Lisa Steele Email & Phone Number

Chicago, Il, Us

Princeton, New Jersey, Us

At Adstra Data, I'll be specializing in helping beauty, finance and adtech companies maximize the value of their customer data with advanced Consumer Identity solutions. My focus is on selling Adstra's Consumer Identity Graph, Terrestrial and Digital Individual/Household IDs, and a variety of Consumer Attributes, including demographics.Our modular solutions are particularly beneficial for parent companies that own multiple consumer-facing brands or platforms. When a customer interacts with different brands within a portfolio, our tagging solution ensures that all touchpoints are connected, turning unknown users into recognized individuals. This process links all relevant identifiers—such as IP addresses, hashed emails, and physical addresses—into a single, enriched consumer profile.By enhancing these profiles with additional insights like demographic information and shopping preferences, we help companies create more personalized and effective marketing strategies. This enables better targeting, improved remarketing efforts, and ultimately, stronger customer relationships.Let’s connect if you're interested in leveraging data to drive meaningful engagement and growth!

New York, Ny, Us

- Team Leadership: Built and managed a high-performing team of sellers and business development representatives, fostering a culture of excellence and continuous improvement.- Sales Strategy Development: Developed and executed a comprehensive sales strategy for Mediaocean's social ads management platform, resulting in a 35% year-over-year growth rate.- Partnership Establishment: Established key partnerships with industry leaders, contributing to a 60% increase in market awareness.- CRM and Data Analytics Implementation: Collaborated with the global revenue operations department to implement advanced CRM systems and data analytics to optimize sales processes and drive decision-making.- Product Marketing: Developed 60+ case studies, 15 product one-sheeters, and competitive analyses that helped grow sales by 40% in 2023.

New York, Ny, Us

- Acquisition Contribution: Played a pivotal role in the successful sale of Lumina to PC Dreamscape. Led efforts to revitalize the product through market analysis and collaboration with product and engineering teams to build necessary integrations. Developed new product positioning, sales strategy, and pricing, resulting in a 300% increase in global contract sizes and securing five multinational brand clients within the first year.- Sales Development Leadership: Designed and launched a sales development representative department that increased qualified sales leads by 40% and contributed to generating an additional $10M in revenue.- Strategic Collaboration: Collaborated with the marketing department to align sales strategies with promotional activities, enhancing brand visibility and customer engagement.

New York, Ny, Us

- Exceeded sales quota each year and commercialized a new onboarding process for Mediaocean's social ads management platform to capture revenue faster by 2 months.

New York, Ny, Us

- Acquisition Contribution: Played a key role in the successful acquisition of 4C Insights by Mediaocean in 2020 through strategic efforts in introducing 4C Insights' product offering to brands directly.- Pipeline and Demand Generation: Built a robust brand pipeline and generated significant demand for the product, showcasing its value to Mediaocean and other potential acquirers.- Key Client Negotiations: Successfully negotiated and closed deals with key clients, resulting in long-term partnerships and increased revenue.- Strategic Sales Development: Developed and executed sales strategies that expanded market reach and improved customer satisfaction.- Market Research and Analysis: Conducted market research and analysis to identify new business opportunities and drive strategic planning.- Performance Metrics Implementation: Implemented sales performance metrics and reporting systems to track progress and inform decision-making.- Product Marketing: Developed GTM Briefs for 4C Insights that aligned our organization's market activities and increased market share by 30%.

New York, Ny, Us

- Acquisition Contribution: Played a pivotal role in positioning Simmons Research for acquisition by MRI by generating significant revenue and market demand, which weakened MRI's market position and led to the acquisition to mitigate competitive pressures.- Product Development and Market Reintroduction: Collaborated with the CEO to rejuvenate the research industry, reintroducing Simmons to the market and playing a critical role in developing the Brand Catalyst product in collaboration with the Product team, generating an additional $9M in revenue in the first year.- New Market Offering: Launched a new business line targeting brand partnerships, expanding the market from media agencies to direct brand engagements.- Strategy and Execution: Developed and executed the go-to-market strategy, sales strategy, pricing models, sales processes, and customer success system.- Sales Collateral and Training: Designed product positioning, sales collateral, pitch deck templates, and training materials for sales teams.- Player-Coach Role: Acted as a player-coach, leading by example and closing deals in the market, resulting in a 30% increase in brand sales.

New York, Ny, Us

- Marketing Cloud Product GTM Development and Execution: Played a key role in the development and launch of Innovid's marketing cloud product, resulting in a 25% increase in sales.- Securing Long-term Revenue Contracts: Successfully secured Innovid's first multi-year committed revenue contract with a 5-year commitment, exceeding the goal of securing a 1-year deal.

New York, Ny, Us

- Revenue Growth: Boosted year-over-year revenue by effectively value selling into multiple departments, including media strategists, brand managers, media investment leads, ad ops, and data analytics managers.

New York, Ny, Us

- Global Sales MVP: Recognized as Innovid’s Global Sales MVP every year, an annual award recognizing one seller’s individual revenue contribution.

New York, Ny, Us

- Market Introduction and Dominance: Introduced Innovid as a new company to the Chicago market, securing a 75% market share within the first six months and putting the largest competitor out of business.

King Of Prussia, Pa, Us

- MVP Seller Award: Awarded PointRoll's MVP Seller Award in July 2013 and July 2014.- Business Growth at Spark Foundry: Grew PointRoll's business at Spark Foundry from $50K to $5M within two years. Executed a multi-faceted, "land-and-expand" GTM strategy that created a groundswell of support for PointRoll across all accounts.- New Market GTM Strategy: Developed PointRoll's GTM for a new market (independent agencies), resulting in a 500% increase in sales. Created a specialized product for independent agencies to increase sales.

King Of Prussia, Pa, Us

- Team Leadership: Oversaw a 5-person team to service PointRoll's largest account (Ford Tier 1).- Net Promoter Score Improvement: Increased PointRoll's Net Promoter Score from below 20 to above 80 by commercializing SOPs that decreased the team's QA issues by 74%, cut clients' turnaround times by 10 days, and freed up time for them to add strategic value to deliver on clients' macro-level goals.

King Of Prussia, Pa, Us

- Digital Campaign Management: Managed every aspect of Ford's digital campaign execution from pre-launch to trafficking, to reporting & analytics across display and online video.

King Of Prussia, Pa, Us

- Digital Campaign Management: Managed every aspect of Ford's digital campaign execution from pre-launch to trafficking, to reporting & analytics across display and online video.

King Of Prussia, Pa, Us

- Post-Campaign Analyses: Developed post-campaign analyses showcasing the strong performance of PointRoll's interactive ad formats, resulting in a 40% increase in client retention as media agencies repeatedly purchased these formats for future campaigns.- White Paper Creation: Authored monthly white papers distributed to prospective and existing clients, increasing PointRoll's brand awareness in the market by 30% and generating 30 new clients within the first six months.- Sales Enablement Tools: Created an interactive database of best-performing interactive demo links, indexed by performance, vertical, interactive feature type, and ad format. This tool accelerated the sales cycle, helping sellers close deals faster and bringing in an additional $10M in revenue compared to the prior year.