - Digital Campaign Management: Managed every aspect of Ford's digital campaign execution from pre-launch to trafficking, to reporting & analytics across display and online video.
  • Pointroll, A Tegna Company
    Sales And Marketing Strategist
    Pointroll, A Tegna Company Aug 2010 - Oct 2010
    King Of Prussia, Pa, Us
    - Post-Campaign Analyses: Developed post-campaign analyses showcasing the strong performance of PointRoll's interactive ad formats, resulting in a 40% increase in client retention as media agencies repeatedly purchased these formats for future campaigns.- White Paper Creation: Authored monthly white papers distributed to prospective and existing clients, increasing PointRoll's brand awareness in the market by 30% and generating 30 new clients within the first six months.- Sales Enablement Tools: Created an interactive database of best-performing interactive demo links, indexed by performance, vertical, interactive feature type, and ad format. This tool accelerated the sales cycle, helping sellers close deals faster and bringing in an additional $10M in revenue compared to the prior year.

Lisa Steele Skills

Online Advertising Advertising Digital Marketing Marketing Strategy Social Media Marketing Marketing Digital Media Ad Serving Integrated Marketing Social Media Digital Strategy Sales Media Planning Interactive Marketing New Media Online Marketing Rich Media Mobile Marketing Analytics Leadership Web Analytics Email Marketing Sem Media Buying Lead Generation Digital Video Marketing Research

Lisa Steele Education Details

  • Loyola University Chicago
    Loyola University Chicago
    Ba

Frequently Asked Questions about Lisa Steele

What company does Lisa Steele work for?

Lisa Steele works for Adstra

What is Lisa Steele's role at the current company?

Lisa Steele's current role is Head of Industry: Finance, Auto and Beauty Verticals, New Business.

What is Lisa Steele's email address?

Lisa Steele's email address is li****@****hts.com

What is Lisa Steele's direct phone number?

Lisa Steele's direct phone number is +121296*****

What schools did Lisa Steele attend?

Lisa Steele attended Loyola University Chicago.

What skills is Lisa Steele known for?

Lisa Steele has skills like Online Advertising, Advertising, Digital Marketing, Marketing Strategy, Social Media Marketing, Marketing, Digital Media, Ad Serving, Integrated Marketing, Social Media, Digital Strategy, Sales.

Who are Lisa Steele's colleagues?

Lisa Steele's colleagues are Susan Packard, Kaitlin Caminiti, Nancy Koricki, Arlee O'shaughnessy, M.s., Hrmd, Edward L. Alton, Jr., Leslie Cantu, Elizabeth Allen Morrill.

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