Lisa Barrette Email & Phone Number

Bedminster, Nj, Us

General manager for Canada and Pet Specialty - Petco and PetSmart

Parsippany, New Jersey, Us

Managed over $450MM business portfolio including Hungry-Man, Aunt Jemima Frozen Breakfast (Quaker License), Lender’s Bagels and Celeste Pizza brands. Supervised all marketing, advertising, product development, and productivity initiatives. Built new team, managed direct reports and multi-functional staff. Appointed to two culture improvement teams. Reported to the Frozen Business Unit President. - Led the expansion of Hungry-Man’s brand strategy “The Food Men Love” which encompasses innovation at a higher price point, packing communication on protein content, and shift in social voice to being more consumer-centric to drive topline growth over financial plan with improved price mix, reinforced point of difference at shelf, and increased fan base from 9k to 125k. - Led turnaround plan for declining Celeste Pizza business, including quality improvements that drove higher trial (+7%) and repeat (+12%) results validating the brand’s ability to command a higher price point in market when launched in Q1 2015.- Rebuilt the portfolio’s pipeline within an accelerated timeframe by refocusing on consumer insights to establish each brand’s vision and by leveraging trends in quick serve restaurants and the broader marketplace to deliver a multi-year pipeline.- Developed training materials for key marketing areas including innovation, business planning, and assortment optimization that increased marketing capabilities across the organization. Gained CEO alignment of recommended actions to improve corporate culture and talent retention across the Company.

Parsippany, New Jersey, Us

Managed Pinnacle’s Leadership brands in seafood Mrs. Paul’s and Van de Kamp’s and Breakfast Brands – Aunt Jemima and Lender’s Bagels with combined sales of $325MM. - Developed a turnaround plan to reverse Aunt Jemima’s trajectory through packaging innovation that was first to the category resulting in distribution gains of 40% and share improvement of 10 points.- Led seafood positioning work through consumer research and a situation assessment resulting in a new brand vision that unlocked new white space opportunities for future innovation in faster-growing segments.- Partnered with R&D to qualify a new seafood supplier resulting in new manufacturing capabilities for future innovation.

Parsippany, New Jersey, Us

Managed Pinnacle’s frozen meal brands and oversaw brand related productivity initiatives for the entire Frozen Business Unit. - Developed Pinnacle’s first integrated marketing program with Food Network celebrities, The Neely’s, and digital food partner, My Recipes, to drive meal solution ideas for seafood brands creating a point of difference versus competition. - Led cross-functional innovation session on Hungry-Man resulting in a short-term solution to close a gap in the financial plan and a long-term solution to creating a three-year innovation pipeline across the US and Canada.- Partnered with manufacturing and procurement on productivity initiatives including the establishment of protocols and development of pipeline resulting in $25MM of annual savings.

St Louis, Missouri, Us

Led new platform innovation and licensing for Post Cereals.- Launched Smurfs’ cereal on a six month timetable to coincide with movie release resulting in achievement of financial plan.- Partnered with Yo-Crunch Yogurt on a licensing opportunity that expanded two Post Brands into the growing yogurt category.

St Louis, Missouri, Us

Managed Kids’ portfolio with sales over $350MM and Post integration with Ralcorp.- Re-launched the Pebbles’ brand with new TV and digital creative, web site and integrated games, a refreshed packaging line, base product improvements and two new products driving growth of +11% resulting in the fastest growing kids’ cereal in its category.- Co-led productivity team across three companies by assessing overall capabilities and gaining senior leadership agreement on a three-year plan which resulted in $13MM of incremental savings.

St Louis, Missouri, Us

Directed the number one brand at Post with sales over $500MM including the creation of a three year plan that addressed pricing issues, product quality challenges, communication deficiencies, and innovation needs.- Led TV advertising development resulting in a +20% increase in revenue on Flavor SKUs.- Led focus on Hispanic consumer by hiring a new agency, developing a consumer deep dive, and fostering a prestigious partnership with Telemundo resulting in higher consumer awareness for Honey Bunches of Oats and sales growth of +10% versus prior year.

St Louis, Missouri, Us

- Integrated Post with Ralston’s Food Service and Export team, including establishment of a long-range plan for export business, facilitated development of operating principles, and assessed new business opportunities to drive growth over prior year.

Led innovation development within the multi-billion dollar bars and cereal category.- Co-led a virtual team across three sites to develop a new health and wellness brand, Live Active, which included communication and future innovation pipeline across Heart Health, Digestion, and Immunity resulting in $125MM in year one revenue.- Led the site’s first open innovation project with Cargill to create a new cereal line resulting in more differentiated products and a reduction in technical resources required to commercialize a $35MM opportunity.

Led $150MM Weight Management bars business to +93% growth through $30MM of incremental innovation, expanded distribution, and shopper marketing programming.

- Reversed five year business decline with a re-launch of the Brand into the Lunchbox section by utilizing the DSD network and packaging change to achieve growth across share +10.6pts, revenue +5.7%, and profit +14%. - Refined US positioning and developed an innovation pipeline by partnering with UK and Canadian brand teams.

Co-led Planters expansion plan from concept to product development to drive +$90MM in incremental revenue by entering an adjacent snacking category.

Us

Launched Carefree Koolerz Gum successfully and became part of IRIs “List of Top New Products for 2001.”

Fr

Managed daily business needs for Oral Care and Sleep-Aid brands.

Master Of Business Administration (Mba), Marketing And International Business

Bachelor'S Degree, International Marketing

International Business