Lisa Barber

Lisa Barber Email and Phone Number

Senior Digital Marketer and Journey Lead | Solving Complex Problems with Elegant Solutions | CXPA Member @ Microsoft
Rochester, NY, US
Lisa Barber's Location
Rochester, New York, United States, United States
Lisa Barber's Contact Details
About Lisa Barber

Data-driven marketer and user experience professional with 10+ years in digital marketing, social, brand and content development for B2B and B2C experiences. Fluent in developing customer-centric strategy with a product mindset. Translates user needs and business goals into high impact deliverables. Expert at simplifying complex information. Relentless at elevating the end-to-end customer experience across multiple touchpoints across Big tech, Higher Ed, healthcare and the fashion industry. Upholds human-centered design principles and brand adherence. A high emphasis on relationship building due to my passion for community.Deeply interested in improving employee experiences and patient experiences.My career includes:• Designing digital experiences that scale from one to many; working at the intersection of business strategy and marketing• Developing journey maps to identify user needs, behaviors and motivations to deliver intuitive experiences that yield business outcomes • Creating cohesive brand deliverables and customer experiences across all touchpoints to create a unified digital experience• Collaborating with cross-functional teams to create transformative experiences with a multi-channel approachStrengths include: CX, UX, brand strategy, human-centered design thinking, customer journey mapping, consumer marketing, go-to-market strategy, digital marketing, storytelling, customer engagement, content marketing, social media strategy and measurement, crisis communications, customer relations, content development, survey administration and analysis

Lisa Barber's Current Company Details
Microsoft

Microsoft

View
Senior Digital Marketer and Journey Lead | Solving Complex Problems with Elegant Solutions | CXPA Member
Rochester, NY, US
Website:
microsoft.com
Employees:
231118
Company phone:
0124 415 8000
Lisa Barber Work Experience Details
  • Microsoft
    Microsoft
    Rochester, Ny, Us
    View
  • Microsoft
    Senior Digital Marketing Manager And Journey Lead
    Microsoft Jan 2022 - Present
    Redmond, Washington, Us
    Recruited as a senior marketer to lead an agile team in the Partner Marketing organization to create worldwide digital experiences to simplify partner enablement, go-to-market and customer engagement resources to drive digital transformation within the Microsoft Cloud portfolio Spearheads the development of digital strategy for GPS channels (web, blog, social, email, newsletter and Microsoft communities) to create a cohesive partner journeyInform and delight Microsoft partners with unique experiences by leveraging data insights to optimize the partner journeyEnsure a consistent brand and voice when executing marketing campaigns and digital experiences Develop requirements, experience design and technical/business roadmap for digital marketing experiences that nurtures partners at all stages of the lifecycle to drive high growth and sales outcomes Drive end-to-end digital experiences and journey strategy Reduce partner churn through a seamless omnichannel experience across platforms Collaborates across timezones with cross-functional teams to meet business objectives and OKRs Translates research insights into service and product design opportunities
    View
  • Paychex
    Customer Journey Program Manager
    Paychex Mar 2019 - Dec 2021
    Rochester, Ny, Us
    Paychex is a leading cloud-based software company that creates customized HR solutions for small to mid-sized organizations. The award-winning human capital management company supports 670,000 clients in the B2B space. Paychex pays one out of every 12 American private sector employees. Through journey mapping, I perform gap analyses to understand customer expectations, opportunities and roadblocks in the client experience. I excel at delivering customer-centric solutions to improve product and service utilization for B2C and B2B clients.Responsibilities include but are not limited to the following:Map complex customer journeys for Paychex's offerings in retirement, human resource and insurance offerings to improve outcomes in each stage by capturing touchpoints, interactions and engagement for a portfolio of solutions valued at $814+ million.Develop consistent on-brand marketing and sales assets in partnership with Legal, IT, Sales and TrainingEvaluate touchpoints for consistent messaging through the entire customer lifecycle to ensure consistently branded communications for up to 670,000 clients. Identify pain points in the customer journey based on barriers with people, process and technology to create positive client experiences. Serve as the consultative customer journey subject-matter expert for Retirement, Human Resource and Insurance services to optimize and rebrand marketing collateral for Sales and Service.Implement marketing activity, strategies and goals to competitively position Paychex products in the marketplace using client-centric solutions.Partner with cross-functional partners in Training, Sales, Product, Service and UX to align product messaging, solve roadblocks and provide self-service solutions to personalize the client experience.Update marketing assets across marketing and sales to ensure adherence to brand standards across digital, print, sales presentations and service communications which impact up to 670,000 customers.
    View
  • Physical Canvas
    Content Creator + Digital Marketer
    Physical Canvas Oct 2010 - Jan 2020
    Featured in Lucky, CNBC, Ebony Magazine, Teen Vogue, Fashion Bomb Daily and more.PhysicalCanvas.com is a style, culture and travel platform that aims to identify subcultures and trends across the globe.Responsibilities include:Create high quality web content, including written and video Design website to improve user experience across multiple platforms: mobile, tablet and desktopIdentify and secure product reviews and brand sponsorship opportunitiesResearch global trends in high-fashion and street style/subculturesKeep a pulse on upcoming and declining trends in silhouette, textile choice, colour schemes and jewelry in multiple marketsMaintain and expand global relationships with contacts in the fashion industry Analyze web analytics using Google Analytics, HootSuite, BufferProficiency in various blogging platforms: Blogger, WordPress, TumblrDevelop training workshops for small businesses and recommend improvements on social media platforms
  • Rochester Institute Of Technology
    Assistant Director For Customer Relations & Social Media Marketing
    Rochester Institute Of Technology Jul 2013 - Mar 2019
    Rochester, Ny, Us
    Rochester Institute of Technology is a private doctoral university in upstate New York with an enrollment of 18,000+ students.Responsibilities include but are not limited to the following:Customer Experience:-Identify student successes and resolve pain points along the end-users journey for 7,300+ students-Drive continuous improvement using web-based software to simplify processes -Recommend tools and strategy improvements to executive director based on user feedback-Benchmark and assess customer service via surveys; advise director of needed improvements Social Media:-Monitor social media channels including Facebook, Twitter, Instagram, Reddit, etc.-Craft creative content/campaigns to support processes, time sensitive deadlines and policies -Engage the online community by maintaining a digital presence under a unified voice Web/Communications:-Responsible for communicating processes and time sensitive information to 7,300+ residents -Advise and implement improvements for email communications and web design/development-Recommend web improvements for user experience, digital and print contentSupervising and Training:-Create training materials to maintain a best-in-class customer service for 56,000 touch points-Coordinate 10 college recruitment events annually with 6,000 prospective students for each event-Oversee administrative functions related to payroll staff-Manage a team of 25 staffResigned March 2016 to travel abroad. Rehired August 2017.
    View
  • Rochester Institute Of Technology
    Senior Staff Assistant, Office For Diversity & Inclusion
    Rochester Institute Of Technology Feb 2011 - Jul 2013
    Rochester, Ny, Us
    Supports the Office for Diversity & Inclusion under the Office of the President through multicultural programs and events on campus and in the Greater Rochester community.-Supported diversity & inclusion programs and initiatives for 18,000 students-Assisted with diversity and inclusion educational content to drive cultural change for staff and students-Maintained knowledge of diversity and inclusion best practices through reading and research -Event planning: spearheaded logistical planning for events (catering, tech needs, room reservations, tacked RSVPs, etc.)-Drafted invitations, letters and correspondences-Created and maintained data bases for various programs & projectsFinancial:-Reconciled monthly procurement card statements -Processed invoice payment forms -Assisted with tracking missing receipts for departments as needed-Supported Financial Coordinator to aid in processing Travel Expense Reports
    View
  • Barbers Go Global
    Sabbatical
    Barbers Go Global Apr 2016 - Jun 2017
    BarbersGoGlobal.com is a digital platform used to highlight a sabbatical of extensive travel through Oceania, Indonesia and Asia to explore culture, cuisine and off the beaten path experiences. In less than four months, it's readership amassed a global reach of 56k+ followers in the US, Canada, New Zealand and Australia.For a year and a half, I transitioned to a location independent lifestyle to travel throughout Oceania, Indonesia and Asia while working remotely to gain valuable insight into cultural norms and deepen personal and professional connections.Guest features: New Zealand Herald, Stuff.co.nz, New Zealand Fashion Week, Singapore Fashion Week and many more.Responsibilities include but are not limited to the following: Identified and advanced business partnerships in hospitality, travel and fashion to increase brand awareness and cross promote content across Oceania, Indonesia and South East AsiaSolicit and maintain business partnerships and collaborations with brands Create compelling web and video content as a storyteller to recommend unique travel experiencesDevelop and implement strategies to grow Barbers Go Global's online presence across Twitter, Facebook, Instagram, Snapchat, YouTube and PinterestUtilize measuring tools to gauge marketing effectiveness, web analytics and social media metrics Front and back-end web development and maintenanceMarket researcher for travel, hospitality and social media trends
  • Macy'S
    Assistant Manager For Visual Display
    Macy'S Oct 2007 - Feb 2011
    New York, Ny, Us
    Elevate in-store experience by designing creative presentations through product positioning and brand adherence Drive sales through point-of-purchase displays in ready-to-wear, men’s, accessories, cosmetics, home furnishings, shoes, and children’s department; style mannequins in respective areasExecute and maintain visual merchandising standards using plan-o-grams and diagramsUse weekly sales reports to identify missed opportunities and develop merchandising strategies to improve under-performing businesses Ensure accuracy of POS collateral, foot prints, merchandise placement of key items and seasonal fashion trend statements and sales/event set-up for daily, weekly and seasonal displaysTrain managers and associates on corporate standards, safety, and proper fixture utilizationMaximize sales by developing strategies for special events and promotions (product launches, holiday sales, and seasonal events) consistent with the promotional calendarProvide outstanding customer service by creating a clean and easy to shop store environment by maintaining accessibility standards
    View
  • Avaya
    Customer Relationship Manager
    Avaya Feb 2007 - Oct 2007
    Morristown, New Jersey, Us
    Avaya is a multinational technology company that specializes in business communications.Responsibilities include but are not limited to the following:Assist small to mid-sized businesses with unified communication tools to increase collaboration and efficiencyBuild rapport with current and prospective decision makers to uncover needs and drive new business in geographic territories Provide operational support for existing customers via phone, email, and live chatDrive awareness of telecommunications and data networking services Schedule meetings/conference calls with prospective clients to drive new business
    View
  • Adobe
    Enterprise Relationship Manager, Lead
    Adobe May 2006 - Feb 2007
    San Jose, Ca, Us
    Adobe is a computer software company focused on multimedia products and services.Responsibilities include but are not limited to the following:Promoted to team lead to manage six inbound team members; monitored daily, weekly and monthly stats to meet operational KPI goals for the Call Center OperationsChampion Adobe’s portfolio of enterprise solutions to improve B2B and B2C automation, secure sensitive documentation and implement crisis communication mobile alertsDeveloped a strong knowledge base of enterprise solution capabilities including LifeCycle, ColdFusion and Adobe Acrobat Identified needs for web conference and server based solutions for public/private sectorsManaged and cultivated relationships with C-level executives and key decision makersBuild rapport with new clients in K-12, higher education, businesses, and government agencies to recommend streamlined communications through VoIP, website and database applications, internal workflow systems and key business processesConsistently exceeded monthly lead generation quotasAligned technology needs for higher education, government, business, and healthcare markets with customized enterprise solutions for business automation and communication management
    View
  • Rule7Media Llc
    Marketing Assistant Intern
    Rule7Media Llc Sep 2004 - May 2005
    Rule7Media is a NYC branding agency in the high-end fashion industry.Assisted the President with fashion related media including Mercedes-Benz Fashion Week and coordinated product launches and logistics for implementing new media technology.
  • 7Th On Sixth Fashion Shows
    Mercedes-Benz Ny Fashion Week Assistant & Backstage Dresser
    7Th On Sixth Fashion Shows Sep 2004 - May 2005
    Mercedes-Benz Fashion Week is a series of high-end fashion shows to feature notable designers.Prepared the venue, stage and gift bags for fashion designers at Mercedes-Benz Fashion Week in The Tents and provided support for high-profile designers for various shows as a backstage dresser for models.

Lisa Barber Skills

Seo Entrepreneurship Online Marketing Social Media American Sign Language Analytics Photoshop Illustrator Self Starter Public Speaking Customer Service Web Analytics Identifying Trends Promotions Event Management Adobe Livecycle Designer Adobe Acrobat Social Media Marketing Blogging Facebook Copywriting Social Networking Fashion Event Planning Sales Web Marketing Digital Marketing Creative Writing Market Research Higher Education Digital Media Brand Development Merchandising New Media Powerpoint Marketing Communications Wardrobe Styling Press Releases

Lisa Barber Education Details

  • Rochester Institute Of Technology
    Rochester Institute Of Technology
    Communication And Media Technologies
  • Fashion Institute Of Technology
    Fashion Institute Of Technology
    Fashion Merchandise Management
  • Suny Oneonta
    Suny Oneonta
    Business Economics

Frequently Asked Questions about Lisa Barber

What company does Lisa Barber work for?

Lisa Barber works for Microsoft

What is Lisa Barber's role at the current company?

Lisa Barber's current role is Senior Digital Marketer and Journey Lead | Solving Complex Problems with Elegant Solutions | CXPA Member.

What is Lisa Barber's email address?

Lisa Barber's email address is li****@****rit.edu

What is Lisa Barber's direct phone number?

Lisa Barber's direct phone number is +1 213 741*****

What schools did Lisa Barber attend?

Lisa Barber attended Rochester Institute Of Technology, Fashion Institute Of Technology, Suny Oneonta.

What are some of Lisa Barber's interests?

Lisa Barber has interest in Web Design, Emerging Technology, Social Media, Fashion, Html Coding, Branding, Internet Marketing.

What skills is Lisa Barber known for?

Lisa Barber has skills like Seo, Entrepreneurship, Online Marketing, Social Media, American Sign Language, Analytics, Photoshop, Illustrator, Self Starter, Public Speaking, Customer Service, Web Analytics.

Who are Lisa Barber's colleagues?

Lisa Barber's colleagues are Nitish S, Ben Gillis, Jonathon Thompson, Saurabh Outlook, Micheal Jenet, Sofonias Samuel, Debjani Sarkar.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.