Lisa Barkowski work email
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Biopharmaceutical marketing leader with extensive and deep product launch experience from first in class global brands to entrepreneurial innovative services. Excellent at uncovering actionable market research insights and delivering commercial demand. Proficient at navigating a broad array of marketing challenges in ambiguous environments. Accomplished at developing marketing strategy and delivering tactical execution with results consistently exceeding expectations. Therapeutic areas include: Opioid Addiction, Women's Health, Allergy, Cardiovascular, Men's Health and Diabetes. Extensive experience with marketing to HCPs, payers, patients, and consumers.
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PrincipalLb ConsultingPhiladelphia, Pa, Us -
Promotion Manager, Payer Marketing, NexplanonOrganon May 2021 - Mar 2022Lansdale, Pa -
PrincipalLb Consulting May 2017 - Apr 2021Doylestown, PaSuccessful consulting practice focused on product launches, marketing strategy development/execution, competitive intelligence, market research, and market access. Healthcare strategist and tactical execution specialist in HCP marketing, patient marketing, DTC marketing, medical marketing, and market access.
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Marketing LeadTitan Pharmaceuticals, Inc Oct 2018 - Apr 2019
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Director, Strategic Account ManagementAptus Health Feb 2016 - May 2017Greater Philadelphia AreaSuccessfully launched an innovative adherence solution to EHR channel for Merck. Go to market expert to assist Merck and Aptus Health in commercializing this solution to the life sciences market. -
Patient Engagement Specialist, Office Of The Chief Medical OfficerMerck Jun 2015 - Feb 2016Greater Philadelphia AreaDirected cross-divisional project to assess current patient engagement efforts through extensive interviewing of middle management through senior management employees. Developed and launched an online community (strategy and content) to engage Merck employees to incorporate the patient voice into each employee's role in the company. -
Director, Product MarketingVree Health, Llc May 2013 - Dec 2014Greater New York City AreaRecommend new customer types and new product offerings. Responsible for all marketing efforts targeted at life science companies. Developed advocate development strategy and new partnerships with customers. Manage all market research efforts and communicate actionable insights. -
Us Marketing LeadStallergenes Inc. Apr 2012 - May 2013Boston, MaLed marketing strategy development and execution for the US launch of Oralair, a novel grass allergy tablet. Developed positioning, messaging, and creative concepts for pre-launch and launch promotion to specialists, PCPs, patients, and consumers. Reported to President to build US commercial organization. Managed two direct reports.
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Marketing Communications ConsultantMerck & Co, Inc Jun 2011 - Apr 2012Greater Philadelphia AreaWithin the Merck Innovative Ventures Unit, managed development and execution of a technology-enabled service - Transition Advantage - to hospitals to reduce unplanned admissions. Led creation of branding for Vree Health, Transition Advantage, and branding guidelines fro future offerings. Developed launch messaging platform for Transition Advantage. Created and served as Vree Health spokesperson in a high impact four minute video used as a sales resource and training tool. Managed multiple agency relationships.
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Global Marketing Director, ContraceptionMerck & Co., Inc May 2009 - May 2010Greater New York City AreaLed global launch marketing to HCPs for an innovative birth control pill including positioning, messaging, and creative concepts. Directed acti tvities of market research, public relations, sales training and conventions personnel.
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Us Marketing Director, NuvaringSchering-Plough/Organon Jan 2006 - Apr 2009Greater New York City AreaDrove sales of $172 M in 2006 to $253M in 2008, 47% growth in 2 years through DTC efforts. Created and executed award winning DTC campaign "Let Freedom Ring." Designed and launched a national NuvaRing advisory board to inform strategic decisions. Developed HCP strategy and implemented through several innovative sales resources to assist HCPs to more efficiently counsel patients on NuvaRIng. Contributed significantly to strategic and tactical plans.
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Associate Director, Marketing TrainingAmgen May 2005 - Sep 2005Greater Los Angeles AreaDesigned the marketing curriculum for Amgen marketing. Directed brand planning for company, as liaison between marketing teams and executive management. -
Director, Marketing TrainingMerck & Company Jul 2004 - May 2005Greater Philadelphia AreaTrained Merck Marketers in the "Monitor" approach to marketing. Directed training on "Productive Interactions" across entire marketing organization.
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Director, Customer MarketingMerck & Co., Inc Nov 2003 - Jun 2004Greater Philadelphia AreaCompleted financial modeling in support of Merck's contract with Aetna. In partnership with the National Account Executive, negotiated Aetna contract.
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Director, Employer Marketing/Managed Care MarketingMerck & Co., Inc Aug 1998 - Nov 2003Greater Philadelphia AreaEstablished the vision of How Merck should communicate with employers and their employers. Developed and implemented marketing strategy for the employer segment to Increase Merck market share in targeted therapeutic areas. Led team of six program managers.
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Customer Manager/Senior Customer ManagerMerck & Co. Inc. May 1996 - Aug 1998Greater Philadelphia AreaNegotiated Merck's first integrated health system contract. Negotiated contracts for national PRM and west coast HMO contracts.
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Marketing Manager, Cozaar And HyzaarMerck & Co., Inc 1994 - 1996Greater Philadelphia AreaDeveloped launch promotional campaign to HCPs for Cozaar and Hyzaar, positioning as first of a new class of antihypertensive, resulting in the most successful antihypertensive launch to date (at that time) in the industry
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Promotion Manager, Relationship Marketing For ProscarMerck & Co., Inc. 1993 - 1994Greater Philadelphia AreaManaged a multi-faceted relationship marketing program to support patient initiation and adherence on Proscar.
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Promotion Manager, Prinivil And PlendilMerck & Co. Inc 1992 - 1993Greater Philadelphia AreaLaunched heart failure indication for Prinivil and campaigns for Plendil for Merck and Astra Merck.
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Market Research AnalystMerck & Co., Inc 1991 - 1992Greater Philadelphia AreaLed market research effort in preparation for the launch of Plendil.
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Sales Research AnalystMerck & Co., Inc 1990 - 1991Greater Philadelphia AreaProvided targeting tools to sales force to improve physician targeting by professional representatives.
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Professional RepresentativeMerck & Co., Inc. Jun 1988 - Dec 1989Jacksonville, Florida AreaOffice-based (Tallahassee, FL) and Hospital Representative (Jacksonville, FL).
Lisa Barkowski Skills
Lisa Barkowski Education Details
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Chemical Engineering -
Cinnaminson High SchoolH.S. Diploma
Frequently Asked Questions about Lisa Barkowski
What company does Lisa Barkowski work for?
Lisa Barkowski works for Lb Consulting
What is Lisa Barkowski's role at the current company?
Lisa Barkowski's current role is Principal.
What is Lisa Barkowski's email address?
Lisa Barkowski's email address is li****@****mor.com
What schools did Lisa Barkowski attend?
Lisa Barkowski attended Georgia Institute Of Technology - Scheller College Of Business, University Of Pennsylvania, Cinnaminson High School.
What skills is Lisa Barkowski known for?
Lisa Barkowski has skills like Pharmaceutical Industry, Product Launch, Commercialization, Pharmaceutical Sales, Cross Functional Team Leadership, Global Marketing, Marketing Strategy, Biotechnology, Market Research, Market Access, Marketing, Leadership.
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Lisa Barkowski
Chilliwack, Bc
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