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Lisa Beck Schuck is listed as Helping business owners elevate customer experience through the framework of "Unreasonable Hospitality." Messaging / Strategy / Customer Experience at BankersHub, based in Birmingham, Alabama, United States. AeroLeads shows a matched LinkedIn profile for Lisa Beck Schuck.
Lisa Beck Schuck previously worked as Creator and Presenter Webinars at Bankershub and Owner at Enthusias. Lisa Beck Schuck holds Graduate Degree Banking from Aba Stonier Graduate School Of Banking.
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As a business owner or marketing professional, you're constantly pulled in multiple directions. With so many options available, it's tough to know what to prioritize, how much to spend, and what results to expect.You want to grow your business, but without a clear strategy and message, the path forward can feel overwhelming. In fact, the path is overgrown with weeds you can't seem to wade through.You deserve a simple, effective way to craft a strategic plan that fits your business's time and budget. With over 20 years of experience working with local, regional, and national brands, we specialize in creating one-page visual strategy overviews, which begin with clarifying your message, that outline a clear plan of action. Our approach:Listen and analyze...it's not enough to just understand where you are, you've got know where you want to go and how that compares to what is already out there. Assess and plan...together, we'll clarify your message and craft a doable straightforward plan that bridges the gap from where you are to where you want to be.Implement and adjust...whether you need support, resources, or oversight, we help you and your team what ever that might look like make the key results and projects set happen. Tweaking along the way based on information and experience.
Listed skills include Leadership, Team Building, Consulting, Banking, and 37 others.
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A career timeline built from the work history available for this profile.
Madison, Wisconsin, Us
Create and deliver informative educational webinars on a variety of marketing, business development, and customer experience topics.- Becoming the Chick-Fil-A of Banking- Mapping the Customer Experience Journey (why customer experience is brand experience)
Strategy development, messaging workshops, product launch and marketing audits and plans crafted specifically for your business based on where you are and where you want to be in the future. Because your business is unique to you. There is no one size fits all approach to creating a strategy.As a business owner or marketing director, you need a strategy with a tactical action plan that works within the budget and time that you have to give.Sales, Marketing, Operations, and Service should be integrated not operating as silos and asking, "what has to be true," for a certain goal to be hit across all departments gives you a higher probability of success.That 10% growth you want out of sales next year - how does that impact marketing, service, and operations?Want to cut your marketing budget by 10%? What will that mean to your brand awareness, inbound leads, and sales support?Not going to rehire a position in operations? Will that impact your customer experience?Head into 2025 with a strategy and a plan.
Birmingham, Alabama, Us
Airship designs, builds and enhances custom web and mobile applications.
Tupelo, Ms, Us
Create and oversee business development and marketing strategies for Alabama and the panhandle of Florida. Train and coach sales and service standards for 25 retail locations.- Design and implement strategies to launch new markets- NPS and Loyalty scores for region managed consistently highest in the institution- Increased relationship opportunities in struggling markets by managing an external project team which supported internal team. Results - this program paid for itself within six months and continues to generate new relationships for bank
Birmingham, Alabama, Us
In the course of one year, refreshed national brand. This included new logo, website, catalog (both print and online), trade association and credit union league involvement, and overall marketing plan for both bank and credit union division. Merged Legacy Member Services, credit union division, into the Main Street Checks brand. Developed process by which contract buyouts were enforced due to merger and acquisition activity resulting in over $400k to the bottom line.
Created, launched and oversaw the AloStar brand and marketing strategy. AloStar consisted of three distinct brands - an online retail component with customers in all fifty states, correspondent banking across the Southeast and a national asset based lending platform. This included strategic planning, marketing campaigns (online, print, etc.), sponsorships, corporate philanthropy and business development. During initial two year launch period, lending platform grew from zero to four hundred million in funding and first digital campaign was so successful in raising funds that we had to end it after three days. Directed the customization, implementation, training and workflow process for the CRM program Salesforce. Managed Human Resource function and was involved in development of executive and business development officer compensation, liaison to Board of Directors Compensation Committee. Led Advisory Services efforts to support business development in correspondent division via speaking engagements and strategic planning services for community banks.
Strategic Planning Facilitator, Strategic Plan Development and Implementation, Management Analysis, Sales/Business Development Assessment and Planning, Speaker.
Us
Worked as an employee and as a consultant for CapitalSouth Bank. Directed marketing and corporate communications supporting business development efforts. Developed successful eight week campaign to raise $20MM in interest bearing deposits. Researched, purchased, implemented and maintained the CRM database, Connections. Created officer incentive program and additional reports to track and measure results of business development marketing. Responsible for team that changed name of bank (Bank of Alabama - CapitalSouth Bank) due to expansion into Jacksonville, Florida.
Quick answers generated from the profile data available on this page.
Lisa Beck Schuck works for BankersHub.
Lisa Beck Schuck is listed as Helping business owners elevate customer experience through the framework of "Unreasonable Hospitality." Messaging / Strategy / Customer Experience at BankersHub.
Lisa Beck Schuck is based in Birmingham, Alabama, United States while working with BankersHub.
Lisa Beck Schuck has worked for Bankershub, Enthusias, Airship, Renasant Bank, and Main Street Checks.
You can use AeroLeads to view verified contact signals for Lisa Beck Schuck at BankersHub, including work email, phone, and LinkedIn data when available.
Lisa Beck Schuck holds Graduate Degree Banking from Aba Stonier Graduate School Of Banking.
Lisa Beck Schuck is listed with skills including Leadership, Team Building, Consulting, Banking, Public Speaking, Human Resources, Executive Management, and Insurance.
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