Lisa Barrette Email & Phone Number

Bedminster, NJ, US

General manager for Canada and Pet Specialty - Petco and PetSmart

Parsippany, New Jersey, US

Managed over $450MM business portfolio including Hungry-Man, Aunt Jemima Frozen Breakfast (Quaker License), Lender’s Bagels and Celeste Pizza brands. Supervised all marketing, advertising, product development, and productivity initiatives. Built new team, managed direct reports and multi-functional staff. Appointed to two culture improvement teams..

Parsippany, New Jersey, US

Managed Pinnacle’s Leadership brands in seafood Mrs. Paul’s and Van de Kamp’s and Breakfast Brands – Aunt Jemima and Lender’s Bagels with combined sales of $325MM. - Developed a turnaround plan to reverse Aunt Jemima’s trajectory through packaging innovation that was first to the category resulting in distribution gains of 40% and share improvement of 10.

Parsippany, New Jersey, US

Managed Pinnacle’s frozen meal brands and oversaw brand related productivity initiatives for the entire Frozen Business Unit. - Developed Pinnacle’s first integrated marketing program with Food Network celebrities, The Neely’s, and digital food partner, My Recipes, to drive meal solution ideas for seafood brands creating a point of difference versus.

St Louis, Missouri, US

Led new platform innovation and licensing for Post Cereals.- Launched Smurfs’ cereal on a six month timetable to coincide with movie release resulting in achievement of financial plan.- Partnered with Yo-Crunch Yogurt on a licensing opportunity that expanded two Post Brands into the growing yogurt category.

St Louis, Missouri, US

Managed Kids’ portfolio with sales over $350MM and Post integration with Ralcorp.- Re-launched the Pebbles’ brand with new TV and digital creative, web site and integrated games, a refreshed packaging line, base product improvements and two new products driving growth of +11% resulting in the fastest growing kids’ cereal in its category.- Co-led.

St Louis, Missouri, US

Directed the number one brand at Post with sales over $500MM including the creation of a three year plan that addressed pricing issues, product quality challenges, communication deficiencies, and innovation needs.- Led TV advertising development resulting in a +20% increase in revenue on Flavor SKUs.- Led focus on Hispanic consumer by hiring a new agency.

St Louis, Missouri, US

- Integrated Post with Ralston’s Food Service and Export team, including establishment of a long-range plan for export business, facilitated development of operating principles, and assessed new business opportunities to drive growth over prior year.

Led innovation development within the multi-billion dollar bars and cereal category.- Co-led a virtual team across three sites to develop a new health and wellness brand, Live Active, which included communication and future innovation pipeline across Heart Health, Digestion, and Immunity resulting in $125MM in year one revenue.- Led the site’s first open.

Led $150MM Weight Management bars business to +93% growth through $30MM of incremental innovation, expanded distribution, and shopper marketing programming.

- Reversed five year business decline with a re-launch of the Brand into the Lunchbox section by utilizing the DSD network and packaging change to achieve growth across share +10.6pts, revenue +5.7%, and profit +14%. - Refined US positioning and developed an innovation pipeline by partnering with UK and Canadian brand teams.

Co-led Planters expansion plan from concept to product development to drive +$90MM in incremental revenue by entering an adjacent snacking category.

US

Launched Carefree Koolerz Gum successfully and became part of IRIs “List of Top New Products for 2001.”

FR

Managed daily business needs for Oral Care and Sleep-Aid brands.

Master Of Business Administration (Mba), Marketing And International Business

Bachelor'S Degree, International Marketing

International Business