Lisa Baer Email & Phone Number

Chicago, Il, Us

North Chicago, Il, Us

There's nothing more exciting than driving business using innovative approaches to solve marketing challenges. Working with clients, I've launched new products, boosted sales, increased conversion rates, found new customers, created raving fans, andsubstantially improved brand value. Here are a few samples of my work:Directed and implemented an innovative multimedia campaign that increased sales for a $10M conference by 125% and broke a record for the highest attendance ever recorded.Led the retail brand launch for Sommers Organic Foods that featured a trade show and immediately secured multi-million dollar contracts and exceeded revenue objectives by 40%.Developed a patient acquisition campaign for a regional dental practice leveraging paid search, digital audio, display and social media advertising that resulted in $3M in new revenue.Audited content to identify new SEO opportunities. Led a team of content writers to create high-impact blogs and a new SEO strategy that resulted in a 90% increase in total site visits, a 40% sales increase, and a sold-out event.Created multi-media campaigns and patient education for Sanofi, Dupixent, Society for Vascular Surgeons, American Association of Orthopedic Surgeons, Illinois Hospital Association and Blue Cross Blue Shield.Audited marketing activities and provided a SWOT analysis to highlight optimal advertising strategies for an insurance brokerage firm. Implemented an expertise-based content campaign to drive awareness and provide new business leads.Developed PPC ad campaigns for educational product promotions that resulted in a 30% increase in course sales.

Glenview, Il, Us

Implemented strategies to increase awareness and recognition of CHEST and engagement among members, faculty, prospects, influencers, partners, and the international medical community.Led the marketing team to grow market share across key business lines with a focus on social media, content, and experience marketing for this association of physicians. Provided strategic and tactical guidance to the team with accountability for social media, PR and new media, and educational marketing.

Chicago, Illinois, Us

Consultant on a global team providing branding insights, holistic design and ideation workshops for global clients including Rich's, Tyson, McDonald's and Sonoco.Led insight gathering research and innovation workshops to uncover key consumer purchase drivers to create optimal brand and packaging solutions. Provided thought leadership on emerging trends in brand innovations to the international trade media.Identified and developed new marketing strategies to capture sales and promote HAVI.

Northfield, Il, Us

Developed the BrandPathfinder® tool for identifying undiscovered marketing strategies and rationale to leverage brands and services into a point of differentiation.Developed 75+ clients including PepsiCo, Tetra Pak, Morton Salt, Meijer, Northwestern University, Northwestern University/Evanston Research Park, Basic Industry Research Lab, Wolters Kluwer Health, Beam Suntory, Tyson and The American Cancer Society to provide strategic branding and marketing services.Worked with C-level executives to develop and present high-level strategy, business cases, gain stakeholder buy-in, execute and exceed strategic growth objectives. Directed the creation and implementation of Motorola’s 75th anniversary global campaign Bravomoto, that saved the company over a million dollars by streamlining the brand management with BrandBriefcase®, a digital brand management and asset tool.Managed cross-functional teams to complete full market, brand audits and synthesize insights to discover opportunities for innovations for Tetra Pak, Lassonde and Borden. Assembled and led consumer insights, analysis, marketing and execution strategy for a new tea brand that got into the market in only three months by cutting the timeline by 50% and secured key retailer Whole Foods.Assembled and managed the innovation team for a functional dairy beverage aimed at a multi-language international market. Collaborated with R&D, qualitative and quantitative researchers, creative and packaging development to position and launch new beverage products for Borden. Streamlined consumer research process that cut research costs by 50%.Led the market opportunity, category, competitor, retail shelf and pricing analysis to identify white space opportunities and position a new brand and packaging for a new super premium spirits product.

Created and produced annual Green Packaging Summits to share and exchange emerging information on industry practices for sustainable retail packaging.Increased membership by 50% and developed a powerful network of the Midwest regional packaging industry.Increased awareness by publishing and maintaining the chapter’s packaging blog and social media campaigns.