Lisa Barkowski Email & Phone Number

Philadelphia, Pa, Us

Lansdale, Pa

Doylestown, Pa

Successful consulting practice focused on product launches, marketing strategy development/execution, competitive intelligence, market research, and market access. Healthcare strategist and tactical execution specialist in HCP marketing, patient marketing, DTC marketing, medical marketing, and market access.

Greater Philadelphia Area

Successfully launched an innovative adherence solution to EHR channel for Merck. Go to market expert to assist Merck and Aptus Health in commercializing this solution to the life sciences market.

Greater Philadelphia Area

Directed cross-divisional project to assess current patient engagement efforts through extensive interviewing of middle management through senior management employees. Developed and launched an online community (strategy and content) to engage Merck employees to incorporate the patient voice into each employee's role in the company.

Greater New York City Area

Recommend new customer types and new product offerings. Responsible for all marketing efforts targeted at life science companies. Developed advocate development strategy and new partnerships with customers. Manage all market research efforts and communicate actionable insights.

Boston, Ma

Led marketing strategy development and execution for the US launch of Oralair, a novel grass allergy tablet. Developed positioning, messaging, and creative concepts for pre-launch and launch promotion to specialists, PCPs, patients, and consumers. Reported to President to build US commercial organization. Managed two direct reports.

Greater Philadelphia Area

Within the Merck Innovative Ventures Unit, managed development and execution of a technology-enabled service - Transition Advantage - to hospitals to reduce unplanned admissions. Led creation of branding for Vree Health, Transition Advantage, and branding guidelines fro future offerings. Developed launch messaging platform for Transition Advantage. Created and served as Vree Health spokesperson in a high impact four minute video used as a sales resource and training tool. Managed multiple agency relationships.

Greater New York City Area

Led global launch marketing to HCPs for an innovative birth control pill including positioning, messaging, and creative concepts. Directed acti tvities of market research, public relations, sales training and conventions personnel.

Greater New York City Area

Drove sales of $172 M in 2006 to $253M in 2008, 47% growth in 2 years through DTC efforts. Created and executed award winning DTC campaign "Let Freedom Ring." Designed and launched a national NuvaRing advisory board to inform strategic decisions. Developed HCP strategy and implemented through several innovative sales resources to assist HCPs to more efficiently counsel patients on NuvaRIng. Contributed significantly to strategic and tactical plans.

Greater Los Angeles Area

Designed the marketing curriculum for Amgen marketing. Directed brand planning for company, as liaison between marketing teams and executive management.

Greater Philadelphia Area

Trained Merck Marketers in the "Monitor" approach to marketing. Directed training on "Productive Interactions" across entire marketing organization.

Greater Philadelphia Area

Completed financial modeling in support of Merck's contract with Aetna. In partnership with the National Account Executive, negotiated Aetna contract.

Greater Philadelphia Area

Established the vision of How Merck should communicate with employers and their employers. Developed and implemented marketing strategy for the employer segment to Increase Merck market share in targeted therapeutic areas. Led team of six program managers.

Greater Philadelphia Area

Negotiated Merck's first integrated health system contract. Negotiated contracts for national PRM and west coast HMO contracts.

Greater Philadelphia Area

Developed launch promotional campaign to HCPs for Cozaar and Hyzaar, positioning as first of a new class of antihypertensive, resulting in the most successful antihypertensive launch to date (at that time) in the industry

Greater Philadelphia Area

Managed a multi-faceted relationship marketing program to support patient initiation and adherence on Proscar.

Greater Philadelphia Area

Launched heart failure indication for Prinivil and campaigns for Plendil for Merck and Astra Merck.

Greater Philadelphia Area

Led market research effort in preparation for the launch of Plendil.

Greater Philadelphia Area

Provided targeting tools to sales force to improve physician targeting by professional representatives.

Jacksonville, Florida Area

Office-based (Tallahassee, FL) and Hospital Representative (Jacksonville, FL).

Mba, Marketing

Activities and Societies: Class President

B.S., Chemical Engineering

H.S. Diploma

Activities and Societies: Key Club President