Lisa Bascom Email & Phone Number

Plano, Tx, Us

San Diego, Ca, Us

Provide product marketing support for the Wi-Fi, 5G and future tech teams for product launches and ongoing visibility.• Write and manage three monthly newsletters, maintaining strong email KPIs.• Develop and refresh product and technology web content with an SEO focus, significantly improving web statistics.• Draft and manage product briefs, edit whitepapers, support webinars, infographics, email campaigns and presentations with editing and graphics or agency coordination, provide project management, budget and purchasing support. Use several Adobe tools, Microsoft tools, Workfront, and Oracle.

Provide marketing strategy and planning services and marketing communications services to start-ups and established company clients. Services include marketing content creation including writing and graphic design, integrated multi-channel campaign implementation and management, website management, SEO, social media support, and project management and reporting.

Dallas, Texas, Us

Managed and created digital content for the ThinkWhy blog and market analysis articles and in support of marketing campaigns. LaborIQ® by ThinkWhy provides talent acquisition professionals with data-driven precise market analysis and salary answers for over 20,000 job titles, across all U.S. cities and industries.

Richardson, Texas, Us

Marketing for IAEI, a trade association dedicated to electrical safety through electrical code education and compliance. Supported membership, publications, and education.• Led communications for rollout of a new highly-debated membership structure, resulting in overall positive member response and acceptance of the change. • Grew online education services revenue through creation, management, and implementation of integrated cross-platform campaigns: web content, social media promotion, direct mail, digital advertising, and email.• Designed, launched & managed the IAEI mobile app, which won an Association Media & Publishing Silver award for the Mobile App (other) category in June 2019.• Improved member communications by working closely with chapter and division officers for timely content for websites and emails.

Denver, Co, Us

Part-time role for ANW Networks, a full-service PR firm. Writing and editing whitepapers and press releases for technology company clients.

B2B marketing communications for Kodiak, the leading provider of standards-based Push-to-Talk (PTT) solutions to wireless carriers and operators, including AT&T and Verizon. • Raised target market awareness for PTT and generated leads with integrated digital marketing campaigns around key product messages and industry events, including ads and article placement in industry media, LinkedIn, Twitter, blogs, and emails, including technology partner co-marketing and sales support for the US and Europe. • Wrote and edited content for the Kodiak blog, emails, ads, case studies, brochures, the internal Kodiak enewsletter, press releases, and Kodiak social media, including graphics and layout work. • Managed trade shows to budget and successfully reduced event cost by 50% for our largest show while maintaining event presence. Led the planning team, coordinated booth demonstrations, arranged booth and logistics, and coordinated post-event follow up.

Carrollton, Tx, Us

B2B and B2C product marketing for the networking, professional services, and education technology product lines and corporate communications for this NASDAQ-listed company with international reach. • Established market visibility for new product lines with integrated digital and traditional campaigns, industry awards, events, and advertising. • Earned leads and managed contacts, working with sales for combined sales and marketing follow-up. • Developed brand and content for established and start-up product lines: brochures, whitepapers, emails, case studies, and press releases, including design, writing, graphics, and content management. • Managed company websites including site design, SEO, landing pages, and coding of HTML, CSS, graphics, and interactive landing pages for marketing and automated customer registration. Earned extended first-page search results for focused product-related content.• Established and handled the penveu social media accounts including LinkedIn, Twitter, Facebook, and YouTube, addressing the education market. • Worked effectively with team members at all levels within the company, technology partners, channel partners, customers, the media, analysts, and vendors. • Ran marketing department within budgeting, delivered projects on deadline, and managed staff.

Richardson, Texas, Us

Executed externally focused communications projects in the real estate management software-as-a-service market for several product lines. • Researched and wrote product focused writing projects which required collaboration with the senior managers for these product lines: military housing, affordable housing, student housing, smart meter utility services, and renter's insurance.• Wrote and edited press releases, website content, and material for the annual user conference.

Plano, Tx, Us

Initiated product management for hosted business VoIP telephone services that were being introduced as an addition to the established portfolio of hosted IVR, ACD and call center routing solutions.

Basking Ridge, Nj, Us

Coordinated local collateral, advertising and related marketing materials for the Midwest Region, focused on the FiOS rollout.

Morrisville, Nc, Us

Provided marketing communications for a family of VoIP softswitch models sold to small and mid-sized telephone companies. • Coordinated, composed and edited marketing communications materials including product sheets, white papers, customer success stories, business cases and presentations, targeting both carrier customers and business customers. • Managed corporate branding and messaging for the integration of the VocalData product line into the Tekelec softswitch line of business. • Managed trade show participation in over 30 telecommunications industry events from budgeting and planning through implementation. • Worked extensively with internal and external customers and vendors.

Managed broad B2B marketing communications for a VoIP softswitch startup targeting smaller telephone companies for upgrade from TDM switches to IP-based telephony. VocalData was acquired by Tekelec.• Created and managed sales collateral, the customer e-newsletter, advertising, customer email database.• Led the creation of a new company website and rebranding across the board.• Maintained up-to-date product and market knowledge to provide informed feedback to product management and to achieve best quality targeting and content for marketing materials, collaborating extensively across departments and with external customers and vendors. • Directed trade show operations from budgeting through implementation for multiple events per year, including custom and pop-up presence.

Ca

Managed Nortel's in-house line of computer-telephony integrated voice and videoconferencing products - the enterprise multimedia line, through the new product introduction and life-cycle process. • Developed strong project management skills, working successfully with development, marketing, training, support, sales, end users, production, shipping, and distributors. • Worked with business development to initiate product and services rollout to Latin America and Europe. • Recognized with award for reducing packaging costs by 50%. • Earned award for work on introduction of the VCON line, a third-party VCON suite of video streaming and videoconferencing products. Managed contract negotiation with the vendor, new product introduction, and ongoing operations for this line.

Gained broad business and technical experience over the course of seven years at this business equipment manufacturing startup company that sold through a reseller network.• Assisted the VP of Product Development with project management, technical specifications documents, product testing, and establishing processes.• Managed technical documentation, presented product training to sales and to customers, provided technical sales support, and ran customer service including establishing a database and reporting for tech support history.• Set up CRM software for sales and provided training and support on this product for sales.• Assisted with the production line (electronics test bed, assembly, packaging, shipping including international).• Provided general accounting for accounts receivable and accounts payable.

Master Of Business Administration - Mba

Bs, Business Administration & Minor In Spanish