Marketing and communications leader with MBA, 10+ years' experience using strategic content marketing to create a unique competitive advantage that translates into business results.I help organizations launch and scale content marketing efforts, beginning with defining content strategy, finding the right voice, platforms and processes, and then ramping up the team as they grow.Strong focus on results via content: * Rebranded website, increased sustainable organic traffic and leads from 280 visits/month to 25k/month (0 member signups to 30/month) in a saturated market. Averaged 30% monthly traffic growth over 2 years. (Now, that site gets over 150k visits/month)* Took another website from <1k visits/0 leads to 75k visits and 950 leads/month in under a year.I write content myself, and I have experience assembling, managing and developing a content production team with a strong focus on ROI. I also perform research and outreach relating to pieces I produce to gain traction in media outlets. I have also coordinated work by designers, content managers, writers, editors, social media coordinators, and programmers to build products. I employ site analytics and data analysis to continuously improve performance. I like to create processes and templates that help achieve goals efficiently while maintaining consistency and team engagement.Over the past 2 decades, I've worked with B2B companies, technology and software companies, health industry, consumer products, business services, manufacturers, and governments in the USA, Canada, Europe and Japan to produce high-performing content for websites, landing pages, blogs, infographics, video, white papers, email, link building assets, press materials, as well as traditional print, TV, and radio.