Lisa A. Bates, Cmp, Clas, Cdp Email and Phone Number
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Lisa A. Bates, Cmp, Clas, Cdp personal email
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Accomplished marketing/management professional with over 20 years experience analyzing, developing and implementing strategic business plans to achieve and exceed targeted profitability and growth. Recognized for innovative marketing strategies that bring measurable results. Big picture thinker with strong attention to detail. CMP initials = Certified Marketing Professional, CLAS=Certified Leader in Aging Services, CDP=Certified Dementia Practitioner Specialties: Strategic business planning, contract negotiations & vendor relations, brand management, public relations, special events, advertising & promotions, budget allocation, human resource management & mentorship, resourceful, organized, passionate & professional.
Williamsburg Landing
View- Website:
- williamsburglanding.com
- Employees:
- 181
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Chief Marketing OfficerWilliamsburg Landing Jan 2020 - PresentWilliamsburg, Virginia, United States
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Senior Director Of Marketing & SalesWilliamsburg Landing Jul 2011 - Jan 2020Williamsburg, VirginiaResponsible for leading the Marketing & Sales team in building independent living occupancy at one the top 75 single site continuing care retirement communities in the USA. Responsibilities include the strategic development of the marketing plan, budgeting, brand management, advertising, contract negotiations, staff development and product development. Member of the Senior Leadership Team and report directly to the CEO/President & Board of Directors.
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Independent Marketing ConsultantStrategic Solutions & Services Aug 2008 - Jul 2011Provided a variety of marketing services to major shopping center management companies including Quier Wagner Target Marketing, EWB Development, RED Development, Woodmont Realty and others.Specialize in strategic planning, budget development, brand management, vendor negotiations & special event planning.
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Marketing ConsultantRed Development Sep 2009 - Mar 2010Provided on-site shopping center marketing services on a daily basisSupervised & trained othersInterfaced with tenants, leasing personnel, corporate affiliates, media partners, civic leaders, vendors, advertising agencies.Developed and managed budget resulting in less than 2% varience at year end.
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Director Of Corporate MarketingAriel Preferred Retail Group 2006 - 2008Developed and directed the marketing infrastructure, strategic business plan/budget, advertising and marketing collateral for a newly created retail property management company. Increased marketing revenue from $2.7M to $2.8M during the first year of operation. Portfolio included seven outlet shopping centers within six states.
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Marketing ManagerPrime Outlets At Williamsburg 1999 - 2006Developed and implemented the strategic marketing plan/budget for one of the top ten performing outlet centers in the country. Designed signature promotions which were featured in industry trade magazines.
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Marketing ManagerPyramid Management Group Oct 1997 - Oct 1999Developed and implemented annual marketing plan & budget for an enclosed regional shopping mall located in Upstate New York. Instrumental in converting another center from an enclosed mall to a power strip center and served on the Grand Opening Marketing Team for NYS's first Super Regional Mall-Palisades Center.
Lisa A. Bates, Cmp, Clas, Cdp Skills
Lisa A. Bates, Cmp, Clas, Cdp Education Details
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Business Public Management/Marketing -
Property & Casualty Insurance License -
Herkimer County Community CollegeTravel & Tourism
Frequently Asked Questions about Lisa A. Bates, Cmp, Clas, Cdp
What company does Lisa A. Bates, Cmp, Clas, Cdp work for?
Lisa A. Bates, Cmp, Clas, Cdp works for Williamsburg Landing
What is Lisa A. Bates, Cmp, Clas, Cdp's role at the current company?
Lisa A. Bates, Cmp, Clas, Cdp's current role is Chief Marketing Officer.
What is Lisa A. Bates, Cmp, Clas, Cdp's email address?
Lisa A. Bates, Cmp, Clas, Cdp's email address is cl****@****ing.com
What is Lisa A. Bates, Cmp, Clas, Cdp's direct phone number?
Lisa A. Bates, Cmp, Clas, Cdp's direct phone number is +175778*****
What schools did Lisa A. Bates, Cmp, Clas, Cdp attend?
Lisa A. Bates, Cmp, Clas, Cdp attended Suny Polytechnic Institute, Mohawk Valley Community College, Herkimer County Community College.
What skills is Lisa A. Bates, Cmp, Clas, Cdp known for?
Lisa A. Bates, Cmp, Clas, Cdp has skills like Marketing Strategy, Integrated Marketing, Strategic Planning, Marketing, Event Management, Public Relations, Market Planning, Advertising, Event Planning, Brand Management, Management, Leadership.
Who are Lisa A. Bates, Cmp, Clas, Cdp's colleagues?
Lisa A. Bates, Cmp, Clas, Cdp's colleagues are Ellen Masla, Brenda Mitchell, Alice Ashby, Francine Coleman, Anderson Stephanie, Vonnie Adams, Nora Belcher.
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