Lisa Barreno Email & Phone Number

Morden, GB

London, England, United Kingdom

I am currently working to help shape and deliver the domestic group travel strategy as part of the Place Plan for the city of Salisbury and its partners. The role involves getting Salisbury travel show ready, product development, writing materials, partnerships with group travel organisers and strategic partners with the outcome to make Salisbury a.

Working with Salisbury City Council, the BID and stakeholders to help shape their Place Brand future delivery.This first phase of this contract was a 'hit the ground running' project, delivered at pace (in 2 months!). Included reviewing and shaping their strategy, developing a successful LEP funding application and a full procurement process to recruit the.

helped to shape and support a new, exciting, not-for-profit startup business.

London, United Kingdom

Provided support & strategic expertise as a consultant, working with VisitEngland on the North York Moors international project - helping develop and market new bookable products & packages, working with suppliers and travel trade partners and attract visitors from Germany & the Netherlands.

London, United Kingdom

Worked with London & Partners to shape the next stage bid for the Discover England Fund Project, 'Experience England' - developing world-class 'Cities to Countryside' bookable product for customers from the GCC, China and India. Initially a £1.2m government funded project with great potential for growth.Working with the best partners & suppliers across.

London, United Kingdom

Freelance writing for '2017 Year of the Literary Hero'​...

London & Kent

Project Manager for set up phase of the Discover England Fund, 'Gardens & Gourmet' project.

London, United Kingdom

Sept 2015 to June 2016: Project managing Year of the GREAT English garden - A great UKCF funded project. The role included writing a successful bid, managing and delivering the project working with key stakeholders including VisitBritain, P&O, Premier Cottages, National Trust, English Heritage, RHS, Historic Houses Association, Kew Gardens and Capability.

London, United Kingdom

Providing advice and support on a number of new business acquisitions, business development and management control projects.

London And Peterborough

Responsible for taking Hudson’s out of administration and into new ownership and profit for the first time in 10 years. The first year involved a total review, developing a new strategy & budget, company restructure (from 20 to 12), delivering an innovative new digital publishing model, (from data straight to print) publishing 4 new guide books, launching.

London, United Kingdom

• Working with a new team of 3 delivering integrated digital and traditional sales and marketing campaigns, direct to the tourism business. Includes developing and delivering a business strategy suitable for the tourism.
• Overall responsibility for B2B sales and marketing strategy & income generation.
• Business partnership development, including BA, Virgin, Eurostar and Stena line
• PR campaign management (media trained)

London, United Kingdom

• Business & product development, e-commerce project management & stakeholder engagement for both public and private sector business throughout the U.K.
• New Vision Group – Leading Tourism Technology Company. Project management & businesses development: EnglandNet, VisitBritain, Visit Scotland, Cheshire & Warrington, Cumbria, Cornwall & Marketing Manchester.
• Yorkshire Tourist Board & Business Link – delivered digital toolkits to help tourism businesses develop a successful online product.
• Wiltshire County Council - Managed and delivered Wiltshire Food and Drink Event at the Bath & West Show for 3 years
• Chesterfield – Business engagement project to train businesses on data & e-commerce booking systems.
• Tourism Skills Network – Web & e-commerce development, marketing, brochure

Wiltshire

Managed the www.visitwiltshire.co.uk website, improving quality, SEO and content to increase web traffic by +250%. Set up consumer database (10,000 active) and implemented new CRM strategy

Wiltshire

• Created new e-commerce travel company, Flipflops UK Ltd, specialising in online villa and apartment rentals, from seed idea to real idea. Developed own package product as a tour operator, visiting private villa and.
• Expanded business in year 2 to new offices, recruiting new staff, managing growth and reviewing new product areas to meet sales target.
• Developed corporate travel business, working with customers including Mothercare, Windsmoor and BHS making cost savings and booking buying trips and UK travel.
• Managed the closure of Flipflops due to the events of September 11th. It’s a long story!

London, United Kingdom

• Junior Buyer – Handbags/Accessories & Babywear (£8m Department)
• Developed fashion forward product ranges inline with key trends, reviewed the opportunity potential for product areas. Managed & developed team of 3.
• Rationalised supplier base across all areas to drive margin & flexibility. Far East visit to book range, negotiating cost prices face to face at factory source.

London, United Kingdom

• Assistant Buyer (with responsibility for department in last 6 months) – Branded & Own Buy Lingerie (£22m Department)
• Total year on year department growth +29%. Presented department strategy to Chief Executive. Trained & developed new team of 5