Develop and execute comprehensive marketing and communications strategies to promote the School of Music's programs and events. Lead the creation of compelling print and digital marketing materials, ensuring brand consistency and effective messaging across all platforms. Manage marketing operations, project timelines, and resource management to optimize efficiency and achieve campaign goals. Supervise a team of marketing and communications professionals and student workers, providing guidance… Show more Develop and execute comprehensive marketing and communications strategies to promote the School of Music's programs and events. Lead the creation of compelling print and digital marketing materials, ensuring brand consistency and effective messaging across all platforms. Manage marketing operations, project timelines, and resource management to optimize efficiency and achieve campaign goals. Supervise a team of marketing and communications professionals and student workers, providing guidance and mentorship to foster professional growth and team cohesion. Collaborate effectively with internal and external stakeholders, including faculty, staff, alumni, donors, and media outlets, to build strong relationships and achieve shared objectives. Show less

After 11 years of freelance marketing work, in 2018, I opened a full-service agency that plans and executes projects in event production, traditional and digital marketing campaigns, social media management, advertising, local SEO, and website development. I lead the agency’s growth, client acquisition, and financial performance. I build and maintain strong client relationships through networking and community outreach.

Managed communications between the City of Shoreview and its citizens, businesses, community partners, and employees. Planned and developed print projects, social media campaigns, website content, electronic display messaging, and cable TV broadcasts. Created content for newsletters, professional publications, press releases, and various media outlets.

Coordinated internal communications for 15,000 undergraduate students. Created and executed integrated marketing communication plans for numerous college and university departments and programs. Researched, wrote, developed, and managed print and web content for programs, events, and activities. Contributed to several planning committees and events, including the UMN Communicators Forum, CLA Web Redesign Committee, New Student Orientation, Commencement, UMN Job Fair, and CLA Internship Fair.

Taught online MBA and undergraduate business and marketing courses. Explored key business topics, including business management, organizational structure and functions, global business, intercultural communications, consumer behavior, market research, environmental trend analysis, branding, pricing, distribution, and promotional considerations (including internet marketing and social media) as they apply to creating a successful business.

Responsible for fundraising and development activities to provide scholarships and grants to students, teachers, and programs of Northeast Metro 916. Marketed the foundation via extensive networking and community outreach. Launched a new website, social media channels, database, logo, and promotional materials to increase brand recognition and contributions.

Director of Marketing, Recruiting, and Admissions – Directed marketing, recruiting, and admissions activities for seven graduate business programs, including the UST MBA programs. Developed and implemented an annual integrated marketing plan promoting the graduate business programs locally, nationally, and internationally. Executed more than 100 events annually for prospective and current students to increase program recognition and student retention. Oversaw the College of Business website… Show more Director of Marketing, Recruiting, and Admissions – Directed marketing, recruiting, and admissions activities for seven graduate business programs, including the UST MBA programs. Developed and implemented an annual integrated marketing plan promoting the graduate business programs locally, nationally, and internationally. Executed more than 100 events annually for prospective and current students to increase program recognition and student retention. Oversaw the College of Business website design and maintenance. Served on university committees for the development, implementation, and training of a new university website and the Banner data management system.Adjunct Instructor – Taught guiding principles, theories, practices, concepts, and terms related to marketing. Student mentor for undergraduate marketing students.Program Services Manager – Managed MIM cohort programs in Taiwan and Greece, including academic schedules, faculty contracts, and student advising. Developed and implemented recruiting and marketing plans for local and international programs. Planned and coordinated domestic program events and seminars for students, alumni, and faculty. Advised students on course planning, registration, scholarships, course exceptions, graduation requirements, and career planning. Show less

Led a cross-functional team of marketing, product management, and customer service professionals to analyze customer data and provide feedback to identify new product features and benefits. Oversaw the design and maintenance of the training website. Helped launch an online retail site to increase consumer product sales. Implemented web and telephony projects to increase customer self-service and employee productivity. Recruited, hired, and managed a consumer products technical support team of… Show more Led a cross-functional team of marketing, product management, and customer service professionals to analyze customer data and provide feedback to identify new product features and benefits. Oversaw the design and maintenance of the training website. Helped launch an online retail site to increase consumer product sales. Implemented web and telephony projects to increase customer self-service and employee productivity. Recruited, hired, and managed a consumer products technical support team of 60 customer service representatives. Provided ongoing coaching, counseling, and training for the Customer Relations Department. Provided technical and sales support for English, French, and Spanish-speaking customers via telephone, letters, and email. Show less

Taught beginning through advanced levels of Spanish and French. Interpreted parent conferences and phone calls for Spanish-speakers. Advisor for Asian-American Club.